IP Library Granted Patent US 10,165,323
Granted Patent B2
US 10,165,323 · App. 15/242,305 · Granted Dec 25, 2018

Television advertisement monitoring system

Inventors: Timothy Lai (Fountain Valley, CA); Robert G. Arsenault (Redondo Beach, CA)
Assignee: THE DIRECTV GROUP, INC.
H04N21/442H04H60/375H04H60/58H04N21/23424H04N21/4316H04N21/4383H04N21/6193H04N21/6405H04N21/812H04N21/8126H04N21/8456
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 10,165,323
App. No.
15/242,305
Granted
Dec 25, 2018
Kind
B2
Abstract

The present invention discloses systems for monitoring advertisements. A system for monitoring advertisements in a broadcast television channel in accordance with the present invention comprises a sound level monitor for monitoring an audio level of a first broadcast television channel, a data tagger, coupled to the sound level monitor, for tagging a start and an end of an advertisement segment within the first broadcast television channel, and a receiver, wherein when the receiver is first tuned to the first broadcast channel and then tuned to a second broadcast channel, an on-screen display is displayed on a monitor displaying the second broadcast channel, the OSD being displayed when the end of the advertisement segment within the first broadcast channel occurs.

Claims (28)

1. A method of monitoring a first broadcast, comprising:

joining a multicast transmission having program guide information comprising information about the first broadcast on a first broadcast channel of a plurality of broadcast channels comprising registering a monitoring request with a server;

receiving the information about the first broadcast via the joined multicast transmission while receiving a second broadcast on a second broadcast channel of the plurality of broadcast channels comprising receiving the information about the first broadcast via the joined multicast transmission from the server; and

providing an on screen display (OSD) signal while receiving the second broadcast on the second broadcast channel according to the information about the first broadcast received on the joined multicast transmission;

wherein the first broadcast comprises an advertisement pod, and the OSD indicates an end of the advertisement pod.

2. The method of claim 1 , wherein:

the information comprises information designating the end of the advertisement pod;

the method further comprises determining if the first broadcast channel is a base broadcast channel;

receiving the information about the first broadcast via the joined multicast transmission while receiving a second broadcast on a second channel comprises:

monitoring for the information designating the end of the advertisement pod only if the first broadcast channel is a base broadcast channel.

3. The method of claim 2 , wherein the first broadcast channel is determined to be the base broadcast channel according to user selected input identifying the channel as the base broadcast channel.

4. The method of claim 2 , wherein the first broadcast channel is determined to be the base broadcast channel according to a time period in which the first broadcast channel is tuned before tuning the receiver from the first broadcast channel to the second broadcast channel.

5. The method of claim 4 , wherein the time period is user defined.

6. The method of claim 1 , wherein the information comprises information about the plurality of broadcast channels.

7. The method of claim 1 , wherein the information comprises information about only a subset of the plurality of broadcast channels.

8. The method of claim 1 , wherein the multicast transmission is a user datagram protocol (UDP) multicast transmission.

9. A receiver, comprising:

a tuner, for selectively receiving one of a plurality of broadcast channels, including a first broadcast channel transmitting a first broadcast and a second broadcast channel transmitting a second broadcast;

wherein the receiver joins a multicast transmission having program guide information comprising information about a first broadcast on the first broadcast channel of the plurality of broadcast channels by registering a monitoring request with a server, receives the information about the first broadcast via the joined multicast transmission while receiving a second broadcast on the second channel of the plurality of broadcast channels by receiving the information about the first broadcast via the joined multicast transmission from the server, and provides an on screen display (OSD) signal while receiving the second broadcast on the second channel of the plurality of broadcast channels according to the information about the first broadcast received on the joined multicast transmission and the first broadcast comprises an advertisement pod, and the OSD indicates an end of the advertisement pod.

10. The receiver of claim 9 , wherein:

the information comprises information designating the end of the advertisement pod;

the receiver further determines if the first broadcast channel is a base broadcast channel and monitors for the information designating the end of the advertisement pod only if the first broadcast channel is a base broadcast channel.

11. The receiver of claim 10 , wherein the first broadcast channel is determined to be the base broadcast channel according to user selected input identifying the channel as the base broadcast channel.

12. The receiver of claim 10 , wherein the first broadcast channel is determined to be the base broadcast channel according to a time period in which the first broadcast channel is tuned before tuning the receiver from the first broadcast channel to the second broadcast channel.

13. The receiver of claim 12 , wherein the time period is user defined.

14. The receiver of claim 9 , wherein the information comprises information about the plurality of broadcast channels.

15. The receiver of claim 9 , wherein the information comprises information about only a subset of the plurality of broadcast channels.

16. The receiver of claim 9 , wherein the multicast transmission is a user datagram protocol (UDP) multicast transmission.

Assignments (6)
SUCCESSION OF AGENCY IN PATENT SECURITY INTERESTS Recorded Oct 3, 2025
From: UBS AG, STAMFORD BRANCH (AS SUCCESSOR TO CREDIT SUISSE AG, CAYMAN ISLANDS BRANCH)
To: UBS AG, STAMFORD BRANCH
Reel/Frame 072994/0001 →
SECURITY AGREEMENT Recorded Jan 25, 2024
From: DIRECTV, LLC
To: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., AS COLLATERAL AGENT
Reel/Frame 066371/0690 →
SECURITY AGREEMENT Recorded Aug 5, 2021
From: DIRECTV, LLC
To: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A. AS COLLATERAL AGENT
Reel/Frame 058220/0531 →
SECURITY AGREEMENT Recorded Aug 3, 2021
From: DIRECTV, LLC
To: CREDIT SUISSE AG, CAYMAN ISLANDS BRANCH, AS COLLATERAL AGENT
Reel/Frame 057695/0084 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 29, 2021
From: THE DIRECTV GROUP, INC.
To: DIRECTV, LLC
Reel/Frame 057020/0134 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 19, 2016
From: LAI, TIMOTHY; ARSENAULT, ROBERT G.
To: THE DIRECTV GROUP, INC.
Reel/Frame 039490/0953 →
Continuity (4)
Continuation 14298584 · Jun 6, 2014
Continuation 13492656 · Jun 8, 2012
Continuation 12172126 · Jul 11, 2008
Related Publication 20160360291A1 · Dec 8, 2016