SYSTEMS AND METHODS FOR EXTERNAL ENVIRONMENT DETECTION AND OPERATION FOR POP DISPLAYS WITH WIRELESS BEACONS
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. One or more sensors may be coupled to a POP display to assess external conditions in a selected area around the POP display. Operation of a wireless beacon on the POP display may be controlled in response to the assessed external conditions.
1 - 120 . (canceled)
121 . An apparatus, comprising:
a processor;
a memory;
a wireless beacon, wherein the wireless beacon is configured to broadcast a wireless signal, the wireless signal including a data packet, and wherein the data packet comprises a unique identifier for the wireless beacon; and
one or more sensors, wherein one or more of the sensors is configured to assess one or more external conditions in a selected area around the apparatus; and
wherein the apparatus is configured to be coupled to a point of purchase (POP) display comprising a consumer product display, the POP display being configured to be deployed at a retail location.
122 . The apparatus of claim 121 , wherein at least one of the external conditions comprises external activity in the selected area, and wherein the wireless beacon is configured to broadcast the wireless signal in response to external activity being assessed in the selected area around the apparatus.
123 . The apparatus of claim 121 , wherein at least one of the external conditions comprises external activity in the selected area, and wherein the wireless beacon is configured to turn off broadcasting of the wireless signal in response to an absence of external activity in the selected area for a selected amount of time.
124 . The apparatus of claim 123 , wherein at least one of the external conditions comprises external activity in the selected area, and wherein the wireless beacon is configured to turn on broadcasting of the wireless signal substantially instantaneously when external activity is assessed within the selected distance by at least one of the sensors.
125 . The apparatus of claim 121 , wherein at least one of the sensors comprises a light sensor, and wherein the wireless beacon is configured to broadcast the wireless signal in response to the light sensor assessing a light level above a selected light level.
126 . The apparatus of claim 125 , wherein the apparatus comprises a clock coupled to the wireless beacon, the clock comprising date and time, and wherein the wireless beacon is configured to broadcast the wireless signal in response to the light sensor assessing the light level above the selected light level after a selected time and a selected date are reached in the clock.
127 . The apparatus of claim 121 , wherein at least one of the sensors comprises a light sensor, and wherein the wireless beacon is configured to turn off broadcasting of the wireless signal in response to the light sensor assessing a light level below a selected light level.
128 . The apparatus of claim 121 , wherein at least one of the sensors comprises an accelerometer, and wherein the accelerometer assesses movement of the apparatus in the selected area around the apparatus.
129 . A method, comprising:
broadcasting a wireless signal from a wireless beacon, the wireless beacon being located on a circuit board coupled to a point of purchase (POP) display comprising a consumer product display, wherein the circuit board comprises a processor and a memory, wherein the POP display is located at a retail location, and wherein the wireless signal includes a data packet; with a unique identifier for the wireless beacon;
assessing one or more external conditions in a selected area around the POP display using one or more sensors coupled to the circuit board; and
operating the wireless beacon in response to the assessed external conditions in the selected area around the POP display.
130 . The method of claim 129 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning off broadcasting of the wireless signal in response to an absence of assessed activity in the selected area around the apparatus for a selected amount of time.
131 . The method of claim 130 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal when external activity is assessed within the selected distance by at least one of the sensors.
132 . The method of claim 129 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level above a selected light level in the selected area.
133 . The method of claim 129 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level above a selected light level in the selected area after a selected time and a selected date are reached in a clock coupled to the wireless beacon.
134 . The method of claim 129 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level below a selected light level.
135 . A non-transient computer-readable medium including instructions that, when executed by one or more processors, causes the one or more processors to perform a method, comprising, comprising, comprising:
broadcasting a wireless signal from a wireless beacon, the wireless beacon being located on a circuit board coupled to a point of purchase (POP) display comprising a consumer product display, wherein the circuit board comprises a processor and a memory, wherein the POP display is located at a retail location, and wherein the wireless signal includes a data packet, with a unique identifier for the wireless beacon;
assessing one or more external conditions in a selected area around the POP display using one or more sensors coupled to the circuit board; and
operating the wireless beacon in response to the assessed external conditions in the selected area around the POP display.
136 . The non-transient computer-readable medium of claim 135 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning off broadcasting of the wireless signal in response to an absence of assessed activity in the selected area around the apparatus for a selected amount of time.
137 . The non-transient computer-readable medium of claim 135 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level above a selected light level in the selected area.
138 . The non-transient computer-readable medium of claim 135 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level above a selected light level in the selected area after a selected time and a selected date are reached in a clock coupled to the wireless beacon.
139 . The non-transient computer-readable medium of claim 135 , wherein operating the wireless beacon in response to the assessed external conditions comprises turning on broadcasting of the wireless signal in response assessing a light level below a selected light level.
140 . The non-transient computer-readable medium of claim 135 , further comprising assessing if the POP display is located in a customer area of a retail store or in a stockroom area of the retail store using the assessed external conditions.
141 - 240 . (canceled)