Apparatus and method for supplying content aware photo filters

1. A server, comprising:

a photograph filter module with instructions executed by a processor to:

identify when a client device presents an image on a display;

select photograph filters based upon attributes of the client device and attributes of the image, wherein the attributes of the client device include geolocation of the client device, and wherein the attributes of the image include an object depicted in the image;

supply the photograph filters to the client device, wherein the photograph filters are configured to be independently selectable by a user in response to a gesture applied to the image as presented on the display of the client device, wherein each photograph filter is an overlay on top of the image to augment the image and is not presented on the display of the client device until it is overlaid on the image in response to the gesture applied to the image presented on the display of the client device;

receive a selection of a photograph filter; and

route the photograph filter and a photograph corresponding to the image to another client device.

2. The server of claim 1 wherein the photograph filters include an object specific filter.

3. The server of claim 1 wherein the attributes of the client device include established preferences of the client device.

4. The server of claim 1 wherein the photograph filters include brand indicia.

5. The server of claim 4 wherein the brand indicia is supplied in response to an auction.

6. The server of claim 1 wherein the photograph filters include temperature indicia.

7. The server of claim 1 wherein the photograph filters include time indicia.

8. The server of claim 1 wherein the photograph filters include date indicia.

9. The server of claim 1 wherein the photograph filters include a brand associated with an establishment proximate to the geolocation of the client device.