IP Library Granted Patent US 10,911,894
Granted Patent B2
US 10,911,894 · App. 15/255,077 · Granted Feb 2, 2021

Use of dynamic content generation parameters based on previous performance of those parameters

Inventors: Jorey Ramer (Cambridge, MA); Adam Soroca (Cambridge, MA); Dennis Doughty (Brookline, MA)
Assignee: Verizon Media Inc.
H04W4/024H04W4/029H04L67/20H04W4/18
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Quick Facts
Patent No.
US 10,911,894
App. No.
15/255,077
Granted
Feb 2, 2021
Kind
B2
Abstract

In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, dynamically creating a content based at least in part on an association of the navigation request and the indicator input, and presenting the dynamically created content to the mobile communication facility.

Claims (46)

1. A computer-implemented method, comprising:

receiving a navigation request, from a communication device of a user, related to a type of facility, wherein the navigation request comprises at least one of a search query, a domain name entry, a web browser action, a menu action, a folder selection, a transaction, or an advertisement conversion;

determining the type of facility based on the navigation request;

determining an event associated with a specific facility based on a determination that (i) the specific facility is of the type of facility related to the navigation request, (ii) a present geographical location of the communication device of the user is associated with the specific facility and (iii) a plurality of queries, received from a plurality of users, are related to the event;

generating a dynamic page based on the event and information of the specific facility; and

presenting the dynamic page to the communication device of the user in response to the navigation request from the communication device of the user related to the type of facility in association with the dynamic page providing increased relevancy to at least one of one or more objectives or one or more interests of the user.

2. The method of claim 1 , wherein the communication device is a mobile communication device.

3. The method of claim 2 , wherein the present geographical location is a present location of the mobile communication device.

4. The method of claim 1 , comprising:

generating the dynamic page to include a map associated with the specific facility.

5. The method of claim 1 , wherein the dynamic page is generated based on a prior query submitted by the user related to the specific facility.

6. The method of claim 1 , comprising:

generating the dynamic page to include a direction to the specific facility from the present geographical location of the communication device of the user.

7. The method of claim 1 , comprising:

generating the dynamic page to include content related to the specific facility.

8. The method of claim 1 , comprising:

generating the dynamic page to include content related to the event.

9. The method of claim 1 , comprising:

generating the dynamic page to include content related to a future event similar to the event.

10. The method of claim 1 , wherein the information of the specific facility comprises at least one of an image of a map depicting directions, text depicting directions, or an advertisement associated with at least one of one or more tickets, one or more clothes, one or more websites, parking, or one or more restaurants.

11. The method of claim 1 , wherein the type of facility is a stadium.

12. One or more non-transitory computer storage media comprising computer-implemented instructions that, when used by one or more computing devices, cause the one or more computing devices to:

receive a navigation request, from a communication device of a user, related to a type of facility, wherein the navigation request comprises at least one of a search query, a domain name entry, a web browser action, a menu action, a folder selection, a transaction, or an advertisement conversion;

determine the type of facility based on the navigation request;

determine an event associated with a specific facility based on a determination that (i) the specific facility is of the type of facility related to the navigation request, (ii) a present geographical location of the communication device of the user is associated with the specific facility and (iii) a plurality of queries, received from a plurality of users, are related to the event;

generate a dynamic page based on the event and information of the specific facility; and

present the dynamic page to the communication device of the user, the dynamic page associated with increased relevancy to at least one of one or more objectives or one or more interests of the user.

13. The one or more non-transitory computer storage media of claim 12 , wherein the communication device is a mobile communication device.

14. The one or more non-transitory computer storage media of claim 12 , wherein the instructions cause the one or more computing devices to:

generating the dynamic page to include a map associated with the specific facility.

15. The one or more non-transitory computer storage media of claim 12 , wherein the instructions cause the one or more computing devices to:

generate the dynamic page based on a prior query submitted by the user related to the specific facility.

16. The one or more non-transitory computer storage media of claim 12 , wherein the instructions cause the one or more computing devices to:

generate the dynamic page to include a direction to the specific facility.

17. The one or more non-transitory computer storage media of claim 12 , wherein the instructions cause the one or more computing devices to:

generate the dynamic page to include a website associated with the specific facility.

18. The one or more non-transitory computer storage media of claim 12 , wherein the instructions cause the one or more computing devices to:

generate the dynamic page to include content related to the event.

19. A system comprising:

a processor; and

memory comprising instructions that, when executed the processor, cause the processor to perform a method comprising:

receiving a navigation request, from a communication device of a user, related to a type of facility, wherein the navigation request comprises at least one of a search query, a domain name entry, a web browser action, a menu action, a folder selection, a transaction, or an advertisement conversion;

determining an event associated with a specific facility based on a determination that (i) the specific facility is of the type of facility related to the navigation request, (ii) a present geographical location of the communication device of the user is associated with the specific facility and (iii) a plurality of queries, received from a plurality of users, are related to the event;

generating a dynamic page based on subject matter of the event and information of the specific facility; and

presenting the dynamic page to the communication device of the user, the dynamic page associated with increased relevancy to at least one location of the user.

20. The system of claim 19 , wherein the communication device is a mobile communication device.

Assignments (8)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 21, 2024
From: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
To: LEMON INC.
Reel/Frame 069192/0515 →
NUNC PRO TUNC ASSIGNMENT Recorded May 10, 2022
From: YAHOO AD TECH LLC
To: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
Reel/Frame 059925/0354 →
CHANGE OF NAME Recorded Mar 22, 2022
From: VERIZON MEDIA INC.
To: YAHOO AD TECH LLC
Reel/Frame 059472/0001 →
CHANGE OF NAME Recorded Feb 13, 2020
From: OATH (AMERICAS) INC
To: VERIZON MEDIA INC.
Reel/Frame 051929/0086 →
MERGER Recorded Feb 13, 2020
From: MILLENNIAL MEDIA LLC
To: OATH (AMERICAS) INC.
Reel/Frame 051928/0851 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 28, 2016
From: RAMER, JOREY; SOROCA, ADAM; DOUGHTY, DENNIS
To: JUMPTAP, INC.
Reel/Frame 040171/0860 →
CHANGE OF NAME Recorded Sep 28, 2016
From: MILLENNIAL MEDIA, INC.
To: MILLENNIAL MEDIA LLC
Reel/Frame 040172/0207 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 28, 2016
From: JUMPTAP, INC.
To: MILLENNIAL MEDIA, INC.
Reel/Frame 040171/0915 →
Continuity (26)
Division 13031508 · Feb 21, 2011
Continuation 11929105 · Oct 30, 2007
Continuation In Part 11929096 · Oct 30, 2007
Continuation In Part 11929081 · Oct 30, 2007
Continuation In Part 11929059 · Oct 30, 2007
Continuation In Part 11929039 · Oct 30, 2007
Continuation In Part 11929016 · Oct 30, 2007
Continuation In Part 11928990 · Oct 30, 2007
Continuation In Part 11928960 · Oct 30, 2007
Continuation In Part 11928937 · Oct 30, 2007
Continuation In Part 11928909 · Oct 30, 2007
Continuation In Part 11928877 · Oct 30, 2007
Continuation In Part 11928847 · Oct 30, 2007
Continuation In Part 11928819 · Oct 30, 2007
Continuation In Part 11553746 · Oct 27, 2006
Continuation 11553713 · Oct 27, 2006
Continuation 11553659 · Oct 27, 2006
Continuation 11553569 · Oct 27, 2006
Continuation 11553626 · Oct 27, 2006
Continuation 11553598 · Oct 27, 2006
Continuation 11553587 · Oct 27, 2006
Continuation 11553581 · Oct 27, 2006
Continuation 11553578 · Oct 27, 2006
Provisional Application 60946132 · Jun 25, 2007
Provisional Application 60968188 · Aug 27, 2007
Related Publication 20160373891A1 · Dec 22, 2016
Cited By (4)
US 12,260,418 US 12,382,343 US 12,412,581 US 12,501,225