Systems and methods associated with adaptive representation of a control/volume relationship for a tactic group

1. A computer-implemented method comprising:

receiving, from a control system, a request for control/volume relationship information of a target event for a tactic group;

in response to receiving the request, automatically generating a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters, wherein generating the representation of the control/volume curve comprises:

iteratively or recursively partitioning control segments into a plurality of control sub-segments until termination criteria defined in relation to the one or more configuration parameters is achieved; and

transmitting the representation of the control/volume curve to the control system to enable the control system to be initialized.

2. The computer-implemented method of claim 1 , wherein the one or more configuration parameters include a minimum change in control signal across a first control signal segment.

3. The computer-implemented method of claim 1 , wherein the one or more configuration parameters include one or more of:

a maximum relative difference in volume that is desired within a first control signal segment; or

a minimum difference in volume that is desired within a second control signal segment.

4. The computer-implemented method of claim 1 , wherein the tactic group comprises a plurality of tracts, and wherein partitioning control segments into a plurality of control sub-segments further comprises:

identifying a volume range for a selected control sub-segment based on a low volume estimate of an immediately preceding control sub-segment and a high volume estimate of an immediately succeeding control sub-segment;

determining that the volume range exceeds a desired level of accuracy; and

in response to the determining, successively submitting a volume query for each tract of the plurality of tracts until the desired level of accuracy is achieved.

5. The computer-implemented method of claim 4 , further comprising:

calculating a difference in volume for each tract based on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and

sorting the plurality of tracts based on a magnitude of the difference in volume of each tract, wherein the submitting the volume query is performed based on the sorted plurality of tracts.

6. The computer-implemented method of claim 1 , wherein the representation of the control/volume curve includes a control signal value and volume information for each control signal segment of the plurality of control signal segments.

7. The computer-implemented method of claim 6 , wherein the volume information includes a high volume estimate and a low volume estimate for at least one control segment.

8. The computer-implemented method of claim 6 , wherein the control signal value and spend information are stored in vector form.

9. One or more computer-readable storage media having instructions embodied thereon which, when executed by one or more processors, cause the one or more processors to:

receive, from a control system, a request for control/volume relationship information of a target event for a tactic group;

automatically generate, in response to receipt of the request, a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters, wherein generating the representation of the control/volume curve comprises:

iteratively or recursively partitioning control segments into a plurality of control sub-segments until termination criteria defined in relation to the one or more configuration parameters is achieved; and

transmit the representation of the control/volume curve to the control system to enable the control system to be initialized.

10. The one or more computer-readable storage media of claim 9 , wherein the one or more configuration parameters include a maximum relative difference in volume that is desired within a first control signal segment.

11. The one or more computer-readable storage media of claim 9 , wherein the one or more configuration parameters include one or more of:

a minimum change in control signal across a first control signal segment; or

a minimum difference in volume that is desired within a second control signal segment.

12. The one or more computer-readable storage media of claim 9 , wherein the tactic group comprises a plurality of tracts, and wherein to partition control segments into a plurality of control sub-segments the instructions further cause the one or more processors to:

identify a volume range for a selected control sub-segment based on a low volume estimate of an immediately preceding control sub-segment and a high volume estimate of an immediately succeeding control sub-segment;

determine that the volume range exceeds a desired level of accuracy; and

in response to the determination, successively submit a volume query for individual tracts of the plurality of tracts until the desired level of accuracy is achieved.

13. The one or more computer-readable storage media of claim 12 , wherein the instructions further cause the one or more processors to:

calculate a difference in volume for each tract based on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and

sort the plurality of tracts based on a magnitude of the difference in volume of each tract, wherein the submitting the volume query is performed based on the sorted plurality of tracts.

14. The one or more computer-readable storage media of claim 9 , wherein the representation of the control/volume curve includes a control signal value and volume information for each control signal segment of the plurality of control signal segments.

15. The one or more computer-readable storage media of claim 14 , wherein the volume information includes a high volume estimate and a low volume estimate for at least one control segment.

16. A system, comprising:

one or more processors; and

memory, coupled with the one or more processors, having instructions stored thereon, which, when executed by the one or more processors cause the one or more processors to:

receive, from a control system, a request for control/volume relationship information of a target event for a tactic group;

automatically generate, in response to receipt of the request, a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters, wherein generating the representation of the control/volume curve comprises:

iteratively or recursively partitioning control segments into a plurality of control sub-segments until termination criteria defined in relation to the one or more configuration parameters is achieved; and

transmit the representation of the control/volume curve to the control system to enable the control system to be initialized.

17. The system of claim 16 , wherein the one or more configuration parameters include a minimum difference in volume that is desired within a first control signal segment.

18. The system of claim 16 , wherein the one or more configuration parameters include one or more of:

a minimum change in control signal across a first control signal segment; or

a maximum relative difference in volume that is desired within a second control signal segment.

19. The system of claim 16 , wherein the tactic group comprises a plurality of tracts, and wherein to partition control segments into a plurality of control sub-segments the instructions further cause the one or more processors to:

identify a volume range for a selected control sub-segment based on a low volume estimate of an immediately preceding control sub-segment and a high volume estimate of an immediately succeeding control sub-segment;

determine that the volume range exceeds a desired level of accuracy; and

in response to the determination, successively submit a volume query for individual tracts of the plurality of tracts until the desired level of accuracy is achieved.

20. The system of claim 19 , wherein the instructions further cause the one or more processors to:

calculate a difference in volume for each tract based on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and

sort the plurality of tracts based on a magnitude of the difference in volume of each tract, wherein the submitting the volume query is performed based on the sorted plurality of tracts.