IP Library Granted Patent US 10,796,233
Granted Patent B2
US 10,796,233 · App. 15/289,781 · Granted Oct 6, 2020

Systems and methods for suggesting content

Inventor: Ian Werris (San Francisco, CA)
Assignee: Facebook, Inc.
G06N5/04G06N20/00H04L67/306H04W4/80
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Quick Facts
Patent No.
US 10,796,233
App. No.
15/289,781
Granted
Oct 6, 2020
Kind
B2
Abstract

Systems, methods, and non-transitory computer-readable media can train a machine learning model to output respective scores for content items based at least in part on information describing a user, wherein a score for a content item measures a likelihood that the user will select the content item to be included in a social profile of the user. A determination is made that a first user of the social networking system is eligible for a content item suggestion. A first content item to be provided as a suggestion to the first user is determined based at least in part on the model. The first content item is provided as a suggestion to the first user for use in a social profile of the first user.

Claims (47)

1. A computer-implemented method comprising:

determining, by a social networking system, that a user of the social networking system is eligible for a cover photo suggestion;

providing, by the social networking system, a set of images associated with the user and one or more sets of words determined from content associated with the user along with each image as input to a machine learning model, wherein the content includes at least one of posts, comments, or groups of the user;

obtaining, by the social networking system, respective scores for the set of images as output of the machine learning model, wherein a score for a corresponding image measures a likelihood that the user selects the corresponding image as a cover photo in a social profile of the user; and

selecting, by the social networking system, among the set of images, an image having the highest score as a cover photo suggestion for use in a social profile of the user.

2. The computer-implemented method of claim 1 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further comprises:

determining, by the social networking system, that the user has not selected a cover photo for use in the social profile of the user.

3. The computer-implemented method of claim 1 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further comprises:

determining, by the social networking system, that the user has uploaded an image to the social networking system.

4. The computer-implemented method of claim 1 , further comprising:

generating, by the social networking system, a set of training examples to train the model, wherein each training example includes information describing a user and a corresponding set of features that describe a cover photo being used in a social profile of the user.

5. The computer-implemented method of claim 4 , wherein generating the set of training examples further comprises:

determining, by the social networking system, one or more sets of words that describe a user from content that was published by the user through the social networking system.

6. The computer-implemented method of claim 5 , wherein determining the one or more sets of words further comprises:

extracting, by the social networking system, at least one noun, verb, or concept from the content that was published by the user.

7. The computer-implemented method of claim 4 , wherein generating the set of training examples further comprises:

determining, by the social networking system, one or more sets of words that describe a user from images that are associated with the user in the social networking system.

8. The computer-implemented method of claim 1 , wherein the respective scores are adjusted based at least in part on a temporal degradation function.

9. The computer-implemented method of claim 1 , wherein the set of images includes images uploaded to the social networking system by the user.

10. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

determining that a user of the social networking system is eligible for a cover photo suggestion;

providing a set of images associated with the user and one or more sets of words determined from content associated with the user along with each image as input to a machine learning model, wherein the content includes at least one of posts, comments, or groups of the user;

obtaining respective scores for the set of images as output of the machine learning model, wherein a score for a corresponding image measures a likelihood that the user selects the corresponding image as a cover photo in a social profile of the user;

and selecting among the set of images, an image having the highest score as a cover photo suggestion for use in a social profile of the user.

11. The system of claim 10 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further causes the system to perform:

determining that the user has not selected a cover photo for use in the social profile of the user.

12. The system of claim 10 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further causes the system to perform:

determining that the user has uploaded an image to the social networking system.

13. The system of claim 10 , wherein the instructions further cause the system to perform:

generating a set of training examples to train the model, wherein each training example includes information describing a user and a corresponding set of features that describe a cover photo being used in a social profile of the user.

14. The system of claim 13 , wherein generating the set of training examples further causes the system to perform:

determining one or more sets of words that describe a user from content that was published by the user through the social networking system.

15. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

determining that a user of the social networking system is eligible for a cover photo suggestion;

providing a set of images associated with the user and one or more sets of words determined from content associated with the user along with each image as input to a machine learning model, wherein the content includes at least one of posts, comments, or groups of the user as input to a machine learning model;

obtaining respective scores for the set of images as output of the machine learning model, wherein a score for a corresponding image measures a likelihood that the user selects the corresponding image as a cover photo in a social profile of the user; and

selecting among the set of images, an image having the highest score as a cover photo suggestion for use in a social profile of the user.

16. The non-transitory computer-readable storage medium of claim 15 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further causes the computing system to perform:

determining that the user has not selected a cover photo for use in the social profile of the user.

17. The non-transitory computer-readable storage medium of claim 15 , wherein determining that the user of the social networking system is eligible for a cover photo suggestion further causes the computing system to perform:

determining that the user has uploaded an image to the social networking system.

18. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions further cause the computing system to perform:

generating a set of training examples to train the model, wherein each training example includes information describing a user and a corresponding set of features that describe a cover photo being used in a social profile of the user.

19. The non-transitory computer-readable storage medium of claim 15 , wherein generating the set of training examples further causes the computing system to perform:

determining one or more sets of words that describe a user from content that was published by the user through the social networking system.

Assignments (2)
CHANGE OF NAME Recorded Nov 24, 2021
From: FACEBOOK, INC.
To: META PLATFORMS, INC.
Reel/Frame 058250/0283 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 27, 2016
From: WERRIS, IAN
To: FACEBOOK, INC.
Reel/Frame 040155/0928 →
Continuity (1)
Related Publication 20180101774A1 · Apr 12, 2018
Cited By (2)
US 12,367,431 US 12,406,360