System and method for generating customizable encapsulated media files

1. A system for generating customized video from an encapsulated video file, said system comprised of:

builder module for creating an encapsulated media file containing at least one media unit and multiple parameters types data thereof, wherein the encapsulated media file includes video data and video customization data, said encapsulated media file being configured for de-capsulation thereof for playing content thereof by generating video frames based on objects parameter data, according to defined parameters data, defined customization rules of static object properties, wherein the builder module comprises:

preparation module configured to determine the at least one media unit for encapsulation, each media unit comprising a basic media content constructed from the video frames, wherein each frame is constructed of static layers and dynamic layers;

wherein for each of said determined media unit frames and layers, properties of each defined media object are defined for each video frame based on defined dynamic motion rules and defined customization rules;

organization module configured to determine media units to be played and order of playing based on customization rules based on customization parameters retrieved from a user profile; and

a decoder module and designated video player on a client device, which receive the encapsulated media file and play customized decoded video files based on the encapsulated video, wherein said decoder module applies all of the following steps:

determine media units to be played and order of playing based on customization rules, wherein said customization rules are applied or set according to said customization parameters such as environmental or contextual parameters, retrieved from a user's profile;

for each media unit, extract each media object's customization parameters;

extract each media unit's customization rules, applied or set according to the user profile, current context and environment data, wherein the customization rules comprise:

appearance customization rules that apply to parameters which have a visible effect on the customized video including inserting a specific username or image in a sequence of the customized video; and

selection customization rules that apply to parameters which determine the media units to be displayed in the determined order of playing media units;

update objects' properties for each frame based on dynamic and static customization rules;

generate layers of frames according to media object data, including updated properties for each frame based on extracted customization rules;

generate at least one video file from a sequence of generated frames;

wherein said preparation module, said organization module, and said builder module comprise one or more processors, operatively coupled to non-transitory computer readable storage devices, on which are stored modules of instruction code, wherein execution of said instruction code by said one or more processors implements said preparation module, said organization module, and said builder module.

2. The system of claim 1 wherein each customized video can be defined as static or dynamic.

3. The system of claim 1 wherein the encapsulation further includes defining extension functionalities.

4. The system of claim 1 wherein the encapsulation further includes defining shader parameters of 3D effects.

5. The system of claim 1 further comprising adding data of alternative or additional objects or adding external resources links to objects.

6. The system of claim 1 wherein a user is enabled to add data of alternative or additional objects.