Preference-driven advertising systems and methods
The present invention relates to a person's personal preferences. These personal preferences are detected or determining according to several different systems and methods and based on these preferences personal services are provided to the person. Certain embodiments of the invention utilize a “so-called” smart card, including a card with EMV contacts, for determining those preferences and/or for providing services.
1. A system for supplying information to a purchaser, the system comprising:
a first device for storing product preferences of the purchaser and broadcasting relevant product preferences upon entering an establishment or responsive to receiving a signal upon entering the establishment, the relevant product preferences limited to products available for purchase within the establishment, the first device in a sleep state and upon entering the establishment or receiving the signal, the first device switched to an awake state;
a receiving device receiving the relevant product preferences; and
the receiving device or a second device responsive to the receiving device presenting information to the purchaser that is customized to the relevant product preferences, and includes a location within the establishment of products available for purchase that are responsive to the relevant product references, the information presented as an image on a display, sound from a speaker, video images, still images, or sound on a multimedia device.
2. The system of claim 1 wherein the establishment comprises an overnight accommodation facility, and wherein the information comprises downloading a room key to the first device or configuring the first device to function as a room key.
3. The system of claim 1 wherein the first device is one of a smart card, a smart wallet, a smart phone, a wearable device, a mobile device or a portable device.
4. The system of claim 1 wherein the video image or the still image comprises current advertisements.
5. The system of claim 1 wherein one or more of the relevant product preferences is assigned a weight and the information provided to the purchaser is responsive to the weight, and wherein the weigh is changed based on subsequent behavior of the purchaser.
6. The system of claim 1 wherein the information is derived from an aggregate or an average of the relevant product preferences received from more than one first device.
7. The system of claim 1 wherein the information presented comprises advertisement information responsive to a current location of the purchaser and related to a product preference proximate the current location of the purchaser.
8. The system of claim 1 wherein the purchaser is within the establishment and the information presented to the purchaser comprises an advertisement for a product and a location of the product within the establishment.
9. The system of claim 1 the relevant preferences comprising pre-approved preferences for broadcast without intervention of the purchaser and approval preferences requiring purchaser approval prior to broadcasting.
10. The system of claim 1 wherein the relevant preferences are divided into classes, and each class is governed by authentication and encryption requirements.