IP Library Granted Patent US 10,726,093
Granted Patent B2
US 10,726,093 · App. 15/199,440 · Granted Jul 28, 2020

Rerouting to an intermediate landing page

Inventors: Shaunak Chatterjee (Sunnyvale, CA); Ravi Kiran Holur Vijay (Mountain View, CA); Romer E. Rosales (Burlingame, CA); Mohamed Gamal Mohamed Mahmoud (Santa Clara, CA); Zheng Li (San Jose, CA); Kwei-you Tao (San Francisco, CA); Bee-Chung Chen (San Jose, CA); Deepak Agarwal (Sunnyvale, CA)
Assignee: Microsoft Technology Licensing, LLC
G06F16/9574G06F16/955G06Q10/107G06Q50/01H04L67/02H04L67/22
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Quick Facts
Patent No.
US 10,726,093
App. No.
15/199,440
Granted
Jul 28, 2020
Kind
B2
Abstract

A system and method for intermediate landing page rerouting are provided. In example embodiments, determine whether a webpage associated with a hyperlink has corresponding social network activities. Extract content from the webpage determined to have corresponding social network activities. In response to a selection of the hyperlink, reroute a web browser to an intermediate landing page. Cause presentation, at a user interface, of the extracted content and the corresponding social network activities.

Claims (54)

1. A system comprising:

a processor, and a memory including instructions, which when executed by the processor, cause the processor to:

receive a document containing a hyperlink;

determine whether a webpage associated with the hyperlink has corresponding social network activities;

extract content from the webpage determined to have corresponding social network activities;

in response to a selection of the hyperlink, reroute a web browser to an intermediate landing page; and

cause presentation, at a user interface, of the extracted content and the corresponding social network activities.

2. The system of claim 1 , wherein:

the extracted content is placed at the top position of the intermediate landing page.

3. The system of claim 1 , wherein:

the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

4. The system of claim 1 , wherein:

the social network activities are within the user's online social network.

5. The system of claim 1 , wherein:

the re-ranking is further based on user past engagement.

6. The system of claim 1 , wherein:

the extracted content is highlighted to differentiate the extracted content from the remaining content item on the intermediate landing page.

7. The system of claim 1 , further comprising:

in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

8. A method comprising:

using one or more computer processors:

receiving a document containing a hyperlink;

determining whether a webpage associated with the hyperlink has corresponding social network activities;

extracting content from the webpage determined to have corresponding social network activities;

in response to a selection of the hyperlink, rerouting a web browser to an intermediate landing page; and

causing presentation, at a user interface, of the extracted content and the corresponding social network activities.

9. The method of claim 8 , wherein:

the extracted content is placed at the top position of the intermediate landing page.

10. The method of claim 8 , wherein:

the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

11. The method of claim 8 , wherein:

the social network activities are within the user's online social network.

12. The method of claim 8 , further comprising:

re-ranking remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

13. The method of claim 12 , wherein:

the extracted content is highlighted to differentiate the extracted content from the remaining content item on the intermediate landing page.

14. The method of claim 8 , further comprising:

in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

15. A machine-readable medium not having any transitory signals and storing instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

receiving a document containing a hyperlink;

determining whether a webpage associated with the hyperlink has corresponding social network activities;

extracting content from the webpage determined to have corresponding social network activities;

in response to a selection of the hyperlink, rerouting a web browser to an intermediate landing page; and

causing presentation, at a user interface, of the extracted content and the corresponding social network activities.

16. The machine-readable medium of claim 15 , wherein:

the hyperlink is associated with a first URL and the intermediate landing page is associated with a second URL.

17. The machine-readable medium of claim 15 , wherein the operations further comprise:

in response to a selection of the extracted content, routing the web browser from the intermediate landing page to the webpage.

18. The system of claim 1 , wherein the instructions further cause the system to:

re-rank remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

19. The method of claim 12 , wherein:

the re-ranking is further based on user past engagement.

20. The machine-readable medium of claim 15 , wherein the operations further comprise:

re-ranking remaining content items on the intermediate landing page based on relevance of the remaining content items to the extracted content at a top of the intermediate landing page.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 1, 2017
From: LINKEDIN CORPORATION
To: MICROSOFT TECHNOLOGY LICENSING, LLC
Reel/Frame 044746/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 20, 2016
From: CHATTERJEE, SHAUNAK; VIJAY, RAVI KIRAN HOLUR; ROSALES, ROMER E; MAHMOUD, MOHAMED GAMAL MOHAMED; LI, ZHENG; TAO, KWEI-YOU; CHEN, BEE-CHUNG; AGARWAL, DEEPAK
To: LINKEDIN CORPORATION
Reel/Frame 039194/0987 →
Continuity (1)
Related Publication 20180004753A1 · Jan 4, 2018