Methods and apparatus to collect distributed user information for media impressions

1. A method, comprising:

obtaining, by executing an instruction with a processor, a third-party device identifier or a user identifier corresponding to a client device;

obtaining, by executing an instruction with a processor, an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities;

sending, by executing an instruction with a processor, the third-party device identifier or the user identifier, the opt-out flag, and a media identifier from a first server to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and

obtaining, by executing an instruction with a processor, an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media.

2. The method of claim 1 , wherein the client device is an over-the-top device or a smart television.

3. The method of claim 1 , wherein the third-party device identifier or the user identifier is at least one of an Ad-ID, an Identifier for Advertisers, a GOOGLE Advertising ID, or a ROKU ID.

4. The method of claim 1 , wherein the third-party tracking corresponding to the online activities is third-party tracking corresponding to activities at a webpage of an Internet media provider.

5. The method of claim 4 , wherein the media identifier corresponds to the media accessed via the webpage of the Internet media provider.

6. The method of claim 1 , further including obtaining a subscriber identifier corresponding to a registered user of an Internet media provider.

7. The method of claim 6 , further including determining the third-party device identifier or the user identifier based on the subscriber identifier.

8. An apparatus, comprising:

a processor to:

access a third-party device identifier or a user identifier corresponding to a client device; and

access an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities;

a server-to-server communicator to send the third-party device identifier or the user identifier, the opt-out flag, and a media identifier from a first server to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and

a communication interface to receive an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media.

9. The apparatus of claim 8 , wherein the client device is an over-the-top device or a smart television.

10. The apparatus of claim 8 , wherein the third-party device identifier or the user identifier is at least one of an Ad-ID, an Identifier for Advertisers, a GOOGLE Advertising ID, or a ROKU ID.

11. The apparatus of claim 8 , wherein the third-party tracking corresponding to the online activities is third-party tracking corresponding to activities at a webpage of an Internet media provider.

12. The apparatus of claim 11 , wherein the media identifier corresponds to the media accessed via the webpage of the Internet media provider.

13. The apparatus of claim 8 , wherein the processor is further to access a subscriber identifier corresponding to a registered user of an Internet media provider.

14. The apparatus of claim 13 , wherein the processor is further to determine the third-party device identifier or the user identifier based on the subscriber identifier.

15. A non-transitory computer readable medium comprising machine-readable instructions that, when executed, cause a first server to at least:

access a third-party device identifier or a user identifier corresponding to a client device;

access an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities;

send the third-party device identifier or the user identifier, the opt-out flag, and a media identifier to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and

receive an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media.

16. The non-transitory computer readable medium of claim 15 , wherein the client device is an over-the-top device or a smart television.

17. The non-transitory computer readable medium of claim 15 , wherein the third-party device identifier or the user identifier is at least one of an Ad-ID, an Identifier for Advertisers, a GOOGLE Advertising ID, or a ROKU ID.

18. The non-transitory computer readable medium of claim 15 , wherein the third-party tracking corresponding to the online activities is third-party tracking corresponding to activities at a webpage of an Internet media provider.

19. The non-transitory computer readable medium of claim 18 , wherein the media identifier corresponds to the media accessed via the webpage of the Internet media provider.

20. The non-transitory computer readable medium of claim 15 , wherein the instructions are to further cause the server to access a subscriber identifier corresponding to a registered user of an Internet media provider.

21. The non-transitory computer readable medium of claim 20 , wherein the instructions are further to cause the server to determine the third-party device identifier or the user identifier based on the subscriber identifier.