GRAPHICAL USER INTERFACE WITH DYNAMICALLY CHANGING PROXIMITY-BASED TILES

1 . A non-transitory computer-readable storage medium encoded with a set of instructions that, when executed, causes one or more processors in an electronic computing device to execute a computer-implemented method comprising the steps of:

receiving, from a location tracking device of the electronic computing device, location data indicative of a location of the electronic computing device;

displaying, on an electronic display device of the electronic computing device, a graphical user interface (GUI) featuring a plurality of locations of physical entities within a proximity of a current location of the electronic computing device;

displaying, on the electronic display device, a list of user-selectable graphical tiles ordered in a top-to-bottom order on the GUI from closest-to-furthest from the current location of the electronic computing device;

as the current location of the electronic computing device changes, dynamically changing the list in real time by reordering display of the user-selectable graphical tiles displayed on the electronic display device so that a closest one of the physical entities is displayed topmost in the top-to-bottom order, where each of the graphical tiles includes a name of the corresponding physical entity, a logo identifying the corresponding physical entity, and a distance of the corresponding physical entity from the electronic computing device;

receiving, over a wireless communications network, a points balance associated with a user of the electronic computing device and displaying the points balance on the graphical user interface;

configuring the electronic computing device to cause a window to be displayed on the electronic display device in response to one of at least two triggering events, a first of the triggering events including receiving, from an electronic input device of the electronic computing device, a selection of one of the user-selectable graphical tiles, and a second of the triggering events including a proximity trigger in response to determining that the electronic computing device is within a minimum threshold distance from one of the physical entities associated with the graphical tiles and automatically initiating display of the window, the window including predefined user-selectable values or an input field to receive a user-defined value in connection with an electronic transaction to be conducted at the selected physical entity corresponding to the physical entity associated with the selected user-selectable graphical tile or to the physical entity that triggered the proximity trigger;

in response to receiving a selection of one of the predefined user-selectable values or an input of the user-defined value, receiving from an external computer server an exchange value corresponding to a number of points from the points balance equal to the selected one of the predefined user-selectable values or the user-defined value;

submitting an authorization request to the external computer server to deduct the number of points corresponding to the exchange value from the points balance to produce an updated points balance;

responsive to receiving a confirmation of the authorization request from the external computer server, requesting an addition of the user-selected or user-defined value to a new or existing user account and displaying the updated points balance on the electronic display device; and

facilitating, in association with the electronic computing device, an electronic transaction with a computer terminal associated with the physical entity corresponding to the selected physical entity using at least some of the user-selected or user-defined value exchanged from the points balance.