Programmatic installation and navigation to access deep states of uninstalled applications

1. A method comprising:

at a mobile computing device including a touchscreen display, a transceiver, a non-transitory memory that stores computer readable instructions, and one or more processors that execute the computer readable instructions stored in the non-transitory memory:

receiving, via the transceiver, a link associated with a native application that is not installed on the mobile computing device, wherein the link indicates a particular state of the native application;

displaying an indication of the link on the touchscreen display;

detecting, via the touchscreen display, a user selection of the link;

upon detecting the user selection of the link, providing access to a digital distribution platform that enables a user of the mobile computing device to download and install the native application;

downloading and installing the native application onto the mobile computing device; and

upon downloading and installing the native application, automatically launching the native application into the particular state indicated by the link, wherein the particular state is different from a default state into which the native application launches when an icon corresponding with the native application is selected.

2. The method of claim 1 , wherein the link comprises an application access mechanism for the particular state.

3. The method of claim 2 , wherein the native application is launched into the particular state via the application access mechanism.

4. The method of claim 1 , wherein providing access to the digital distribution platform comprises:

determining whether the native application is installed at the mobile computing device.

5. The method of claim 4 , wherein providing access to the digital distribution platform comprises:

determining that the native application is not installed at the mobile computing device; and

providing access to the digital distribution platform in response to determining that the native application is not installed at the mobile computing device.

6. The method of claim 1 , wherein providing access to the digital distribution platform comprises:

accessing a site associated with the digital distribution platform.

7. The method of claim 1 , wherein downloading and installing the native application comprises:

displaying a user-selectable button to download and install the native application;

detecting a user selection of the user-selectable button; and

downloading and installing the native application in response to detecting the user selection of the user-selectable button.

8. A mobile computing device comprising:

a touchscreen display;

a transceiver;

one or more processors;

a non-transitory memory that stores computer readable instructions that cause the one or more processors to:

receive, via the transceiver, a link associated with a native application that is not installed on the mobile computing device, wherein the link indicates a particular state of the native application;

display an indication of the link on the touchscreen display;

detect, via the touchscreen display, a user selection of the link;

upon detecting the user selection of the link, provide access to a digital distribution platform that enables a user of the mobile computing device to download and install the native application;

download and install the native application onto the mobile computing device; and

upon downloading and installing the native application, automatically launch the native application into the particular state indicated by the link, wherein the particular state is different from a default state into which the native application launches when an icon corresponding with the native application is selected.

9. The mobile computing device of claim 8 , wherein the link comprises an application access mechanism for the particular state.

10. The mobile computing device of claim 9 , wherein the native application is launched into the particular state via the application access mechanism.

11. The mobile computing device of claim 8 , wherein providing access to the digital distribution platform comprises:

determining whether the native application is installed at the mobile computing device.

12. The mobile computing device of claim 11 , wherein providing access to the digital distribution platform comprises:

determining that the native application is not installed at the mobile computing device; and

providing access to the digital distribution platform in response to determining that the native application is not installed at the mobile computing device.

13. The mobile computing device of claim 8 , wherein providing access to the digital distribution platform comprises:

accessing a site associated with the digital distribution platform.

14. The mobile computing device of claim 8 , wherein downloading and installing the native application comprises:

displaying a user-selectable button to download and install the native application;

detecting a user selection of the user-selectable button; and

downloading and installing the native application in response to detecting the user selection of the user-selectable button.

15. A computer program product encoded on a non-transitory computer readable storage medium comprising instructions that when executed by a mobile computing device, cause the mobile computing device to perform operations comprising:

receiving a link associated with a native application that is not installed on the mobile computing device, wherein the link indicates a particular state of the native application;

displaying an indication of the link on a touchscreen display of the mobile computing device;

detecting, via the touchscreen display, a user selection of the link;

upon detecting the user selection of the link, providing access to a digital distribution platform that enables a user of the mobile computing device to download and install the native application;

downloading and installing the native application onto the mobile computing device; and

upon downloading and installing the native application, automatically launching the native application into the particular state indicated by the link, wherein the particular state is different from a default state into which the native application launches when an icon corresponding with the native application is selected.

16. The computer program product of claim 15 , wherein the link comprises an application access mechanism for the particular state.

17. The computer program product of claim 16 , wherein the native application is launched into the particular state via the application access mechanism.

18. The computer program product of claim 15 , wherein providing access to the digital distribution platform comprises:

determining whether the native application is installed at the mobile computing device.

19. The computer program product of claim 18 , wherein providing access to the digital distribution platform comprises:

determining that the native application is not installed at the mobile computing device; and

providing access to the digital distribution platform in response to determining that the native application is not installed at the mobile computing device.

20. The computer program product of claim 15 , wherein providing access to the digital distribution platform comprises:

accessing a site associated with the digital distribution platform.