IP Library Granted Patent US 9,935,926
Granted Patent B2
US 9,935,926 · App. 15/331,454 · Granted Apr 3, 2018

Methods and apparatus to identify media distributed via a network

Inventors: Robert P. Borland (Palm Harbor, FL); Jonathon Brett Rubin (Belleair, FL); Anthony B. Stringer (Oldsmar, FL); Adam Schenker (Tampa, FL); Shailendra Paranjape (Oldsmar, FL)
Assignee: The Nielsen Company (US), LLC
H04L63/0485H04L63/0457H04L63/0853H04L2463/103
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Quick Facts
Patent No.
US 9,935,926
App. No.
15/331,454
Granted
Apr 3, 2018
Kind
B2
Abstract

Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example method includes extracting first network packet parameters from a first network packet received at a media device when retrieving a first encrypted web page, storing the first network packet parameters in association with identifying information for the first encrypted web page, extracting second network packet parameters from a second network packet received at the media device from an unknown encrypted web page, when the extension does not collect identifying information for the unknown encrypted web page, comparing the second network packet parameters to the first network packet parameters, and identifying the unknown encrypted web page as the first encrypted web page when the comparison of the second network packet parameters to the first network packet parameters has a similarity above a threshold.

Claims (39)

1. A method for monitoring a media device, the method comprising:

extracting, by executing an instruction with a processor, first network packet parameters from a first network packet received at a media device when retrieving a first encrypted web page;

storing the first network packet parameters in association with identifying information for the first encrypted web page, the identifying information collected by an extension in a web browser at the media device;

extracting, by executing an instruction with the processor, second network packet parameters from a second network packet received at the media device from an unknown encrypted web page;

when the extension does not collect identifying information for the unknown encrypted web page, comparing, by executing an instruction with the processor, the second network packet parameters to the first network packet parameters; and

identifying, by executing an instruction with the processor, the unknown encrypted web page as the first encrypted web page when the comparison of the second network packet parameters to the first network packet parameters has a similarity above a threshold.

2. The method as defined in claim 1 , wherein the extension does not collect identifying information because the extension is inoperative.

3. The method as defined in claim 2 , further including detecting that the extension is inoperative.

4. The method as defined in claim 2 , wherein the extension is inoperative when the extension is unable to determine identifying information associated with the unknown encrypted web page.

5. The method as defined in claim 1 , wherein comparing the second network packet parameters to the first network packet parameters includes:

determining a set of similarities for the parameters in the second network packet parameters; and

determining the similarity as an average of the set of similarities.

6. The method as defined in claim 1 , wherein the network packet parameters include at least one of a duration, a source hostname, a destination hostname, and a size.

7. The method as defined in claim 1 , wherein the identifying information is a uniform resource locator.

8. An apparatus for monitoring a media device, the apparatus comprising:

a parameter extractor to extract first network packet parameters from a first network packet received at a media device when retrieving a first encrypted web page, store the first network packet parameters in association with identifying information for the first encrypted web page, the identifying information collected by an extension in a web browser at the media device, and extract second network packet parameters from a second network packet received at the media device from an unknown encrypted web page; and

an identifier to, when the extension does not collect identifying information for the unknown encrypted web page, compare the second network packet parameters to the first network packet parameters and identify the unknown encrypted web page as the first encrypted web page when the comparison of the second network packet parameters to the first network packet parameters has a similarity above a threshold.

9. The apparatus as defined in claim 8 , wherein the extension does not collect identifying information because the extension is inoperative.

10. The apparatus as defined in claim 9 , further including a browser extension data receiver to detect that the extension is inoperative.

11. The apparatus as defined in claim 9 , wherein the extension is inoperative when the extension is unable to determine identifying information associated with the unknown encrypted web page.

12. The apparatus as defined in claim 8 , wherein identifier is to compare the second network packet parameters to the first network packet parameters by:

determining a set of similarities for the parameters in the second network packet parameters; and

determining the similarity as an average of the set of similarities.

13. The apparatus as defined in claim 8 , wherein the network packet parameters include at least one of a duration, a source hostname, a destination hostname, and a size.

14. The apparatus as defined in claim 8 , wherein the identifying information is a uniform resource locator.

15. A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to at least:

extract first network packet parameters from a first network packet received at a media device when retrieving a first encrypted web page;

store the first network packet parameters in association with identifying information for the first encrypted web page, the identifying information collected by an extension in a web browser at the media device;

extract second network packet parameters from a second network packet received at the media device from an unknown encrypted web page;

when the extension does not collect identifying information for the unknown encrypted web page, compare the second network packet parameters to the first network packet parameters; and

identify the unknown encrypted web page as the first encrypted web page when the comparison of the second network packet parameters to the first network packet parameters has a similarity above a threshold.

16. The non-transitory computer readable medium as defined in claim 15 , wherein the extension does not collect identifying information because the extension is inoperative.

17. The non-transitory computer readable medium as defined in claim 16 , wherein the instructions, when executed, cause the machine to detect that the extension is inoperative.

18. The non-transitory computer readable medium as defined in claim 16 , wherein the extension is inoperative when the extension is unable to determine identifying information associated with the unknown encrypted web page.

19. The non-transitory computer readable medium as defined in claim 15 , wherein the instructions, when executed, cause the machine to compare the second network packet parameters to the first network packet parameters by:

determining a set of similarities for the parameters in the second network packet parameters; and

determining the similarity as an average of the set of similarities.

20. The non-transitory computer readable medium as defined in claim 15 , wherein the network packet parameters include at least one of a duration, a source hostname, a destination hostname, and a size.

21. The non-transitory computer readable medium as defined in claim 15 , wherein the identifying information is a uniform resource locator.

Assignments (8)
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
SECURITY INTEREST Recorded May 8, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: ARES CAPITAL CORPORATION
Reel/Frame 063574/0632 →
SECURITY INTEREST Recorded Apr 28, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: CITIBANK, N.A.
Reel/Frame 063561/0381 →
SECURITY AGREEMENT Recorded Jan 31, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 063560/0547 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 25, 2016
From: BORLAND, ROBERT P.; RUBIN, JONATHON BRETT; STRINGER, ANTHONY . B.; SCHENKER, ADAM; PARANJAPE, SHAILENDRA
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 040121/0817 →
Continuity (3)
Continuation 14512143 · Oct 10, 2014
Provisional Application 62058055 · Sep 30, 2014
Related Publication 20170041301A1 · Feb 9, 2017