Content notification on online social networks for media-player devices

1. A method comprising, by one or more computing devices of an online social network:

receiving, by the one or more computing devices from a first client system of a first user of the online social network, an indication that the first client system has determined a media-player device is within a threshold distance to the first client system, wherein the indication comprises information of the media-player device;

determining, by the one or more computing devices, one or more media-content items that are available on the particular media-player device based on the information of the media-player device;

accessing, by the one or more computing devices, content information associated with the one or more media-content items, the one or more media-content items being accessible to the first user via the media-player device, wherein the content information indicates one or more attributes of the respective media-content item;

accessing, by the one or more computing devices, responsive to the received indication that the first client system has determined the media-player device is within the threshold distance to the first client system, social-networking information of the first user;

selecting, by the one or more computing devices, a media-content item of the one or more media-content items based on the content information of the media-content item and the social-networking information of the first user; and

sending, by the one or more computing devices, a customized notification to the first client system, the customized notification comprising a reference to the selected media-content item and a deep link to the media-player device, the deep link being selectable by the first user, wherein the deep link comprises instructions for presenting the selected media-content item on a display device coupled to the media-player device.

2. The method of claim 1 , wherein the media-device player retrieves the selected media-content item in response to the instructions sent by the first client system in response to the first user selecting the deep link.

3. The method of claim 2 , wherein the media-device player presents the selected media-content item to the user in response to the instructions received from the first client system.

4. The method of claim 1 , wherein the content information is accessed from the media-player device.

5. The method of claim 1 , wherein the content information is accessed from a third-party content provider, the third-party content provider being associated with at least one of the one or more media-content items.

6. The method of claim 1 , wherein at least one of the one or more media-content items is accessible to the first user via the media-player device based on the user having a subscription with a third-party content provider.

7. The method of claim 1 , wherein the reference to the selected media-content item comprises an advertisement for the selected media-content item.

8. The method of claim 1 , wherein the media-player device is within the threshold distance to the first client system if it is within a wireless range of the first client system.

9. The method of claim 1 , further comprising:

receiving, from a second client system of a second user of the online social network, an indication that the media-player device is within the threshold distance to the second client system; and

accessing, responsive to the received indication that the media-player device is within the threshold distance to the second client system and the content information, social-networking information of the second user,

wherein the selecting of the media-content item is further based on the social-networking information of the second user.

10. The method of claim 1 , wherein the social-networking information of the first user comprises preference information of the first user.

11. The method of claim 1 , wherein the social-networking information of the first user comprises demographic information of the first user.

12. The method of claim 1 , wherein the online social network comprises a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising:

a first node corresponding to the first user of the online social network; and

a plurality of second nodes that each correspond to a respective concept associated with the online social network.

13. The method of claim 1 , wherein the social-networking information of the first user comprises an affinity coefficient of the first node with respect to one or more second nodes.

14. The method of claim 1 , wherein the content information associated with the one or more media-content items comprises schedule information for each of the media-content items.

15. The method of claim 1 , wherein the content information associated with the one or more media-content items comprises genre information for each of the media-content items.

16. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

receive, by one or more computing devices of an online social network from a first client system of a first user of the online social network, an indication that the first client system has determined a media-player device is within a threshold distance to the first client system, wherein the indication comprises information of the media-player device;

determine, by the one or more computing devices, one or more media-content items that are available on the particular media-player device based on the information of the media-player device;

access, by the one or more computing devices, content information associated with the one or more media-content items, the one or more media-content items being accessible to the first user via the media-player device, wherein the content information indicates one or more attributes of the respective media-content item;

access, by the one or more computing devices, responsive to the received indication that the first client system has determined the media-player device is within the threshold distance to the first client system, social-networking information of the first user;

select, by the one or more computing devices, a media-content item of the one or more media-content items based on the content information of the media-content item and the social-networking information of the first user; and

send, by the one or more computing devices, a customized notification to the first client system, the customized notification comprising a reference to the selected media-content item and a deep link to the media-player device, the deep link being selectable by the first user, wherein the deep link comprises instructions for presenting the selected media-content item on a display device coupled to the media-player device.

17. A system comprising: one or more processors; and a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to:

receive, by one or more computing devices of an online social network from a first client system of a first user of the online social network, an indication that the first client system has determined a media-player device is within a threshold distance to the first client system, wherein the indication comprises information of the media-player device;

determine, by the one or more computing devices, one or more media-content items that are available on the particular media-player device based on the information of the media-player device;

access, by the one or more computing devices, content information associated with the one or more media-content items, the one or more media-content items being accessible to the first user via the media-player device, wherein the content information indicates one or more attributes of the respective media-content item;

access, by the one or more computing devices, responsive to the received indication that the first client system has determined the media-player device is within the threshold distance to the first client system, social-networking information of the first user;

select, by the one or more computing devices, a media-content item of the one or more media-content items based on the content information of the media-content item and the social-networking information of the first user; and

send, by the one or more computing devices, a customized notification to the first client system, the customized notification comprising a reference to the selected media-content item and a deep link to the media-player device, the deep link being selectable by the first user, wherein the deep link comprises instructions for presenting the selected media-content item on a display device coupled to the media-player device.

18. The system of claim 17 , wherein the media-device player is further to retrieve the selected media-content item in response to the instructions sent by the first client system in response a selection of the deep link by the first user.

19. The system of claim 18 , wherein the media-device player is further to present the selected media-content item to the user in response to the instructions received from the first client system.

20. The system of claim 17 , wherein the content information is accessed from the media-player device.

21. The system of claim 17 , wherein the content information is accessed from a third-party content provider, the third-party content provider being associated with at least one of the one or more media-content items.

22. The system of claim 17 , wherein at least one of the one or more media-content items is accessible to the first user via the media-player device based on the user having a subscription with a third-party content provider.

23. The system of claim 17 , wherein the reference to the selected media-content item comprises an advertisement for the selected media-content item.

24. The system of claim 17 , wherein the media-player device is within the threshold distance to the first client system if it is within a wireless range of the first client system.

25. The system of claim 17 , wherein the processors are further operable when executing instructions to:

receive, from a second client system of a second user of the online social network, an indication that the media-player device is within the threshold distance to the second client system; and

access, responsive to the received indication that the media-player device is within the threshold distance to the second client system and the content information, social-networking information of the second user, and

wherein the selection of the media-content item is further based on the social-networking information of the second user.

26. The system of claim 17 , wherein the social-networking information of the first user comprises preference information of the first user.

27. The system of claim 17 , wherein the social-networking information of the first user comprises demographic information of the first user.

28. The system of claim 17 , wherein the online social network comprises a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising:

a first node corresponding to the first user of the online social network; and

a plurality of second nodes that each correspond to a respective concept associated with the online social network.

29. The system of claim 17 , wherein the social-networking information of the first user comprises an affinity coefficient of the first node with respect to one or more second nodes.

30. The system of claim 17 , wherein the content information associated with the one or more media-content items comprises schedule information for each of the media-content items.

31. The system of claim 17 , wherein the content information associated with the one or more media-content items comprises genre information for each of the media-content items.