Technology for message delivery to subscribers in a network

1. A method for message delivery in a communication network, the method comprising:

monitoring message processing, including processing of a first message by subscribers of a network application that provides messaging services via the communication network, where the first message is addressed to a plurality of subscribers including a first subscriber;

determining a first activity level for processing of the first message by the plurality of subscribers;

determining membership of the first subscriber in at least one predefined group of a social networking application;

comparing the determined first activity level to a first threshold activity level and, in response to the first activity level exceeding the first threshold activity level, determining a second activity level for processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group; and

sending via the communication network, responsive to the determined second activity level exceeding a second threshold activity level and responsive to the first subscriber having not processed the first message, a notification to the first subscriber about the first message.

2. The method of claim 1 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

determining a number of subscribers who are members of the at least one predefined group and who processed the first message within a predefined time interval and a type of message processing performed by each of the subscribers who are members of the at least one predefined group and who processed the first message.

3. The method of claim 1 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

applying, for each subscriber who is a member of the at least one predefined group and who processed the first message within a predefined time interval, an activity value assigned to a type of message processing performed by the respective subscriber.

4. The method of claim 1 , where the determining membership of the first subscriber in the at least one predefined group of the social networking application is performed in response to the first activity level exceeding the first threshold activity level.

5. The method of claim 1 , wherein the network application is an email application, and the second activity level measures activity in the social networking application of the plurality of subscribers who are members of the at least one predefined group.

6. The method of claim 1 , wherein the monitoring of message processing includes monitoring types of message processing, the types of message processing including recommending the first message, commenting on the first message, and viewing the first message.

7. The method of claim 1 , the method further comprising:

monitoring message processing of at least a second message by the subscribers of the network application, where the second message is addressed to at least the first subscriber;

determining a first activity level for processing of the second message;

comparing the determined first activity level for the processing of the second message to the first threshold activity level and, in response to the first activity level for the processing of the second message exceeding the first threshold activity level, determining a second activity level for processing of the second message;

sending via the communication network, responsive to the determined second activity level for processing of the second message exceeding the second threshold activity level and responsive to the first subscriber having not processed the second message, a notification to the first subscriber about the second message; and

presenting, to the first subscriber, the notifications about the respective messages in order of respective second activity levels determined for the respective messages.

8. A system for message delivery in a communication network, the system comprising:

a processor; and

a computer readable storage medium connected to the processor, wherein the computer readable storage medium has instructions stored thereon for controlling the processor to perform operations comprising:

monitoring message processing, including processing of a first message by subscribers of a network application that provides messaging services via the communication network, where the first message is addressed to a plurality of subscribers including a first subscriber;

determining a first activity level for processing of the first message by the plurality of subscribers;

determining membership of the first subscriber in at least one predefined group of a social networking application;

comparing the determined first activity level to a first threshold activity level and, in response to the first activity level exceeding the first threshold activity level, determining a second activity level for processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group; and

sending via the communication network, responsive to the determined second activity level exceeding a second threshold activity level and responsive to the first subscriber having not processed the first message, a notification to the first subscriber about the first message.

9. The system of claim 8 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

determining a number of subscribers who are members of the at least one predefined group and who processed the first message within a predefined time interval and a type of message processing performed by each of the subscribers who are members of the at least one predefined group and who processed the first message.

10. The system of claim 8 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

applying, for each subscriber who is a member of the at least one predefined group and who processed the first message within a predefined time interval, an activity value assigned to a type of message processing performed by the respective subscriber.

11. The system of claim 8 , where the determining membership of the first subscriber in the at least one predefined group of the social networking application is performed in response to the first activity level exceeding the first threshold activity level.

12. The system of claim 8 , wherein the network application is an email application, and the second activity level measures activity in the social networking application of the plurality of subscribers who are members of the at least one predefined group.

13. The system of claim 8 , wherein the monitoring of message processing includes monitoring types of message processing, the types of message processing including recommending the first message, commenting on the first message, and viewing the first message.

14. The system of claim 8 , the instructions controlling the processor to perform operations further comprising:

monitoring message processing of at least a second message by the subscribers of the network application, where the second message is addressed to at least the first subscriber;

determining a first activity level for processing of the second message;

comparing the determined first activity level for the processing of the second message to the first threshold activity level and, in response to the first activity level for the processing of the second message exceeding the first threshold activity level, determining a second activity level for processing of the second message;

sending via the communication network, responsive to the determined second activity level for processing of the second message exceeding the second threshold activity level and responsive to the first subscriber having not processed the second message, a notification to the first subscriber about the second message; and

presenting, to the first subscriber, the notifications about the respective messages in order of respective second activity levels determined for the respective messages.

15. A computer program product for curating a message, including a computer readable storage medium having instructions stored thereon for execution by a computer system, wherein the instructions, when executed by the computer system, cause the computer system to implement a method comprising:

monitoring message processing, including processing of a first message by subscribers of a network application that provides messaging services via the communication network, where the first message is addressed to a plurality of subscribers including a first subscriber;

determining a first activity level for processing of the first message by the plurality of subscribers;

determining membership of the first subscriber in at least one predefined group of a social networking application;

comparing the determined first activity level to a first threshold activity level and, in response to the first activity level exceeding the first threshold activity level, determining a second activity level for processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group; and

sending via the communication network, responsive to the determined second activity level exceeding a second threshold activity level and responsive to the first subscriber having not processed the first message, a notification to the first subscriber about the first message.

16. The computer program product of claim 15 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

determining a number of subscribers who are members of the at least one predefined group and who processed the first message within a predefined time interval and a type of message processing performed by each of the subscribers who are members of the at least one predefined group and who processed the first message.

17. The computer program product of claim 15 , wherein the determining the second activity level for the processing of the first message by only those of the plurality of subscribers who are members of the at least one predefined group comprises:

applying, for each subscriber who is a member of the at least one predefined group and who processed the first message within a predefined time interval, an activity value assigned to a type of message processing performed by the respective subscriber.

18. The computer program product of claim 16 , where the determining membership of the first subscriber in the at least one predefined group of the social networking application is performed in response to the first activity level exceeding the first threshold activity level.

19. The computer program product of claim 15 , wherein the monitoring of message processing includes monitoring types of message processing, the types of message processing including recommending the first message, commenting on the first message, and viewing the first message.

20. The computer program product of claim 15 , the method implemented by the instructions further comprising:

monitoring message processing of at least a second message by the subscribers of the network application, where the second message is addressed to at least the first subscriber;

determining a first activity level for processing of the second message;

comparing the determined first activity level for the processing of the second message to the first threshold activity level and, in response to the first activity level for the processing of the second message exceeding the first threshold activity level, determining a second activity level for processing of the second message;

sending via the communication network, responsive to the determined second activity level for processing of the second message exceeding the second threshold activity level and responsive to the first subscriber having not processed the second message, a notification to the first subscriber about the second message; and

presenting, to the first subscriber, the notifications about the respective messages in order of respective second activity levels determined for the respective messages.