SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT ANALYSIS
Example methods, apparatus, systems, and computer-readable storage media for audience measurement analysis. An example method includes normalizing first online streaming data, first social media interaction data, and first television broadcast data associated with access to a first episode of first media during a first time period and access to a second episode of the first media during a second time period into first normalized online streaming data, first normalized social media interaction data and first normalized television broadcast data for the first media. The example method includes combining the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into first and second equity scores for the first media respectively corresponding to the first and the second time periods. The example method includes determining first and second ratings for television broadcast of the first and second episodes of the first media during the first time period and the second time period. The example method includes producing an engagement model that defines a relationship between (i) the first and second equity scores for the first media respectively associated with the first time period and the second time period, and (ii) the first and second ratings associated with the television broadcast of the first and second episodes of the first media in the first time period and the second time period, and predicting, by executing the engagement model with the processor, a future rating of a television broadcast of a third episode of the first media for a third time period if advertising for at least one of online streaming or television broadcast associated with the first media is adjusted.
1 . A method comprising:
normalizing, by executing an instruction with a processor, first online streaming data, first social media interaction data, and first television broadcast data associated with access to a first episode of first media during a first time period and access to a second episode of the first media during a second time period into first normalized online streaming data, first normalized social media interaction data and first normalized television broadcast data for the first media;
combining, by executing an instruction with the processor, the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into first and second equity scores for the first media respectively corresponding to the first and the second time periods;
determining, by executing an instruction with the processor, first and second ratings for television broadcast of the first and second episodes of the first media during the first time period and the second time period;
producing, by executing an instruction with the processor, an engagement model that defines a relationship between (i) the first and second equity scores for the first media respectively associated with the first time period and the second time period, and (ii) the first and second ratings associated with the television broadcast of the first and second episodes of the first media in the first time period and the second time period; and
predicting, by executing the engagement model with the processor, a future rating of a television broadcast of a third episode of the first media for a third time period if advertising for at least one of online streaming or television broadcast associated with the first media is adjusted.
2 . The method of claim 1 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media is expected to improve the effectiveness of a marketing campaign associated with the first media.
3 . The method of claim 1 , wherein the first social media interaction data includes online discussion data mentioning the first media.
4 . The method of claim 1 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media includes balancing advertising revenue between the online streaming and the television broadcast associated with the first media.
5 . The method of claim 1 , further including weighting at least one of the first normalized online streaming data, the first normalized social media interaction data or the first normalized television broadcast data before the combining of the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into the first and the second equity scores.
6 . The method of claim 1 , wherein the normalizing of the first online streaming data, the first social media interaction data, and the first television broadcast data includes adjusting the first online streaming data, the first social media interaction data, and the first television broadcast data to a same scale, the first online streaming data, the first social media interaction data, and the first television broadcast data initially having different scales.
7 . A system comprising:
an equity score calculator to:
normalize first online streaming data, first social media interaction data, and first television broadcast data associated with access to a first episode of first media during a first time period and access to a second episode of the first media during a second time period into first normalized online streaming data, first normalized social media interaction data and first normalized television broadcast data for the first media;
combine the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into first and second equity scores for the first media respectively corresponding to the first and the second time periods;
an equity modeler to:
determine first and second ratings for television broadcast of the first and second episodes of the first media during the first time period and the second time period, respectively;
produce an engagement model that defines a relationship between (i) the first and second equity scores for the first media respectively associated with the first time period and the second time period, and (ii) the first and second ratings associated with the television broadcast of the first and second episodes of the first media in the first time period and the second time predict, with the engagement model, a future rating of a television broadcast of a third episode of the first media for a third time period if advertising for at least one of online streaming or television broadcast associated with the first media is adjusted, at least one of the equity score calculator and the equity modeler being implemented by a hardware processor.
8 . The system of claim 7 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media is expected to improve the effectiveness of a marketing campaign associated with the first media.
9 . The system of claim 7 , wherein the first social media interaction data includes online discussion data mentioning the first media.
10 . The system of claim 7 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media includes balancing advertising revenue between the online streaming and the television broadcast associated with the first media.
11 . The system of claim 7 , wherein the equity score calculator weights at least one of the first normalized online streaming data, the first normalized social media interaction data or the first normalized television broadcast data before the combining of the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into the first and the second equity scores.
12 . The system of claim 7 , wherein to normalize the first online streaming data, the first social media interaction data, and the first television broadcast data, the equity calculator is further to adjust the first online streaming data, the first social media interaction data, and the first television broadcast data to a same scale, the first online streaming data, the first social media interaction data, and the first television broadcast data initially having different scales.
13 . A tangible computer readable storage medium comprising instructions that, when executed, cause a computing device to at least:
normalize first online streaming data, first social media interaction data, and first television broadcast data associated with access to a first episode of first media during a first time period and access to a second episode of the first media during a second time period into first normalized online streaming data, first normalized social media interaction data and first normalized television broadcast data for the first media;
combine the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into first and second equity scores for the first media respectively corresponding to the first and the second time periods;
determine first and second ratings for television broadcast of the first and second episodes of the first media during the first time period and the second time period;
produce an engagement model that defines a relationship between (i) the first and second equity scores for the first media respectively associated with the first time period and the second time period, and (ii) the first and second ratings associated with the television broadcast of the first and second episodes of the first media in the first time period and the second time; and
predict, based on the engagement model, a future rating of a television broadcast of a third episode of the first media for a third time period if advertising for at least one of online streaming or television broadcast associated with the first media is adjusted.
14 . The computer readable medium of claim 13 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media is expected to improve the effectiveness of a marketing campaign associated with the first media.
15 . The computer readable medium of claim 13 , wherein the first social media interaction data includes online discussion data mentioning the first media.
16 . The computer readable medium of claim 13 , wherein the adjustment of the advertising for the at least one of the online streaming or the television broadcast associated with the first media includes balancing advertising revenue between the online streaming and the television broadcast associated with the first media.
17 . The computer readable medium of claim 13 , further including weighting at least one of the first normalized online streaming data, the first normalized social media interaction data or the first normalized television broadcast data before the combining of the first normalized online streaming data, the first normalized social media interaction data and the first normalized television broadcast data into the first and the second equity scores.
18 . The computer readable medium of claim 13 , wherein to normalize the first online streaming data, the first social media interaction data, and the first television broadcast data, the instructions, when executed, cause the computing device to adjust the first online streaming data, the first social media interaction data, and the first television broadcast data to a same scale, the first online streaming data, the first social media interaction data, and the first television broadcast data initially having different scales.