CONTEXT-BASED AUGMENTED REALITY CONTENT DELIVERY

1 . A head mounted device (HMD) comprising:

a transparent display;

a plurality of sensors including a first set of sensors configured to measure first sensor data related to a user of the HMD, and a second set of sensors configured to measure second sensor data related to the HMD;

a processor comprising an augmented reality (AR) application and a context-based application,

the context-based application being configured to determine a user-based context based on the first sensor data, to determine an ambient-based context based on the second sensor data, and to access AR content based on the user-based context and the ambient-based context; and

the AR application being configured to display the AR content on the transparent display.

2 . The HMD of claim 1 , wherein the context-based application is configured to:

identify an object depicted in an image generated by a camera of the HMD, the object located along a line of sight of the user through the transparent display; and

access the AR content based on an identification of the object.

3 . The HMD of claim 1 , wherein the first sensor data includes biometric data related to the user, the biometric data including at least one of a heart rate, a blood pressure, or brain activity,

wherein the second sensor data includes at least one of a geographic location of the HMD, an orientation and position of the HMD, an ambient pressure, an ambient humidity level, or an ambient light level.

4 . The HMD of claim 1 , wherein the context-based application is further configured to:

compare the first sensor data with reference sensor data; and

determine the user-based context based on the comparison of the first sensor data with the reference sensor data.

5 . The HMD of claim 4 , wherein the reference sensor data comprises a set of physiological data ranges for the user corresponding to the first set of sensors.

6 . The HMD of claim 1 , wherein the context-based application is further configured to:

compare the second sensor data with reference sensor data; and

determine the ambient-based context based on the comparison of the second sensor data with the reference sensor data.

7 . The HMD of claim 6 , wherein the reference sensor data comprises a set of ambient data ranges for the HMD corresponding to the second set of sensors.

8 . The HMD of claim 1 , wherein a first AR content is associated with a first set of physiological data ranges for the user of the HMD and a first set of ambient data ranges for the HMD,

wherein a second AR content is associated with a second set of physiological data ranges for the user of the HMD and a second set of ambient data ranges for the HMD.

9 . The HMD of claim 1 , wherein the processor further comprises a first AR application and a second AR application,

wherein the first AR application is associated with a first set of physiological data ranges for the user of the HMD and a first set of ambient data ranges for the HMD, and

wherein the second AR application is associated with a second set of physiological data ranges for the user of the HMD and a second set of ambient data ranges for the HMD.

10 . The HMD of claim 1 , wherein the context-based application is configured to:

receive third second sensor data from a third set of sensors located outside to the HMD,

the context-based application being further configured to determine the ambient-based context based on the second sensor data and third sensor data.

11 . A method comprising:

measuring first sensor data related to a user of an HMD with a first set of sensors located in the HMD;

measuring second sensor data related to the HMD with a second set of sensors located in the HMD;

determining a user-based context based on the first sensor data;

determining an ambient-based context based on the second sensor data;

accessing AR content based on at least one of the user-based context and the ambient-based context; and

displaying, using a processor of the HMD, the AR content on a transparent display in the HMD.

12 . The method of claim 11 , further comprising:

identifying an object depicted in an image generated by a camera of the HMD, the object located along a line of sight of the user through the transparent display; and

accessing the AR content based on an identification of the object.

13 . The method of claim 11 , wherein the first sensor data includes biometric data related to the user, the biometric data including at least one of a heart rate, a blood pressure, or brain activity,

wherein the second sensor data includes at least one of a geographic location of the HMD, an orientation and position of the HMD, an ambient pressure, an ambient humidity level, or an ambient light level.

14 . The method of claim 11 , further comprising:

comparing the first sensor data with reference sensor data; and

determining the user-based context based on the comparison of the first sensor data with the reference sensor data.

15 . The method of claim 14 , wherein the reference sensor data comprises a set of physiological data ranges for the user corresponding to the first set of sensors.

16 . The method of claim 11 , further comprising:

comparing the second sensor data with reference sensor data; and

determining the ambient-based context based on the comparison of the second sensor data with the reference sensor data.

17 . The method of claim 16 , wherein the reference sensor data comprises a set of ambient data ranges for the HMD corresponding to the second set of sensors.

18 . The method of claim 11 , wherein a first AR content is associated with a first set of physiological data ranges for the user of the HMD and a first set of ambient data ranges for the HMD,

wherein a second AR content is associated with a second set of physiological data ranges for the user of the HMD and a second set of ambient data ranges for the HMD.

19 . The method of claim 11 , further comprising:

receiving third second sensor data from a third set of sensors located outside to the HMD; and

determining the ambient-based context based on the second sensor data and third sensor data.

20 . A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

measuring first sensor data related to a user of the machine with a first set of sensors located in the machine;

measuring second sensor data related to the machine with a second set of sensors located in the machine;

determining a user-based context based on the first sensor data;

determining an ambient-based context based on the second sensor data;

accessing AR content based on at least one of the user-based context and the ambient-based context; and

displaying the AR content on a transparent display of the machine.