METHODS AND APPARATUS TO DE-DUPLICATE PARTIALLY-TAGGED MEDIA ENTITIES
Methods, apparatus, systems and articles of manufacture to de-duplicate partially-tagged entities are disclosed. An example method includes identifying a tagged audience for a first sub-entity, identifying a panel audience for the second sub-entity, determining a panel duplication between the first sub-entity and a second sub-entity, determining a duplicated audience based on the tagged audience, the panel audience, and the panel duplication, and determining a de-duplicated audience for the partially-tagged entity based on the duplicated audience and a total audience, the total audience including the tagged audience for the first sub-entity and the panel audience for the second sub-entity.
1 . A method to de-duplicate a partially-tagged entity, comprising:
identifying, by executing an instruction with a processor, a tagged audience for a first sub-entity;
identifying, by executing an instruction with the processor, a panel audience for a second sub-entity;
determining, by executing an instruction with the processor, a panel duplication between the first sub-entity and the second sub-entity;
determining, by executing an instruction with the processor, a duplicated audience based on the tagged audience, the panel audience, and the panel duplication; and
determining, by executing an instruction with the processor, a de-duplicated audience for the partially-tagged entity based on the duplicated audience and a total audience, the total audience including the tagged audience for the first sub-entity and the panel audience for the second sub-entity.
2 . The method as defined in claim 1 , further including determining at least one of impressions, audience, reach, frequency, unique audience, or duration for the first sub-entity based on tagged data.
3 . The method as defined in claim 1 , further including determining at least one of impressions, audience, reach, frequency, unique audience, or duration for the second sub-entity based on panelist data.
4 . The method as defined in claim 1 , wherein the de-duplicated audience for the partially-tagged entity is a first de-duplicated audience, further including determining a second de-duplicated audience based on the first de-duplicated audience and a third sub-entity.
5 . The method as defined in claim 1 , wherein the determining of the duplicated audience includes:
determining a duplication factor; and
multiplying the duplication factor by a universe estimate.
6 . The method as defined in claim 5 , wherein the panel audience for the second sub-entity is a first panel audience, and the determining of the duplication factor includes:
determining a non-panel universe based on the first panel audience and the universe estimate;
determining a first de-duplicated panel audience based on the panel duplication and the first panel audience for the second sub-entity;
determining a second de-duplicated panel audience based on the panel duplication and a second panel audience for the first sub-entity; and
determining a multiplier based on the non-panel universe, the first de-duplicated panel audience, and the second de-duplicated panel audience.
7 . The method as defined in claim 6 , wherein the determining of the duplication factor further includes multiplying a reach of the first sub-entity by a reach of the second sub-entity and the multiplier, the reach of the first sub-entity based on the tagged audience and the universe estimate, and the reach of the second sub-entity based on the panel audience and the universe estimate.
8 . An apparatus to de-duplicate a partially-tagged entity, comprising:
an audience manager to:
identify a tagged audience for a first sub-entity; and
identify a panel audience for a second sub-entity; and
a de-duplicator to determine a panel duplication between the first sub-entity and the second sub-entity; and
an audience manager to:
determine a duplicated audience based on the tagged audience, the panel audience, and the panel duplication; and
determine a de-duplicated audience for the partially-tagged entity based on the duplicated audience and a total audience, the total audience including the tagged audience for the first sub-entity and the panel audience for the second sub-entity.
9 . The apparatus as defined in claim 8 , further including a metrics calculator to determine at least one of impressions, audience, reach, frequency, unique audience, or duration for the first sub-entity based on tagged data.
10 . The apparatus as defined in claim 8 , further including a metrics calculator to determine at least one of impressions, audience, reach, frequency, unique audience, or duration for the second sub-entity based on panelist data.
11 . The apparatus as defined in claim 8 , wherein the de-duplicated audience for the partially-tagged entity is a first de-duplicated audience, and the audience manager is to determine a second de-duplicated audience based on the first de-duplicated audience and a third sub-entity.
12 . The apparatus as defined in claim 8 , wherein the de-duplicator is to:
determine a duplication factor; and
multiply the duplication factor by a universe estimate.
13 . The apparatus as defined in claim 12 , wherein the panel audience for the second sub-entity is a first panel audience, and the de-duplicator is to:
determine a non-panel universe based on the first panel audience and the universe estimate;
determine a first de-duplicated panel audience based on the panel duplication and the first panel audience for the second sub-entity;
determine a second de-duplicated panel audience based on the panel duplication and a second panel audience for the first sub-entity; and
determine a multiplier based on the non-panel universe, the first de-duplicated panel audience, and the second de-duplicated panel audience.
14 . The apparatus as defined in claim 13 , wherein the de-duplicator is to multiply a reach of the first sub-entity by a reach of the second sub-entity and the multiplier, the reach of the first sub-entity is based on the tagged audience and the universe estimate, and the reach of the second sub-entity is based on the panel audience and the universe estimate.
15 . A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
identify a tagged audience for a first sub-entity;
identify a panel audience for a second sub-entity;
determine a panel duplication between the first sub-entity and the second sub-entity;
determine a duplicated audience based on the tagged audience, the panel audience, and the panel duplication; and
determine a de-duplicated audience for a partially-tagged entity based on the duplicated audience and a total audience, the total audience including the tagged audience for the first sub-entity and the panel audience for the second sub-entity.
16 . The storage medium as defined in claim 15 , further including instructions that, when executed, cause the machine to determine at least one of impressions, audience, reach, frequency, unique audience, or duration for the first sub-entity based on tagged data.
17 . The storage medium as defined in claim 15 , further including instructions that, when executed, cause the machine to determine at least one of impressions, audience, reach, frequency, unique audience, or duration for the second sub-entity based on panelist data.
18 . The storage medium as defined in claim 15 , further including instructions that, when executed, cause the machine to:
determine a duplication factor; and
multiply the duplication factor by a universe estimate.
19 . The storage medium as defined in claim 18 , wherein the panel audience for the second sub-entity is a first panel audience, further including instructions that, when executed, cause the machine to:
determine a non-panel universe based on the first panel audience and the universe estimate;
determine a first de-duplicated panel audience based on the panel duplication and the first panel audience for the second sub-entity;
determine a second de-duplicated panel audience based on the panel duplication and a second panel audience for the first sub-entity; and
determine a multiplier based on the non-panel universe, the first de-duplicated panel audience, and the second de-duplicated panel audience.
20 . The storage medium as defined in claim 19 , further including instructions that, when executed, cause the machine to multiply a reach of the first sub-entity by a reach of the second sub-entity and the multiplier, the reach of the first sub-entity based on the tagged audience and the universe estimate, and the reach of the second sub-entity based on the panel audience and the universe estimate.