Obtaining attribution information for representations

1. A computing system, comprising:

one or more processors; and

a memory coupled to the one or more processors and storing program instructions that when executed by the one or more processors cause the one or more processors to at least:

identify a first representation that includes an object and that is presented on a presentation site;

identify a first representation identifier that is associated with the first representation and is included in a code of the presentation site;

obtain first attribution information related to the first representation based at least in part on the first representation identifier and determine that the first attribution information includes a first denial of use response for the first representation;

based at least in part on a determination that the first attribution information includes the first denial of use response for the first representation, obtain a second representation of the object from a rights holder of the first representation or a provider of the first representation, the first representation and the second representation being different;

obtain second attribution information related to the second representation;

determine that the second attribution information does not include a second denial of use response and based at least in part on a determination that the second attribution information does not include the second denial of use response for the second representation:

obtain supplemental information related to the object, wherein the supplemental information includes at least a price of the object or a buy button to enable purchase of the object; and

include the supplemental information and the second representation in an object identifier.

2. The computing system of claim 1 , wherein the second attribution information includes an identification of a second rights holder of the second representation or an identification of a second provider of the second representation.

3. The computing system of claim 1 , wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

further include the second attribution information in the object identifier, and

wherein the object identifier is created in response to an input by a user.

4. The computing system of claim 1 , wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

send for presentation, via a network, the second representation.

5. The computing system of claim 1 , wherein the supplemental information includes at least one of: information about the object, a price of the second representation, an availability of the second representation, an availability of the object, a geographic location associated with the second representation, or an advertisement.

6. The computing system of claim 1 , wherein the supplemental information is automatically updated from an external source via a network.

7. The computing system of claim 1 , wherein the one or more processors is further caused to:

verify that the second attribution information was obtained from at least one of a second provider of the alternate representation or a second rights holder of the alternate representation.

8. A computer-implemented method, comprising:

under control of one or more computing systems configured with executable instructions,

receiving, from a user device associated with a user, a request to create an object identifier;

in response to receiving the request:

identifying a first representation that includes an object and that is presented on a presentation site;

obtaining first attribution information related to the first representation;

determining that the first attribution information includes a first denial of use response for the first representation;

based at least in part on a determination that the first attribution information includes the first denial of use response for the first representation, obtaining a second representation of the object from a rights holder of the first representation or a provider of the first representation, the first representation and the second representation being different;

obtaining second attribution information related to the second representation;

determining that the second attribution information does not include a second denial of use response; and

in response to determining that the second attribution information does not include the second denial of use response:

obtaining supplemental information related to the object, wherein the supplemental information includes at least a location of the user that requested to create the object identifier; and

generating the object identifier such that the object identifier includes at least the supplemental information and the second representation.

9. The computer-implemented method of claim 8 , wherein the supplemental information is automatically updated from an external source via a network.

10. The computer-implemented method of claim 8 , further comprising:

identifying a representation identifier from a code of the presentation site;

identifying a second provider of the second representation based at least in part on the representation identifier; and

wherein the second attribution information is obtained from the second provider.

11. The computer-implemented method of claim 8 , further comprising:

identifying that the second representation is inline linked from a second provider of the second representation; and

wherein the second attribution information is obtained from the second provider.

12. The computer-implemented method of claim 8 , further comprising:

further including the second attribution information in the object identifier, wherein the object identifier is created in response to an input by a user.

13. The computer-implemented method of claim 8 , wherein the second attribution information includes at least one of an identification of a second rights holder of the second representation or an identification of a second provider of the second representation.

14. The computer-implemented method of claim 8 , further comprising:

sending the second representation for presentation to a user.

15. The computer-implemented method of claim 8 , wherein the supplemental information includes at least one of: information about the object, a price of the second representation, an availability of the second representation, an availability of the object, a geographic location associated with the second representation, or an advertisement.

16. The computer-implemented method of claim 8 , wherein a source of the presentation site and a source of the second representation are different, and wherein the source of the presentation site and the source of the second representation are not a user that created the object identifier.

17. The computer-implemented method of claim 8 , further comprising:

determining that the second representation is inline linked from a second provider prior to providing a representation identifier to the second provider, wherein the presentation site is not the second provider, and wherein the second attribution information is obtained from the second provider via a network.

18. A non-transitory computer-readable storage medium storing instructions for creating an object identifier from an alternate representation that is presented on a presentation site, the instructions when executed by one or more processors cause the one or more processors to at least:

request attribution information related to a representation from a source that is different from the presentation site;

obtain from the source, via a network, the attribution information related to the representation;

determine that the attribution information includes a first denial of use response for the representation;

based at least in part on a determination that the attribution information includes the first denial of use response for the representation, obtain the alternate representation of the object from a rights holder of the representation or a provider of the representation, the representation and the alternate representation being different;

obtain second attribution information related to the alternate representation;

determine that the second attribution information does not include a second denial of use response; and

in response to a determination that the second attribution information does not include the second denial of use response for the alternate representation:

obtain supplemental information related to an object that is represented in the alternate representation, wherein the supplemental information includes at least a price of the object or a buy button to enable purchase of the object;

create an object identifier in response to receiving an input by a user; and

include the alternate representation, at least a portion of the second attribution information, and the supplemental information in the object identifier.

19. The non-transitory computer-readable storage medium of claim 18 , wherein the supplemental information includes at least one of: information about the object, a price of the alternate representation, an availability of the alternate representation, an availability of the object, a geographic location associated with the alternate representation, or an advertisement.

20. The non-transitory computer-readable storage medium of claim 19 , wherein the supplemental information is automatically updated from an external source via a network.

21. The computer-implemented method of claim 8 , further comprising:

receiving, from a second user device associated with a second user, a request to view the object identifier;

determining information corresponding to the second user; and

updating at least a portion of the supplemental information based at least in part on the information about the second user.

22. The computer-implemented method of claim 21 , wherein:

the information corresponding to the second user includes at least a second location of the second user; and

at least a portion of the supplemental information is updated based at least in part on the second location.