Frequency capping for media content

1. A overlay content server device comprising:

a first network connection to a television executing a first automatic content recognition (ACR) system, wherein the television is to receive media content that comprises a plurality of media segments from a content source device over a second network connection between the content source device and the television, wherein the first ACR system generates a fingerprint for a media segment of the plurality of media segments, and wherein the television comprises a unique identifier (UID);

a third network connection to a record database that stores entries of media segment identifiers (ID) and the UID; and

a processing device coupled to the first network connection and the third network connection, the processing device to:

receive the fingerprint for the media segment and the UID from the television via the first network connection;

determine a media segment ID for the media segment using the fingerprint;

generate and submit a query for the media segment ID in the record database via the second network connection;

determine a count for the media segment ID and the UID that are stored in the record database;

determine that the count does not exceed a threshold count;

in response to the count not exceeding the threshold count, send a first notification to the television via the first network connection instructing the television to display the media segment;

receive a second notification from the television indicating that the media segment has been displayed on the television with the associated UID; and

increment the count in the record database for the media segment ID associated with the UID.

2. The overlay content server device of claim 1 , wherein the processing device is further to:

send a trigger to the television;

receive a third notification from the television, wherein the third notification comprises the media segment ID and the UID; and

increment the count in the record database for the media segment ID and the UID in response to receiving the third notification.

3. The overlay content server device of claim 1 , wherein the processing device is further to receive configuration data setting the threshold count from a system administrator or an overlay content provider via an input device.

4. The overlay content server device of claim 3 , wherein the threshold is set when the media segment is uploaded to an overlay content server.

5. The overlay content server device of claim 1 , wherein the processing device is further to send a configuration setting to the television instructing the television to display the media segment when the television does not receive the second notification before the media segment is scheduled to be displayed.

6. The overlay content server device of claim 1 , wherein a zero count for the media segment ID indicates that the television has not previously displayed the media segment.

7. The overlay content server device of claim 1 , wherein the media content is at least a portion of media content of a television show or movie broadcast and the media segment is a commercial within the television show or movie broadcast.

8. The device of claim 1 , wherein the television is a smart television, the smart television comprising:

the processing device operable to:

access online interactive media or on-demand streaming media using radio frequency (RF) circuitry;

execute an operating system (OS); and

execute one or more applications; and

the RF circuitry comprising an antenna configured to transmit data on the first network connection.

9. A device comprising:

computer-readable storage medium storing instructions;

a processing device to execute the instructions to:

receive a fingerprint for a media segment of a media content and a unique identifier (UID) from an electronic device via a first network connection;

determine a media segment ID for the media segment using the fingerprint;

generate and submit a first query for the media segment ID in a record database via a second network connection;

determine that a first count in the record database for the media segment ID and the UID exceed a first threshold count;

identify a first overlay content segment in a first set of overlay content segments to display on the electronic device;

generate and submit a second query for a first overlay content segment ID and the UID in the record database via the second network connection, wherein the first overlay content segment ID is an overlay content segment ID for the first overlay content segment;

determine that a second count in the record database for the first overlay content segment ID and the UID exceeds a second threshold count;

identify a second overlay content segment in the first set of overlay content segments to display on the electronic device;

generate and submit a third query for a second overlay content segment ID and the UID in the record database via the second network connection, wherein the second overlay content segment ID is an overlay content segment ID for the second overlay content segment;

determine that a third count in the record database for the second overlay content segment ID and the UID does not exceed a third threshold count;

send the second overlay content segment to the electronic device;

receive a notification from the electronic device indicating that the electronic device displayed the second overlay content segment, wherein the notification comprises the second overlay content segment ID and the UID; and

increment the third count in the record database for the second overlay content segment ID and the UID.

10. The device of claim 9 , wherein the first threshold count, the second threshold count, and the third threshold count are set for amounts.

11. The device of claim 10 , the first threshold count, the second threshold count, and the third threshold count are set using threshold criteria for the media segment, the first overlay content segment, and the second overlay content segment.

12. The device of claim 11 , wherein the threshold criteria comprises demographic information of a viewer, a gender of the viewer, or a time of day.

13. The device of claim 11 , wherein the processing device is further to execute the instructions to:

generate and submit a fourth query for the second overlay content segment ID and the UID in the record database via the second network connection;

determine that the third count in the record database for the second overlay content segment ID and the UID exceeds the third threshold count; and

iteratively search the record database to identify an n th overlay content segment ID for an n th overlay content segment that does not exceed a fourth threshold count.

14. The device of claim 13 , wherein the iterative search is a sequential search of entries in the record database that comprise overlay content segments.

15. The device of claim 14 , wherein the processing device is further to execute the instructions to reset the counts associated with each of the entries in the record database to zero when the respective threshold counts for the media segment and each of the n th overlay content segments has been exceeded.

16. The device of claim 15 , wherein an order of the n overlay content segments in the overlay content set is a sequential order in time.

17. The device of claim 15 , wherein the processing device to execute the instructions to correct a sequence of displaying the media segment and the n overlay content segments to be displayed on the electronic device.

18. The device of claim 9 , wherein the processing device is to execute the instructions to:

generate and submit a fourth query for the second overlay content segment ID and the UID in the record database via the second network connection;

determine that the third count exceeds the third threshold count;

identify a third overlay content segment in a second overlay content set to display on the electronic device when the counts for the media segment ID and each of the overlay content segment IDs in the first overlay content set exceed their associated threshold counts;

determine that a fourth count in the record database for a third overlay content segment ID and the UID does not exceed a fourth threshold count, wherein the third overlay content segment ID is associated with the third overlay content segment; and

send the third overlay content segment to the electronic device.

19. A non-transitory machine-readable storage medium having instructions that, when executed by a processing device, cause the processing device to:

receive a fingerprint for a media segment and a unique identifier (UID) from an electronic device;

determine a media segment ID for the media segment using the fingerprint;

generate and submit a first query for the media segment ID and the UID in a record database;

determine that a first count in the record database for the media segment ID and the UID exceed a first threshold count;

identify an overlay content segment to display on the electronic device;

send the overlay content segment to the electronic device;

receive a notification from the electronic device indicating that the electronic device displayed the overlay content segment, wherein the notification comprises an overlay content segment ID and the UID; and

increment a second count in the record database for the overlay content segment and the UID.

20. The non-transitory machine-readable storage medium of claim 19 , wherein the first count for the media segment ID and the UID indicates a number of times the electronic device has displayed the media segment.

21. The non-transitory machine-readable storage medium of claim 19 , wherein the processing device is further to verify that a second count in the record database for an overlay content segment ID associated with the overlay content segment does not exceed a second threshold count.

22. The non-transitory machine-readable storage medium of claim 21 , wherein the processing device is further to increment the second count in response to an overlay content server sending the overlay content segment to the electronic device.