User-specific landmarks for navigation systems
A server identifies landmarks associated with users as the users take part in trips or otherwise interact with a navigation system. The server causes presentation of the identified landmarks to the users during future trips, such as part of navigational directions along a route to a particular destination, or on a visible portion of a map user interface. Presentation of the user-specific landmarks allows the users with more context and thus the ability to better navigate.
1. A computer-implemented method comprising:
performing a learning phase updating a data store based on previous trips of drivers to associate drivers with landmarks from the previous trips of the drivers, the learning phase comprising:
receiving, from a first rider, trip location data comprising a pickup location and a destination location;
storing, in the data store, trip data describing a trip from the pickup location to the destination location in association with the first rider and a driver;
based on the pickup location or the destination location, identifying landmark information of a landmark;
storing the identified landmark information in the data store in association with the driver;
performing a usage phase using the association between the identified landmark information and the driver to provide to the driver driving directions that reference the landmark, the usage phase comprising:
receiving, from a second rider, second trip location data comprising a second pickup location and a second destination location;
receiving, from the driver, trip position data indicating a current location of the driver;
based on the current location, identifying a route from the current location toward the second destination location;
determining that the landmark is on the route;
responsive to determining that the landmark is on the route:
obtaining street image data for a street location on the route;
performing image analysis of the street image data to determine whether the landmark is visible from the street location; and
responsive to determining that the landmark is visible from the street location;
causing display of an indication of the landmark in a map user interface of the driver; and
providing a turn direction to the driver that references the landmark.
2. The computer-implemented method of claim 1 , further comprising, for a second driver different from the driver, and for the route, refraining from causing display of the indication of the landmark in a user interface of the second driver responsive to the second driver not being associated with the landmark.
3. The computer-implemented method of claim 1 , wherein identifying the landmark information comprises searching within map data to identify landmarks proximate to the pickup location or to the destination location.
4. The computer-implemented method of claim 1 , further comprising computing a significance score for the landmark based on a number of times that the driver has visited the landmark.
5. The computer-implemented method of claim 1 , further comprising:
computing a significance score for the landmark; and
refraining from causing display of an indication of a second landmark having a lower significance score than the significance score for the landmark, responsive to the second landmark being located proximate to the landmark.
6. The computer-implemented method of claim 1 , further comprising computing a significance score for the landmark using visit context data describing a purchase made by the driver at the landmark.
7. The computer-implemented method of claim 1 , further comprising:
computing a significance score for the landmark; and
responsive to the landmark having a significance score of at least a threshold value, displaying the landmark with a visual emphasis in the user interface of the driver.
8. A non-transitory computer-readable storage medium storing executable instructions that when executed by a processor perform actions comprising:
performing a learning phase updating a data store based on previous trips of drivers to associate drivers with landmarks from the previous trips of the drivers, the learning phase comprising:
receiving, from a first rider, trip location data comprising a pickup location and a destination location;
storing, in the data store, trip data describing a trip from the pickup location to the destination location in association with the first rider and a driver;
based on the pickup location or the destination location, identifying landmark information of a landmark;
storing the identified landmark information in the data store in association with the driver;
performing a usage phase using the association between the identified landmark information and the driver to provide to the driver driving directions that reference the landmark, the usage phase comprising:
receiving, from a second rider, second trip location data comprising a second pickup location and a second destination location;
receiving, from the driver, trip position data indicating a current location of the driver;
based on the current location, identifying a route from the current location toward the second destination location;
determining that the landmark is on the route;
responsive to determining that the landmark is on the route:
obtaining street image data for a street location on the route;
performing image analysis of the street image data to determine whether the landmark is visible from the street location; and
responsive to determining that the landmark is visible from the street location:
causing display of an indication of the landmark in a map user interface of the driver; and
providing a turn direction to the driver that references the landmark.
9. The non-transitory computer-readable storage medium of claim 8 , the actions further comprising, for a second driver different from the driver, and for the route, refraining from causing display of the indication of the landmark in a user interface of the second driver responsive to the second driver not being associated with the landmark.
10. The non-transitory computer-readable storage medium of claim 8 , wherein identifying the landmark information comprises searching within map data to identify landmarks proximate to the pickup location or to the destination location.
11. The non-transitory computer-readable storage medium of claim 8 , the actions further comprising computing a significance score for the landmark based on a number of times that the driver has visited the landmark.
12. The non-transitory computer-readable storage medium of claim 8 , the actions further comprising:
computing a significance score for the landmark; and
refraining from causing display of an indication of a second landmark having a lower significance score than the significance score for the landmark, responsive to the second landmark being located proximate to the landmark.
13. The non-transitory computer-readable storage medium of claim 8 , the actions further comprising computing a significance score for the landmark using visit context data describing a purchase made by the driver at the landmark.
14. The non-transitory computer-readable storage medium of claim 8 , the actions further comprising:
computing a significance score for the landmark; and
responsive to the landmark having a significance score of at least a threshold value, displaying the landmark with a visual emphasis in the user interface of the driver.
15. A computer system comprising:
a computer processor; and
a computer-readable storage medium storing executable instructions that when executed by the computer processor perform actions comprising:
performing a learning phase updating a data store based on previous trips of drivers to associate drivers with landmarks from the previous trips of the drivers, the learning phase comprising:
receiving, from a first rider, trip location data comprising a pickup location and a destination location;
storing, in the data store, trip data describing a trip from the pickup location to the destination location in association with the first rider and a driver;
based on the pickup location or the destination location, identifying landmark information of a landmark;
storing the identified landmark information in the data store in association with the driver;
performing a usage phase using the association between the identified landmark information and the driver to provide to the driver driving directions that reference the landmark, the usage phase comprising:
receiving, from a second rider, second trip location data comprising a second pickup location and a second destination location;
receiving, from the driver, trip position data indicating a current location of the driver;
based on the current location, identifying a route from the current location toward the second destination location;
determining that the landmark is on the route;
responsive to determining that the landmark is on the route:
obtaining street image data for a street location on the route;
performing image analysis of the street image data to determine whether the landmark is visible from the street location; and
responsive to determining that the landmark is visible from the street location:
causing display of an indication of the landmark in a map user interface of the driver; and
providing a turn direction to the driver that references the landmark.
16. The computer system of claim 15 , the actions further comprising, for a second driver different from the driver, and for the route, refraining from causing display of the indication of the landmark in a user interface of the second driver responsive to the second driver not being associated with the landmark.
17. The computer system of claim 15 , wherein identifying the landmark information comprises searching within map data to identify landmarks proximate to the pickup location or to the destination location.
18. The computer system of claim 15 , the actions further comprising computing a significance score for the landmark based on a number of times that the driver has visited the landmark.
19. The computer system of claim 15 , the actions further comprising:
computing a significance score for the landmark; and
refraining from causing display of an indication of a second landmark having a lower significance score than the significance score for the landmark, responsive to the second landmark being located proximate to the landmark.
20. The computer system of claim 15 , the actions further comprising computing a significance score for the landmark using visit context data describing a purchase made by the driver at the landmark.