Method and system for displaying targeted multimedia items to a ridesharing group

1. A method of displaying targeted multimedia items to a ridesharing group, the method comprising:

transmitting, by one or more transceivers in a first computing device, a plurality of multimedia items to a second computing device installed in a vehicle, wherein at least a transmitted multimedia item of the plurality of multimedia items is associated with a unique product and/or service code, wherein the plurality of multimedia items are displayed by the second computing device to a plurality of users traveling in the vehicle;

receiving, by the one or more transceivers in the first computing device, at least one feedback provided by the plurality of users on each of the transmitted plurality of multimedia items, wherein the at least one feedback corresponds to a utilization of the unique product and/or service code, and a combined assessment provided by the plurality of users in real-time for each of the plurality of multimedia items;

determining, by one or more processors in the first computing device, an effectiveness score for each of the transmitted plurality of multimedia items based on the corresponding at least one feedback provided by the plurality of users;

selecting, by the one or more processors in the first computing device, a plurality of targeted multimedia items from the plurality of multimedia items in real-time based on the determined effectiveness score and a pre-specified constraint; and

transmitting, by the one or more transceivers in the first computing device, the selected plurality of targeted multimedia items in a prioritized order to the second computing device, wherein the transmitted plurality of targeted multimedia items is displayed by the second computing device to the plurality of users traveling in the vehicle.

2. The method of claim 1 , further comprising extracting, by the one or more processors in the first computing device, a plurality of features of the plurality of users from corresponding user profiles and historical data associated with the plurality of users.

3. The method of claim 2 , wherein the plurality of features comprises information pertaining to one or more preferences and demographic details of the plurality of users.

4. The method of claim 2 , further comprising selecting, by the one or more processors in the first computing device, the plurality of multimedia items from another plurality of multimedia items based on the plurality of features associated with the plurality of users and/or a feedback history of the plurality of users, wherein the feedback history comprises previous feedback, on previously displayed multimedia items, provided by the plurality of users.

5. The method of claim 4 , further comprising updating, by the one or more processors in the first computing device, the feedback history based on the at least one feedback on each of the transmitted plurality of multimedia items provided by the plurality of users.

6. The method of claim 1 , wherein the plurality of multimedia items are associated with a plurality of products and/or services.

7. The method of claim 1 , wherein the prioritization of the plurality of targeted multimedia items is based on the effectiveness score of each of the plurality of targeted multimedia items and/or a temporal reputation score associated with each of the plurality of targeted multimedia items.

8. The method of claim 1 , wherein the selected plurality of targeted multimedia items is transmitted in the prioritized order to maximize benefits associated with the plurality of targeted multimedia items.

9. The method of claim 1 , wherein the selection of the plurality of targeted multimedia items is based on one or more explore-exploit techniques and/or one or more similarity measuring techniques.

10. The method of claim 1 , further comprising updating, by the one or more processors in the first computing device, the selection of the plurality of targeted multimedia items based on the at least one feedback for each of the plurality of targeted multimedia items and a feedback history of the plurality of users.

11. A system of displaying targeted multimedia items to a ridesharing group, the system comprises:

one or more processors in a first computing device configured to:

transmit a plurality of multimedia items, by utilizing one or more transceivers in the first computing device, to a second computing device installed in a vehicle, wherein at least a transmitted multimedia item of the plurality of multimedia items is associated with a unique product and/or service code, wherein the plurality of multimedia items are displayed by the second computing device to a plurality of users traveling in the vehicle;

receive at least one feedback, by utilizing the one or more transceivers in the first computing device, provided by the plurality of users for each of the transmitted plurality of multimedia items, wherein the at least one feedback corresponds to a utilization of the unique product and/or service code, and a combined assessment provided by the plurality of users in real-time for each of the plurality of multimedia items;

determine an effectiveness score for each of the transmitted plurality of multimedia items based on the corresponding at least one feedback provided by the plurality of users;

select a plurality of targeted multimedia items from the plurality of multimedia items in real-time based on the determined effectiveness score and a pre-specified constraint; and

transmit the selected plurality of targeted multimedia items in a prioritized order, by utilizing the one or more transceivers in the first computing device, to the second computing device, wherein the transmitted plurality of targeted multimedia items is displayed by the second computing device to the plurality of users traveling in the vehicle.

12. The system of claim 11 , wherein the one or more processors in the first computing device are further configured to extract a plurality of features of the plurality of users from corresponding user profiles and historical data associated with the plurality of users.

13. The system of claim 12 , wherein the plurality of features comprises information pertaining to one or more preferences and demographic details of the plurality of users.

14. The system of claim 12 , wherein the one or more processors in the first computing device are further configured to select the plurality of multimedia items from another plurality of multimedia items based on the plurality of features associated with the plurality of users and/or a feedback history of the plurality of users, wherein the feedback history comprises previous feedback, on previously displayed multimedia items, provided by the plurality of users.

15. The system of claim 14 , wherein the one or more processors in the first computing device are further configured to update the feedback history based on the at least one feedback on each of the transmitted plurality of multimedia items provided by the plurality of users.

16. The system of claim 11 , wherein the prioritization of the plurality of targeted multimedia items is based on the effectiveness score of each of the plurality of targeted multimedia items and/or a temporal reputation score associated with each of the plurality of targeted multimedia items.

17. The system of claim 11 , wherein the selected plurality of targeted multimedia items is transmitted in the prioritized order to maximize benefits associated with the plurality of targeted multimedia items.

18. The system of claim 11 , wherein the selection of the plurality of targeted multimedia items is based on one or more explore-exploit techniques and/or one or more similarity measuring techniques.

19. The system of claim 11 , wherein the one or more processors in the first computing device are further configured to update the selection of the plurality of targeted multimedia items based on the at least one feedback for each of the plurality of targeted multimedia items and a feedback history of the plurality of users.

20. A computer program product for use with a computer, the computer program product comprising a non-transitory computer readable medium, wherein the non-transitory computer readable medium stores a computer program code of data processing for displaying targeted multimedia items to a ridesharing group, wherein the computer program code is executable by one or more processors in a first computing device to:

transmit a plurality of multimedia items, by utilizing one or more transceivers in the first computing device, to a second computing device installed in a vehicle, wherein at least a transmitted multimedia item of the plurality of multimedia items is associated with a unique product and/or service code, wherein the plurality of multimedia items are displayed by the second computing device to a plurality of users traveling in the vehicle;

receive at least one feedback, by utilizing the one or more transceivers in the first computing device, provided by the plurality of users for each of the transmitted plurality of multimedia items, wherein the at least one feedback corresponds to a utilization of the unique product and/or service code, and a combined assessment provided by the plurality of users in real-time for each of the plurality of multimedia items;

determine an effectiveness score for each of the transmitted plurality of multimedia items based on the corresponding at least one feedback provided by the plurality of users;

select a plurality of targeted multimedia items from the plurality of multimedia items in real-time based on the determined effectiveness score and a pre-specified constraint; and

transmit the selected plurality of targeted multimedia items in a prioritized order, by utilizing the one or more transceivers in the first computing device, to the second computing device, wherein the transmitted plurality of targeted multimedia items is displayed by the second computing device to the plurality of users traveling in the vehicle.