IP Library Granted Patent US 9,910,924
Granted Patent B2
US 9,910,924 · App. 15/331,766 · Granted Mar 6, 2018

Disambiguation of online social mentions

Inventor: Alon Talmor (Tel Aviv, IL)
Assignee: salesforce.com, inc.
G06F17/30867G06F17/30395G06F17/30528G06F17/30604G06F17/30864G06F17/30873
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Quick Facts
Patent No.
US 9,910,924
App. No.
15/331,766
Granted
Mar 6, 2018
Kind
B2
Abstract

The technology disclosed relates to identifying entity reflections that refer to a same real-world entity. In particular, it relates to using statistical functions to make probabilistic deductions about entity attributes, which are used to construct optimal combinations of entity attributes. These optimal combinations of entity attributes are further used to generate search queries that return more precise search results with greater recall.

Claims (31)

1. A method of searching online social profiles of real-world entities on an online social network, the method including:

specifying one or more core entity attributes as a first search attribute set for use in searching an online social network;

electronically receiving, responsive to searching the online social network based on the first search attribute set, entity reflections that include supplemental entity attributes for real-world entities; and

using a combination of the core entity attributes and one or more supplemental entity attributes to electronically receive more entity reflections that include meta entity attributes for the real-world entities.

2. The method of claim 1 , wherein at least some of the supplemental entity attributes are shared by the real-world entities.

3. The method of claim 2 , wherein at least some of the supplemental entity attributes are used as a filter for receiving a subset of the entity reflections.

4. The method of claim 1 , wherein at least some of the supplemental entity attributes are narrower than the first search attribute set.

5. The method of claim 1 , wherein at least some of the meta entity attributes are narrower than the supplemental entity attributes.

6. The method of claim 1 , wherein the entity reflections represent one or more online social profiles of the real-world entities.

7. The method of claim 1 , wherein the entity reflections represent one or more online social mentions of the real-world entities.

8. The method of claim 1 , further including:

using an online social profile from the online social network that includes the core entity attributes selected as the first search attribute set used to search the online social network.

9. A non-transitory computer readable storage medium impressed with computer program instructions to search online social profiles of real-world entities on an online social network, which instructions, when executed on a processor, implement a method comprising:

specifying one or more core entity attributes as a first search attribute set for use in searching an online social network;

electronically receiving, responsive to searching the online social network based on the first search attribute set, entity reflections that include supplemental entity attributes for real-world entities; and

using a combination of the core entity attributes and one or more supplemental entity attributes to electronically receive more entity reflections that include meta entity attributes for the real-world entities.

10. The non-transitory computer readable storage medium of claim 9 , wherein at least some of the supplemental entity attributes are shared by the real-world entities.

11. The non-transitory computer readable storage medium of claim 10 , wherein at least some of the supplemental entity attributes are used as a filter for receiving a subset of the entity reflections.

12. The non-transitory computer readable storage medium of claim 9 , wherein at least some of the supplemental entity attributes are narrower than the first search attribute set.

13. The non-transitory computer readable storage medium of claim 9 , wherein at least some of the meta entity attributes are narrower than the supplemental entity attributes.

14. The non-transitory computer readable storage medium of claim 9 , wherein the entity reflections represent one or more online social profiles of the real-world entities.

15. The non-transitory computer readable storage medium of claim 9 , wherein the entity reflections represent one or more online social mentions of the real-world entities.

16. The non-transitory computer readable storage medium of claim 9 , implementing the method further comprising:

using an online social profile from the online social network that includes the core entity attributes selected as the first search attribute set used to search the online social network.

17. A system including one or more processors coupled to memory, the memory loaded with computer instructions to search online social profiles of real-world entities on an online social network the instructions, when executed on the processors, implement actions comprising:

specifying one or more core entity attributes as a first search attribute set for use in searching an online social network;

electronically receiving, responsive to searching the online social network based on the first search attribute set, entity reflections that include supplemental entity attributes for real-world entities; and

using a combination of the core entity attributes and one or more supplemental entity attributes to electronically receive more entity reflections that include meta entity attributes for the real-world entities.

18. The system of claim 17 , wherein at least some of the supplemental entity attributes are shared by the real-world entities.

19. The system of claim 18 , wherein at least some of the supplemental entity attributes are used as a filter for receiving a subset of the entity reflections.

20. The system of claim 17 , wherein the entity reflections represent one or more online social profiles of the real-world entities.

Assignments (2)
CHANGE OF NAME Recorded Nov 21, 2024
From: SALESFORCE.COM, INC.
To: SALESFORCE, INC.
Reel/Frame 069431/0156 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 20, 2017
From: TALMOR, ALON
To: SALESFORCE.COM, INC.
Reel/Frame 041030/0377 →
Continuity (4)
Continuation 14754659 · Jun 29, 2015
Continuation 13842621 · Mar 15, 2013
Provisional Application 61702551 · Sep 18, 2012
Related Publication 20170039289A1 · Feb 9, 2017