Generating custom merchant content interfaces

1. A method comprising:

providing, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;

based on user interaction with the merchant user interface, generating, by at least one processor of a social networking system, a custom merchant content template, the custom merchant content template comprising one or more media content items specified by the merchant device and an unpopulated product display layout specified by the merchant device via the merchant interface;

receiving, by the social networking system, a product feed comprising product information corresponding to the merchant;

creating, by the at least one processor of the social networking system, a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;

providing a selectable element corresponding to the merchant for display on a client device of a user via a social networking application; and

upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, providing for display via the social networking application, the custom merchant content interface.

2. The method of claim 1 , wherein generating the custom merchant content template comprises:

receiving user input via the merchant device indicating one or more unpopulated elements for the unpopulated product display layout; and

generating the custom merchant content template to reflect the one or more unpopulated elements.

3. The method of claim 1 further comprising maintaining the custom merchant content template on the social networking system, wherein creating the custom merchant content interface comprises accessing the custom merchant content template on the social networking system.

4. The method of claim 1 , wherein generating the custom merchant content template comprises generating a plurality of custom merchant content templates corresponding to the merchant.

5. The method of claim 4 , further comprising selecting the custom merchant content template from the plurality of custom merchant content templates based on at least one of:

user characteristics, product sales via the social networking system, product clicks via the social networking system, time, or the product feed.

6. The method of claim 4 , further comprising creating a second custom merchant content interface from a second custom merchant content template from the plurality of custom merchant content templates and the product feed by populating a second unpopulated product display layout of the second custom merchant content template.

7. The method of claim 1 , wherein receiving the product feed comprises:

receiving, by the social networking system, a website corresponding to the merchant comprising one or more product advertisements; and

analyzing the web site and the one or more product advertisements to determine the product information.

8. The method of claim 1 , wherein creating the custom merchant content interface further comprises populating the unpopulated product display layout within the custom merchant content template with a media content item and a link to a second custom merchant content interface.

9. The method of claim 1 , further comprising:

receiving an update to the product feed comprising updated product information; and

creating, by the at least one processor of the social networking system, a second custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the updated product information from the update to the product feed.

10. A system comprising:

at least one processor; and

at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:

provide, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;

based on user interaction with the merchant user interface, generate, by a social networking system, a custom merchant content template, the custom merchant content template comprising one or more media content items specified by the merchant device and an unpopulated product display layout specified by the merchant device via the merchant user interface;

receive, by the social networking system, a product feed comprising product information corresponding to the merchant;

create, by the social networking system, a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;

provide a selectable element corresponding to the merchant for display on a client device of a user via a social networking application; and

upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, provide for display via the social networking application, the custom merchant content interface.

11. The system of claim 10 , wherein generating the custom merchant content template comprises:

receiving user input via the merchant computing device indicating one or more unpopulated elements for the unpopulated product display layout; and

generating the custom merchant content template to reflect the one or more unpopulated elements.

12. The system of claim 10 , wherein generating the custom merchant content template comprises generating a plurality of custom merchant content templates corresponding to the merchant.

13. The system of claim 12 , further comprising instructions that, when executed by the at least one processor, cause the system to select the custom merchant content template from the plurality of custom merchant content templates based on at least one of: user characteristics, product sales via the social networking system, product clicks via the social networking system, time, or the product feed.

14. The system of claim 10 , wherein creating the custom merchant content interface further comprises populating the unpopulated product display layout within the custom merchant content template with a media content item and a link to a second custom merchant content interface.

15. The system of claim 10 , further comprising instructions that, when executed by the at least one processor, cause the system to:

provide the selectable element corresponding to the merchant for display on a second client device of a second user; and

upon receiving a second indication of a second user interaction with the selectable element corresponding to the merchant, create a second custom merchant content interface based on user characteristics of the second user.

16. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:

provide, for display via a merchant device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;

based on user interaction with the merchant user interface, generate a custom merchant content template, by a social networking system, the custom merchant content template comprising one or more media content items specified by the merchant device and an unpopulated product display layout specified by the merchant device via the merchant user interface;

receive, by the social networking system, a product feed comprising product information corresponding to the merchant;

create, by the social networking system, a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;

provide a selectable element corresponding to the merchant for display on a client device of a user via a social networking application; and

upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, provide for display via the social networking application, the custom merchant content interface.

17. The non-transitory computer readable medium of claim 16 , wherein generating the custom merchant content template comprises:

receiving user input via the merchant device indicating one or more unpopulated elements for the unpopulated product display layout; and

generating the custom merchant content template to reflect the one or more unpopulated elements.

18. The non-transitory computer readable medium of claim 16 , wherein generating the custom merchant content template comprises generating a plurality of custom merchant content templates corresponding to the merchant.

19. The non-transitory computer readable medium of claim 18 , further comprising instructions that, when executed by the at least one processor, cause the computer system to select the custom merchant content template from the plurality of custom merchant content templates based on at least one of: user characteristics, product sales via the social networking system, product clicks via the social networking system, time, or the product feed.

20. The non-transitory computer readable medium of claim 16 , wherein creating the custom merchant content interface further comprises populating the unpopulated product display layout within the custom merchant content template with a media content item and a link to a second custom merchant content interface.