Facilitating video search

1. A method comprising:

locating a video associated with a display page;

matching the video to a unique event;

fetching additional information associated with the unique event;

augmenting a search index entry for the video based at least in part on the additional information associated with the unique event; and

weighting matches to index terms using the additional information less heavily than matches based on at least one of an original video description or other video data.

2. A method as recited in claim 1 , further including building a weighting equation to weight matches to index terms.

3. A method as recited in claim 2 , wherein weighting matches includes weighting matches to index terms generated based on the augmentation less heavily than matches based on the search index entry prior to augmentation.

4. A method as recited in claim 1 , wherein the other video data includes one or more of a video content data, a metadata, a filename, or a description text associated with the video.

5. A method as recited in claim 1 , further including using the search index entry to determine that the video is responsive to a query.

6. A method as recited in claim 1 , wherein matching includes comprises classifying the video based on one or more of a genre, a source, an episode, a season, a date, an event date, an air date, an release date, or a participant.

7. A method as recited in claim 1 , wherein the augmenting includes:

using the additional information to classify the video;

using the classification to retrieve other information associated with the video; and

using said other information to augment the video search index entry.

8. A method as recited in claim 1 , wherein the additional information data is obtained from a first source and the augmenting includes using the additional information to find other information from a second source.

9. A method as recited in claim 7 , wherein retrieving of the other information includes querying a database.

10. A method as recited in claim 7 , wherein the retrieving of the other information includes querying at least one of an episode database or a movie database.

11. A method as recited in claim 1 , further including learning an association between videos from a first source and further information available from a second source.

12. A method as recited in claim 11 , wherein the learning of the association is performed using human validation and tuning.

13. A system of facilitating video search, the system comprising:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to:

locate a video associated with a display page;

match the video to a unique event;

fetch additional information associated with the unique event;

augment a search index entry for the video based at least in part on the additional information associated with the unique event; and

weight matches to index terms using the additional information less heavily than matches based on at least one of an original video description or other video data.

14. A non-transitory computer readable storage medium comprising machine-readable instructions that, when executed by at least one processor, cause the at least one processor to at least:

locate a video associated with a display page;

match the video to a unique event;

fetch additional information associated with the unique event;

augment a search index entry for the video based at least in part on the additional information associated with the unique event; and

weight matches to index terms using the additional information less heavily than matches based on at least one of an original video description or other video data.