EMBEDDED EXECUTABLE DATA FOR CROSS NETWORK TRANSFER
A device identifier is associated with a client device that is used to interact with multiple remote content data sources over one or more computer networks. Interaction data is received from a client device based on executable code that is embedded in content requested by the client device. The interaction data describes interactions between the client device and the remote content data sources. The interaction data is aggregated based on the device identifier being associated with different interaction data. The aggregated interaction data is analyzed to produce analyzed data describing the interactions between the client device and the remote content data sources.
1 . A system comprising:
one or more processors;
one or more storage media storing instructions which, when executed by the one or more processors, cause:
sending, to a plurality of remote content data sources, executable code to embed in content items that the plurality of remote content data sources provide to client devices.
receiving, over a computer network, from a client device, first interaction data that describes one or more first interactions between the client device and a first content data source of the plurality of remote content data sources, wherein the first interaction data includes an identifier that is associated with the client device;
wherein the client device sends the first interaction data based on executing the executable code that is embedded in a first content item that the client device requested from the first content data source;
after receiving the first interaction data, receiving, over the computer network, from the client device, second interaction data that describes one or more second interactions between the client device and a second content data source, of the plurality of remote content data sources, that is different than the first content data source, wherein the second interaction data includes the identifier that is associated with the client device;
wherein the client device sends the second interaction data based on executing the executable code that is embedded in a second content item that the client device requested from the second content data source;
based on the identifier, associating the first interaction data and the second interaction data with the client device;
after associating the first interaction data and the second interaction data with the client device, aggregating the first interaction data with the second interaction data to generate aggregated interaction data;
performing one or more analysis operations on the aggregated interaction data.