SOCIAL MEDIA ENHANCEMENT

1 . A method, comprising:

collecting, by a processing system, social media from different social networks;

identifying, by the processing system, a message in the social media associated with a client;

identifying, by the processing system, a data set associated with the client that includes keywords and associated rules;

identifying, by the processing system, terms in the message matching one or more of the keywords;

adding, by the processing system, enhancements to the message based on the rules associated with the matching keywords; and

displaying, by the processing system, the message with the enhancements;

2 . The method of claim 1 , further comprising:

storing, by the processing system, in the data set a group of images;

adding, by the processing system, the images as part of the enhancements to the message based on the rules associated with the matching keywords.

3 . The method of claim 1 , further comprising:

identifying, by the processing system, a first one of the terms in the message matching a first one of the keywords;

adding, by the processing system, a first enhancement to the message based on a first one of the rules associated with the first one of the keywords;

identifying, by the processing system, a second one of the terms in the message matching a second one of the keywords;

adding, by the processing system, a second enhancement to the message based on a second one of the rules associated with the second one of the keywords.

4 . The method of claim 1 , further comprising:

identifying, by the processing system, a company name in the message;

identifying, by the processing system, a company logo in the data set associated with the company name; and

adding, by the processing system, the company logo as part of the enhancements to the message.

5 . The method of claim 4 , further comprising:

identifying, by the processing system, a sponsor logo in the data set associated with the company name; and

adding, by the processing system, the sponsor logo as part of the enhancements to the message.

6 . The method of claim 1 , further comprising:

identifying, by the processing system, a name of a person in the message;

identifying, by the processing system, an image of the person in the data set; and

adding, by the processing system, the image of the person as part of the enhancements to the message.

7 . The method of claim 6 , further comprising:

identifying, by the processing system, personal information for the person mentioned in the message; and

adding, by the processing system, the personal information for the person as part of the enhancements to the message.

8 . The method of claim 6 , further comprising:

identifying, by the processing system, a sponsor logo in the data set for a product endorsed by the person; and

adding, by the processing system, the sponsor logo as part of the enhancements to the message.

9 . The method of claim 1 , further comprising:

identifying, by the processing system, a positive endorsement term in the message;

identifying, by the processing system, an image in the data set representing the positive endorsement term; and

adding, by the processing system, the image as part of the enhancements to the message.

10 . The method of claim 1 , further comprising:

storing, by the processing system, a first set of general enhancements associated with a first set of keywords;

storing, by the processing system, a second set of company specific enhancements associated with a second set of keywords;

identifying, by the processing system, a first one of the terms in the message matching one of the first set of keywords;

adding, by the processing system, one of the first set of general enhancements associated with the matching one of the first set of keywords to the message;

identifying, by the processing system, a second one of the terms in the message matching one of the second set of keywords;

adding, by the processing system, one of the second set of company specific enhancements associated with the matching one of the second set of keywords to the message.

11 . A processing system, comprising:

a processing device configured to:

identify a post associated with a company;

identify a data set associated with the company;

identify a word or image in the post that matches a keyword in the data set;

identifying a rule in the data set associated with the matching keyword;

add an enhancement from the data set to the post based on the identified rule; and

render the post with the enhancement.

12 . The processing system of claim 11 , wherein the enhancement includes a logo associated with the company.

13 . The processing system of claim 11 , wherein the processing device is further configured to:

identify a name of a person mentioned in the post;

identify an image of the person in the data set; and

add the image of the person as part of the enhancement to the post.

14 . The processing system of claim 13 , wherein the processing device is further configured to:

identify statistics in the data set for the person mentioned in the post; and

add the statistics as part of the enhancement to the post.

15 . The processing system of claim 11 , wherein the processing device is further configured to:

identify information associated with an event hosted by the company based on the identified rule; and

add the information as part of the enhancement to the post.

16 . The processing system of claim 15 , wherein the processing device is further configured to:

identify a name of a person in the post associated with the event; and

add an image of the person as part of the enhancement to the post.

17 . The processing system of claim 11 , wherein the processing device is further configured to periodically change the enhancement from the data set added to the post based on the identified rule.