System and method for dynamically adjusting prizes or awards based on a platform
One aspect of the disclosure relates to implementing a system to encourage cross platform operation in an online game. The online game may provide the ability to provide incentives for participating in cross platform game play. The system may monitor the player's performance on a particular console and provide incentives to accomplish tasks through game play on a different platform than the player is currently operating to play the game.
1. A system for providing incentives based on a platform used to interact with an online resource, the system comprising:
one or more processors configured by machine-readable instructions to:
monitor interactions of users with the online resource, the users including a first user that accesses the online resource through multiple platforms including a first platform and a second platform, such that interaction of the first user with the online resource occurs through the first platform and the second platform;
manage user profiles including user information related to interaction of the users with the online resource through the multiple platforms such that the user information includes user information for the first user that describes interaction of the first user with the online resource through the first platform and the second platform;
determine user value metrics for the users on the individual platforms such that a first user value metric for the first user on the first platform and a second user value metric for the first user on the second platform are determined based on the user information stored in the user profiles; and
provide incentives responsive to the users interacting with the online resource and participating in or completing activities, the activities including a first activity, wherein responsive to the first user completing the first activity, an incentive is provided to the first user based on the platform through which the first user is accessing the online resource to perform the first activity.
2. The system of claim 1 , wherein the one or more processors are configured by machine-readable instructions to determine the user value metrics of the user on the various platforms through which the user accesses the online resource include the first user value metric and the second user value metric.
3. The system of claim 1 , wherein the one or more processors are configured by machine-readable instructions to determine the user value metrics based on the past user spending by the users on the platforms.
4. The system of claim 3 , wherein the past user spending comprises one or more of: virtual currency and real world currency.
5. The system of claim 3 , wherein the one or more processors are configured by machine-readable instructions such that the amount of the past user spending in the online resource is monitored by one or more of: a spend velocity, a spend frequency, a total amount spent.
6. The system of claim 1 , wherein the one or more processors are configured by machine-readable instructions to determine user completing activities comprising one or more of: tasks in the online resource, logging into the online resource, interacting with other users in the online resource, and inviting other people to join the online resource.
7. A computer implemented method for providing incentives based on a platform used to interact with an online resource, the system comprising:
monitoring interactions of users with the online resource, the users including a first user that accesses the online resource through multiple platforms including a first platform and a second platform, such that interaction of the first user with the online resource occurs through the first platform and the second platform;
managing user profiles including user information related to interaction of the users with the online resource through the multiple platforms such that the user information includes user information for the first user that describes interaction of the first user with the online resource through the first platform and the second platform;
determining user value metrics for the users on the individual platforms such that a first user value metric for the first user on the first platform and a second user value metric for the first user on the second platform are determined based on the user information stored in the user profiles; and
providing incentives responsive to the users interacting with the online resource and participating in or completing activities, the activities including a first activity, wherein responsive to the first user completing the first activity, an incentive is provided to the first user based on the platform through which the first user is accessing the online resource to perform the first activity.
8. The method of claim 7 , wherein the determining the user value metrics of the user on the various platforms through which the user accesses the online resource include the first user value metric and the second user value metric.
9. The method of claim 7 , wherein the user value metrics are determined based on the past user spending by the users on the platforms.
10. The method of claim 9 , wherein the past user spending comprises one or more of: virtual currency and real world currency.
11. The method of claim 9 , wherein the amount of the past user spending in the online resource is monitored by one or more of: a spend velocity, a spend frequency, a total amount spent.
12. The system of claim 7 , wherein determining the user completing activities comprising one or more of: tasks in the online resource, logging into the online resource, interacting with other users in the online resource, and inviting other people to join the online resource.