Method, apparatus, and computer program product for facilitating the playback of interface events

1. An apparatus for providing a dynamic application environment and capturing interface events, the interface events being indicative of user interaction with the dynamic application environment, subsequently initializing a second environment to recreate the dynamic application environment at a second device such that the interface events can be played back on the second environment, and performing play back of the interface events on the second device, the apparatus comprising at least a processor, and a memory associated with the processor having computer coded instructions therein, the apparatus comprising:

a dynamic application environment determination and rendering module configured for:

providing, as a function of at least profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data, the dynamic application environment; and

displaying the dynamic application environment on a dynamic application interface;

a recording module, the recording module configured for:

capturing interface event data, the interface event data being based on of user interaction with the dynamic application interface, the interface event data comprising of one or more interface events, each interface event occurring a particular time, and the particular time at which each of the one or more interface events occurred;

an initialization module, the initialization module configured for:

receiving play back device data;

receiving data indicative of the dynamic application environment;

providing data to the play back device configured for initializing a play back environment, such that the play back environment receives the interface event data and performs play back;

identifying an initial state of the dynamic application environment based on the profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data; and

providing data configured for implementing a play back state based on the initial state, the play back state configured to recreate a same computing environment on the play back device; and

a play back module, the play back module configured for:

accessing, subsequent to the capturing of the interface event data, the interface event data;

reproducing the dynamic application environment, wherein the reproduction of the dynamic application environment enables the one or more interface events that were captured to be reproduced in the dynamic application environment; and

outputting the one or more interface events in a relative time to the particular time.

2. The apparatus of claim 1 , wherein the recording module is configured for storing the interface event data; and the play back module is configured for accessing the interface event data; and extracting the one or more interface events and the particular time of occurrence.

3. The apparatus of claim 1 , wherein the time scale at which the one or more interface events are provided to the play back device is real time.

4. The apparatus of claim 1 , wherein the initialization module provides a portion of the data indicative of the dynamic application environment to the play back device, the portion of information comprising a category, sub-category, price range of a relevant promotion being provided via an impression in the dynamic application environment.

5. The apparatus of claim 1 , wherein interface events comprise one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

6. The apparatus of claim 1 , wherein interface event data comprises a lack one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers; and a time period for the lack of the text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

7. The apparatus of claim 1 , wherein the play back module is configured to aid in performance of debugging by receiving input from the play back device and performing at least a pause, rewind, fast-forward, speed up, or slow-down in the transmission of the interface event data in response to the input.

8. The apparatus of claim 1 , wherein the play back module is configured to aid in performance of quality assurance or debugging by receiving input from the play back device and providing a single interface event at a time in response to the input.

9. A computer program product for providing a dynamic application environment and capturing interface events, the interface events being indicative of user interaction with the dynamic application environment, subsequently initializing a second environment to recreate the dynamic application environment at a second device such that the interface events can be played back on the second environment, and performing play back of the interface events on the second device, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

providing, via a dynamic application environment determination and rendering module, as a function of at least profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data, the dynamic application environment;

displaying the dynamic application environment on a dynamic application interface;

capturing, via a recording module, interface event data, the interface event data being based on of user interaction with the dynamic application interface, the interface event data comprising of one or more interface events, each interface event occurring a particular time, and the particular time at which each of the one or more interface events occurred;

receiving, via an initialization module, play back device data;

receiving data indicative of the dynamic application environment;

providing data to the play back device configured for initializing a play back environment, such that the play back environment receives the interface event data and performs play back;

identifying an initial state of the dynamic application environment based on the profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data; and

providing data configured for implementing a play back state based on the initial state, the play back state configured to recreate a same computing environment on the play back device; and

accessing, via a play back module, subsequent to the capturing of the interface event data, the interface event data;

reproducing the dynamic application environment, wherein the reproduction of the dynamic application environment enables the one or more interface events that were captured to be reproduced in the dynamic application environment; and

outputting the one or more interface events in a relative time to the particular time.

10. The computer program product according to claim 9 , wherein the computer-executable program code instructions further comprise program code instructions for:

storing, via the recording module, the interface event data;

accessing, via the play back module, the interface event data; and

extracting the one or more interface events and the particular time of occurrence.

11. The computer program product according to claim 9 , wherein the time scale at which the one or more interface events are provided to the play back device is real time.

12. The computer program product according to claim 9 , wherein the computer-executable program code instructions further comprise program code instructions for: providing, via the initialization module, a portion of the data indicative of the dynamic application environment to the play back device, the portion of information comprising a category, sub-category, price range of a relevant promotion being provided via an impression in the dynamic application environment.

13. The computer program product according to claim 9 , wherein interface events comprise one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

14. The computer program product according to claim 9 , wherein interface event data comprises a lack one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers; and a time period for the lack of the text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

15. The computer program product according to claim 9 , wherein the computer-executable program code instructions further comprise program code instructions for: aiding in performance of debugging by receiving, via the play back module, input from the play back device and performing at least a pause, rewind, fast-forward, speed up, or slow-down in the transmission of the interface event data in response to the input.

16. The computer program product according to claim 9 , wherein the computer-executable program code instructions further comprise program code instructions for: aiding in performance of quality assurance or debugging by receiving, via the play back module, input from the play back device and providing a single interface event at a time in response to the input.

17. A method for providing a dynamic application environment and capturing interface events, the interface events being indicative of user interaction with the dynamic application environment, subsequently initializing a second environment to recreate the dynamic application environment at a second device such that the interface events can be played back on the second environment, and performing play back of the interface events on the second device, the method comprising:

providing, via a dynamic application environment determination and rendering module, as a function of at least profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data, the dynamic application environment;

displaying the dynamic application environment on a dynamic application interface;

capturing, via a recording module, interface event data, the interface event data being based on of user interaction with the dynamic application interface, the interface event data comprising of one or more interface events, each interface event occurring a particular time, and the particular time at which each of the one or more interface events occurred;

receiving, via an initialization module, play back device data;

receiving data indicative of the dynamic application environment;

providing data to the play back device configured for initializing a play back environment, such that the play back environment receives the interface event data and performs play back;

identifying an initial state of the dynamic application environment based on the profile data, environmental data, transaction data, relevance data, and implicit data derived from a combination of one or more of the profile data, environmental data, transaction data, and relevance data; and

providing data configured for implementing a play back state based on the initial state, the play back state configured to recreate a same computing environment on the play back device;

reproducing the dynamic application environment, wherein the reproduction of the dynamic application environment enables the one or more interface events that were captured to be reproduced in the dynamic application environment; and

accessing, via a play back module, subsequent to the capturing of the interface event data, the interface event data; and

outputting the one or more interface events in a relative time to the particular time.

18. The method according to claim 17 , further comprising:

storing, via the recording module, the interface event data;

accessing, via the play back module, the interface event data; and

extracting the one or more interface events and the particular time of occurrence.

19. The method according to claim 17 , wherein the time scale at which the one or more interface events are provided to the play back device is real time.

20. The method according to claim 17 , further comprising:

providing, via the initialization module, a portion of the data indicative of the dynamic application environment to the play back device, the portion of information comprising a category, sub-category, price range of a relevant promotion being provided via an impression in the dynamic application environment.

21. The method according to claim 17 , wherein interface events comprise one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

22. The method according to claim 17 , wherein interface event data comprises a lack one or more of text input, scrolls, swipes, clicks, presses, selections, and mouseovers; and a time period for the lack of the text input, scrolls, swipes, clicks, presses, selections, and mouseovers.

23. The method according to claim 17 , further comprising:

aiding in performance of debugging by receiving, via the play back module, input from the play back device and performing at least a pause, rewind, fast-forward, speed up, or slow-down in the transmission of the interface event data in response to the input.

24. The method according to claim 17 , further comprising:

aiding in performance of quality assurance or debugging by receiving, via the play back module, input from the play back device and providing a single interface event at a time in response to the input.