REAL-TIME ALERTING SYSTEM

1 . A computer system, comprising:

a processor;

a memory device storing an instruction set executable by the processor to configure the computer system to perform operations comprising:

linking external data to at least a portion of social network data from a social network service;

determining the external data and the portion of social network data satisfy a sales lead criterion;

identifying an organization account in the social network service identified by at least one of the external data and the social network data; and

providing a sales lead notification to a target member account based on a selection by the target member account to follow the organization account in the social network service.

2 . The computer system of claim 1 , wherein linking external data to at least a portion of social network data from a social network service comprises:

receiving customer relationship management (CRM) data from a CRM platform external to the social network service;

identifying an identity attribute in the CRM data that corresponds to an identity attribute of a member account in the social network service; and

generating sales lead data based on a combination of the CRM data and social network data associated with the member account.

3 . The computer system of claim 2 , wherein determining the external data and the portion of social network data satisfy the sales lead criterion comprises:

identifying an employment role change event in the sales lead data based on a difference in a job title attribute in the CRM data and a job title attribute in social network profile data of the member account.

4 . The computer system of claim 2 , wherein determining the external data and the portion of social network data satisfy the sales lead criterion comprises:

identifying an employer change event in the sales lead data based on a difference in an employer attribute in the CRM data and an employer attribute in social network profile data of the member account.

5 . The computer system of claim 4 , wherein identifying an organization account in the social network service identified by at leak one of the external data and the social network data comprises:

determining the employer attribute in the CRM data identifies the organization account.

6 . The computer system of claim 2 , wherein identifying an identity attribute in the CRM data that corresponds to an identity attribute of a member account in the social network service comprises:

identifying a first senior level job title attribute in CRM data the corresponds to an identity attribute of a first member account in the social network service; and

identifying a second senior level job title in CRM data corresponds to an identity attribute of a second member account in the social network service.

7 . The computer system of claim 6 , wherein determining the external data and the portion of social network data satisfy the sales lead criterion comprises:

identifying a first difference in the sales lead data between a first identity associated with the first senior level title attribute in the CRM data and the identity attribute of the first member account;

identifying a second difference in the sales lead data between a second identity associated with the second senior level title attribute in the CRM data and the identity attribute of the second member account; and

identifying a senior leadership change event based on the first difference and the second difference.

8 . The computer system of claim of 1 , wherein providing a sales lead notification to a target member account based on a selection by the target member account to follow the organization account in the social network service comprises:

sending a social network message to the target member account; and

initiating display of an alert of in a social network content feed page of the target member account.

9 . A non-transitory computer-readable medium storing executable instructions thereon, which, when executed by a processor, cause the processor to perform operations including:

linking external data to at least a portion of social network data from a social network service;

determining the external data and the portion of social network data satisfy a sales lead criterion;

identifying an organization account in the social network service identified by at least one of the external data and the social network data; and

providing a sales lead notification to a target member account based on a selection by the target member account to follow the organization account in the social network service.

10 . The non-transitory computer-readable medium of claim 9 , wherein linking external data to at least a portion of social network data from a social network service comprises:

receiving customer relationship management (OM) data from a CRM platform external to the social network service;

identifying an identity attribute in the CRM data that corresponds to an identity attribute of a member account in the social network service; and

generating sales lead data based on a combination of the CRM data and social network data associated with the member account.

11 . The non-transitory computer-readable medium of claim 10 , wherein determining the external data and the portion of social network data satisfy a sales lead criterion comprises:

identifying an employment role change event in the sales lead data based on a difference in a job title attribute in the CRM data and a job title attribute in social network profile data of the member account.

12 . The non-transitory computer-readable medium of claim 10 , wherein determining the external data and the portion of social network data satisfy a sales lead criterion comprises:

identifying an employer change event in the sales lead data based on a difference in an employer attribute in the CRM data and an employer attribute in social network profile data of the member account.

13 . The non-transitory computer-readable medium of claim 12 , wherein identifying an organization account in the social network service identified by at least one of the external data and the social network data comprises:

determining the employer attribute in the CRM data identifies the organization account.

14 . The non-transitory computer-readable medium of claim 10 , wherein identifying an identity attribute in the CRM data that corresponds to an identity attribute of a member account in the social network service comprises:

identifying a first senior level job title attribute in CRM data the corresponds to an identity attribute of a first member account n the social network service; and

identifying a second senior level job title in CRM data the corresponds to an identity attribute of a second member account in the social network service.

15 . The non-transitory computer-readable medium of claim 14 , wherein determining the external data and the portion of social network data satisfy a sales lead criterion comprises:

identifying a first difference in the sales lead data between a first identity associated with the first senior level title attribute in the CRM data and the identity attribute of the first member account;

identifying a second difference in the sales lead data between a second identity associated with the second senior level title attribute in the CRM data and the identity attribute of the second member account; and

identifying an senior leadership change event based on the first difference and the second difference.

16 . The non-transitory computer-readable medium of claim of 9 , wherein providing a sales lead notification to a target member account based on a selection by the target member account to follow the organization account in the social network service comprises:

17 . A computer-implemented method, comprising:

linking external data to at least a portion of social network data from a social network service;

determining, via at least one processor, the external data and the portion of social network data satisfy a sales lead criterion;

identifying an organization account in the social network service identified by at least one of the external data and the social network data; and

providing a sales lead notification to a target member account based on a selection by the target member account to follow the organization account in the social network service.

18 . The computer-implemented method of claim 17 , wherein linking external data to at least a portion of social network data from a social network service comprises:

receiving customer relationship management (CRM) data from a CRM platform external to the social network service;

identifying an identity attribute in the CRM data that corresponds to an identity attribute of a member account in the social network service; and

generating sales lead data based on a combination of the CRM data and social network data associated with the member account.

19 . The computer-implemented method of claim 18 , wherein determining the external data and the portion of social network data satisfy a sales lead criterion comprises:

identifying an employment role change event in the sales lead data based on a difference in a job title attribute in the CRM data and a job title attribute in social network profile data of the member account.

20 . The computer-implemented method of claim 18 , wherein determining the external data and the portion of social network data satisfy a sales lead criterion comprises:

identifying an employer change event in the sales lead data based on a difference in an employer attribute in the CRM data and an employer attribute in social network profile data of the member account.