Systems and methods providing EN mass collection and centralized processing of physiological responses from viewers
Examples described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.
1. A system comprising:
a central processor;
a first headset to be worn by a first user, the first headset including:
a first sensor to gather first user data from the first user during exposure to media, the first user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
a first processor to analyze the first user data and remove first data corresponding to a time period during which the first user was not paying attention to the media to form first pre-processed data; and
a first transmitter to transmit the first pre-processed data to the central processor; and
a second headset to be worn by a second user, the second headset including:
a second sensor to gather second user data from the second user during exposure to the media, the second user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
a second processor to analyze the second user data to remove second data corresponding to a time period during which the second user was not paying attention to the media to form second pre-processed data; and
a second transmitter to transmit the second pre-processed data to the central processor;
the central processor to analyze the first pre-processed data and the second pre-processed data to assess the media.
2. The system of claim 1 , wherein the first processor is to adjust at least a portion of the first pre-processed data to replace the removed first data.
3. The system of claim 1 , wherein the central processor is to:
derive a first response of the first user to the media based on the analysis of the first pre-processed data;
derive a second response of the second user to the media based on the analysis of the second pre-processed data;
aggregate the first response and the second response to form aggregated response data; and
assess the media by calculating a rating score for the media based on the aggregated response data.
4. The system of claim 1 , wherein the first processor is to remove the first data if the time period during which the first user was not paying attention to the media exceeds a predetermined threshold time period.
5. The system of claim 1 , wherein the first processor is to identify the first data based on a pattern in the first user data associated with a motion performed by the first user relative to previously collected data for the motion.
6. The system of claim 1 , wherein the first processor is to further form the first pre-processed data by determining a response of the first user to the media based on the first user data with the first data removed from the first user data, the first transmitter to transmit the response to the central processor.
7. The system of claim 1 , wherein the first processor is to further:
perform a comparison of at least a portion of the first user data relative to a predetermined threshold associated with the at least one of the psychophysiological data or the physiological data indicative of at least one of sleep, motion, or talking; and
if the at least the portion of the first user data one of exceeds the predetermined threshold or is below the predetermined threshold, generate a user instruction for presentation to the first user via a display based on the comparison.
8. A method comprising:
analyzing, by executing an instruction with a first processor, first user data gathered by a first sensor of a first headset worn by a first user during exposure to media, the first headset including the first processor, the first user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
removing, by executing an instruction with the first processor, first data corresponding to a time period during which the first user was not paying attention to the media to form first pre-processed data;
transmitting, via a first transmitter associated with the first headset, the first pre-processed data to a central processor;
analyzing, by executing an instruction with a second processor, second user data gathered by a second sensor of a second headset worn by a second user during exposure to the media, the second headset including the second processor, the second user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
removing, by executing an instruction with the second processor, second data corresponding to a time period during which the second user was not paying attention to the media to form second pre-processed data;
transmitting, via a second transmitter associated with the second headset, the second pre-processed data to the central processor; and
generating, by executing an instruction with the central processor, a rating score for the media based on the first pre-processed data and the second pre-processed data; and
storing the rating score in a memory.
9. The method of claim 8 , further including adjusting, by executing an instruction with the first processor, at least a portion of the first pre-processed data to replace the removed first data.
10. The method of claim 8 , further including:
deriving, by executing an instruction with the central processor, a first response of the first user to the media based on the analysis of the first pre-processed data;
deriving, by executing an instruction with the central processor, a second response of the second user to the media based on the analysis of the second pre-processed data;
aggregating, by executing an instruction with the central processor, the first response and the second response to form aggregated response data; and
calculating, by executing an instruction with the central processor, the rating score for the media based on the aggregated response data.
11. The method of claim 8 , further including removing, by executing an instruction with the central processor, the first data if the time period during which the first user was not paying attention to the media exceeds a predetermined threshold time period.
12. The method of claim 8 , further including identifying, by executing an instruction with the first processor, the first data based on a pattern in the first user data associated with a motion performed by the first user relative to previously collected data for the motion.
13. The method of claim 8 , wherein the forming of the first pre- processed data further includes determining, by executing an instruction with the first processor, a response of the first user to the media based on the first user data with the first data removed from the first user data; and further including transmitting, via the first transmitter, the response to the central processor.
14. The method of claim 8 , further including:
performing a comparison of at least a portion of the first user data relative to a predetermined threshold associated with the at least one of the psychophysiological data or the physiological data indicative of at least one of sleep, motion, or talking; and
if the at least the portion of the first user data one of exceeds a predetermined threshold or is below the predetermined threshold, generating, by executing an instruction with the first processor, a user instruction for presentation to the first user via a display based on the comparison.
15. A system comprising:
a machine readable storage device or storage disk having a memory including machine executable instructions;
a first processor to execute the instructions to:
analyze first user data gathered by a first sensor of a first headset worn by a first user during exposure to media, the first headset including the first processor, the first user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
remove first data corresponding to a time period during which the first user was not paying attention to the media to form first pre-processed data; and
transmit the first pre-processed data to a third processor; and
a second processor to execute the instructions to:
analyze second user data gathered by a second sensor of a second headset worn by a second user during exposure to the media, the second headset including the second processor, the second user data including at least one of psychophysiological data or physiological data indicative of at least one of sleep, motion, or talking;
remove second data corresponding to a time period during which the second user was not paying attention to the media to form second pre-processed data; and
transmit the second pre-processed data to the third processor; and
the third processor to execute the instructions to analyze the first pre-processed data and the second pre-processed data to assess the media, the first processor, the second processor, and the third processor in communication with the memory.
16. The system of claim 15 , wherein the first processor is to execute the instructions to adjust the first pre-processed data to replace the removed first data.
17. The system of claim 15 , wherein the third processor is to execute the instructions to:
derive a first response of the first user to the media based on the analysis of the first pre-processed data;
derive a second response of the second user to the media based on the analysis of the second pre-processed data;
aggregate the first response and the second response to form aggregated response data; and
calculate a rating score for the media based on the aggregated response data.
18. The system of claim 15 , wherein the first processor is to remove the first data if the time period during which the first user was not paying attention to the media exceeds a predetermined threshold time period.
19. The system of claim 15 , wherein the first processor is to execute the instructions to identify the first data based on a pattern in the first user data associated with a motion performed by the first user relative to previously collected data for the motion.
20. The system of claim 15 , wherein the first processor is to execute the instructions to:
form the first pre-processed data by determining a response of the first user to the media based on the first user data with the first data removed from the first user data; and
transmit the response to the third processor.