IP Library Granted Patent US 10,080,053
Granted Patent B2
US 10,080,053 · App. 15/265,352 · Granted Sep 18, 2018

Methods and apparatus to detect user attentiveness to handheld computing devices

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Quick Facts
Patent No.
US 10,080,053
App. No.
15/265,352
Granted
Sep 18, 2018
Kind
B2
Abstract

Methods and apparatus to detect user attentiveness to handheld computing devices are disclosed. An example handheld computing device includes a detector to detect at least one of an orientation change of the handheld computing device or a distance change between the handheld computing device and a user, and a comparator to determine user attentiveness to a presentation on the handheld computing device based on the at least one of the orientation change of the handheld computing device or the distance change between the handheld computing device and the user.

Claims (30)

1. A method, comprising:

based on data from at least one of an orientation sensor or a position sensor in a handheld computing device, determining, by executing an instruction with a processor, at least one of:

a first orientation change of the handheld computing device from a first starting orientation to a first ending orientation based on the data, the first starting orientation and the first ending orientation being angular orientations relative to a first reference orientation as determined by an orientation detector; or

a first position change of the handheld computing device from a first starting position to a first ending position based on the data, the first starting position and the first ending position being positions relative to a user; and

comparing, by executing an instruction with the processor, at least one of the first orientation change or the first position change to a plurality of spatial condition change combinations associated with respective likelihoods indicative of user attentiveness related to the handheld computing device to determine user attentiveness to a presentation on the handheld computing device, the plurality of spatial condition change combinations including a plurality of orientation changes from respective starting orientations to respective ending orientations and a plurality of position changes from respective starting positions to respective ending positions.

2. The method as defined in claim 1 , wherein the first starting position and the first ending position correspond to respective distances between the handheld computing device and the user.

3. The method as defined in claim 1 , wherein the first reference orientation is at least one of a horizontal orientation or a vertical orientation.

4. The method as defined in claim 1 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user paying attention to the presentation on the handheld computing device.

5. The method as defined in claim 1 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

6. The method as defined in claim 1 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user not paying attention to the presentation on the handheld computing device.

7. The method as defined in claim 1 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to not pay attention to the presentation on the handheld computing device.

8. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor to at least:

based on data from at least one of an orientation sensor or a position sensor in a handheld computing device, determine at least one of:

a first orientation change of the handheld computing device from a first starting orientation to a first ending orientation based on the data, the first starting orientation and the first ending orientation being angular orientations relative to a reference position orientation; or

a first position change of the handheld computing device from a first starting position to a first ending position based on the data, the first starting position and the first ending positions being distances between the handheld computing device and a user; and

compare at least one of the first orientation change or the first position change to a plurality of spatial condition change combinations associated with respective likelihoods indicative of user attentiveness related to the handheld computing device to determine user attentiveness to a presentation on the handheld computing device, the plurality of spatial condition change combinations including a plurality of orientation changes from respective starting orientations to respective ending orientations and a plurality of position changes from respective starting positions to respective ending positions.

9. The computer readable storage medium as defined in claim 8 , wherein the first starting orientation and the first ending orientation are at least one of a horizontal orientation or a vertical orientation.

10. The computer readable storage medium as defined in claim 8 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user paying attention to the presentation on the handheld computing device.

11. The computer readable storage medium as defined in claim 8 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

12. The computer readable storage medium as defined in claim 8 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user not paying attention to the presentation on the handheld computing device.

13. The computer readable storage medium as defined in claim 8 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to not pay attention to the presentation on the handheld computing device.

14. A handheld computing device, comprising:

a detector to detect at least one of a first orientation change of the handheld computing device or a first position change between the handheld computing device and a user based on data from at least one of an orientation sensor or a position sensor of the handheld computing device; and

a comparator to compare at least one of the first orientation change or the first position change to a plurality of spatial condition change combinations associated with respective likelihoods indicative of user attentiveness related to the handheld computing device to determine user attentiveness to a presentation on the handheld computing device, the plurality of spatial condition change combinations including a plurality of orientation changes from respective starting orientations to respective ending orientations and a plurality of position changes from respective starting positions to respective ending positions.

15. The apparatus as defined in claim 14 , wherein the first orientation change is a horizontal orientation change or a vertical orientation change relative to a reference orientation.

16. The apparatus as defined in claim 14 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user paying attention to the presentation on the handheld computing device.

17. The apparatus as defined in claim 14 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

18. The apparatus as defined in claim 14 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user not paying attention to the presentation on the handheld computing device.

19. The apparatus as defined in claim 14 , wherein the user attentiveness represents how likely the first orientation change, the first position change, or a combination of the first orientation change and the first position change corresponds to the user beginning to not pay attention to the presentation on the handheld computing device.

20. The apparatus as defined in claim 14 , wherein the detector is to detect the first orientation change and the first position change, and the comparator is to determine the user attentiveness based on the first orientation change and the first position change.

Assignments (8)
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
SECURITY INTEREST Recorded May 8, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: ARES CAPITAL CORPORATION
Reel/Frame 063574/0632 →
SECURITY INTEREST Recorded Apr 28, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: CITIBANK, N.A.
Reel/Frame 063561/0381 →
SECURITY AGREEMENT Recorded Jan 31, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 063560/0547 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 16, 2016
From: BESEHANIC, JAN
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 039765/0102 →