Accelerated television advertisement identification
View Patent ↗Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting methods disclosed herein include accessing commercial crediting feed data corresponding to a monitored commercial. Disclosed example method also include, in response to determining the monitored commercial was distributed via a broadcast network and not a cable network, (1) comparing the commercial crediting feed data to media monitoring system data to identify a code included in a network feed to identify the monitored commercial, and (2) comparing the code to first lineup data to identify crediting data for the monitored commercial. Disclosed example methods additionally include storing the crediting data for the monitored commercial in a data repository.
1. A commercial crediting method comprising:
performing, with a media monitoring system, watermark detection on a monitored media distribution feed associated with a network feed to determine media monitoring system data including codes obtained by the watermark detection performed on the monitored media distribution feed;
accessing, by executing an instruction with a processor, commercial crediting feed data corresponding to a first monitored commercial;
in response to determining the first monitored commercial was distributed via a broadcast network and not a cable network:
comparing, by executing an instruction with the processor, the commercial crediting feed data to the media monitoring system data to identify a code included in the network feed to identify the first monitored commercial;
comparing, by executing an instruction with the processor, the code to first lineup data to identify crediting data for the first monitored commercial;
identifying, by executing an instruction with the processor, a first media program listed in the first lineup data adjacent to the first monitored commercial identified by the code; and
adjusting, by executing an instruction with the processor, a duration of the first media program based on a duration of the first monitored commercial to determine ratings data for the first media program; and
storing, by executing an instruction with the processor, the crediting data for the first monitored commercial in a data repository.
2. The commercial crediting method of claim 1 , further including, in response to determining the first monitored commercial was distributed via a cable network, comparing the commercial crediting feed data to second lineup data without accessing the media monitoring system data to identify the crediting data for the first monitored commercial.
3. The commercial crediting method of claim 1 , wherein the media monitoring system data includes a mapping between final distributor codes and original distributor codes obtained by the watermark detection performed on the monitored media distribution feed, the code included in the network feed is a first original distributor code corresponding to the first monitored commercial, and the comparing of the commercial crediting feed data to the media monitoring system data includes:
comparing first identification information and first time information included in the commercial crediting feed data with second identification information and second time information included in the media monitoring system data to identify a first final distributor code corresponding to the first monitored commercial; and
examining the mapping between the final distributor codes and the original distributor codes using the first final distributor code to identify the first original distributor code.
4. The commercial crediting method of claim 3 , wherein the monitored media distribution feed corresponds to a final distributor media distribution feed, and the final distributor codes and the original distributor codes are included in the final distributor media distribution feed in a hierarchical manner.
5. The commercial crediting method of claim 1 , further including examining an originator type code included in the commercial crediting feed data corresponding to the first monitored commercial to determine whether the first monitored commercial was distributed via a broadcast network or a cable network.
6. The commercial crediting method of claim 1 , wherein the network feed is used to provide the first monitored commercial from an original distributor to a final distributor, and the first lineup data is provided by the original distributor.
7. The commercial crediting method of claim 1 , including:
obtaining the duration of the first monitored commercial from the commercial crediting feed data.
8. One or more non-transitory computer readable storage media comprising computer readable instructions that, when executed, cause one or more processors to at least:
perform watermark detection on a monitored media distribution feed associated with a network feed to determine media monitoring system data including codes obtained by the watermark detection performed on the monitored media distribution feed;
access commercial crediting feed data corresponding to a first monitored commercial;
in response to determining the first monitored commercial was distributed via a broadcast network and not a cable network:
compare the commercial crediting feed data to the media monitoring system data to identify a code included in the network feed to identify the first monitored commercial;
compare the code to first lineup data to identify crediting data for the first monitored commercial;
identify a first media program listed in the first lineup data adjacent to the first monitored commercial identified by the code; and
adjust a duration of the first media program based on a duration of the first monitored commercial to determine ratings data for the first media program; and
store the crediting data for the first monitored commercial in a data repository.
9. The one or more non-transitory computer readable storage media of claim 8 , wherein the instructions, when executed, further cause the one or more processors to, in response to determining the first monitored commercial was distributed via a cable network, compare the commercial crediting feed data to second lineup data without accessing the media monitoring system data to identify the crediting data for the first monitored commercial.
10. The one or more non-transitory computer readable storage media of claim 8 , wherein the media monitoring system data includes a mapping between final distributor codes and original distributor codes obtained by the watermark detection performed on the monitored media distribution feed, the code included in the network feed is a first original distributor code corresponding to the first monitored commercial, and to compare the commercial crediting feed data to the media monitoring system data, the instructions, when executed, cause the one or more processors to:
compare first identification information and first time information included in the commercial crediting feed data with second identification information and second time information included in the media monitoring system data to identify a first final distributor code corresponding to the first monitored commercial; and
examine the mapping between the final distributor codes and the original distributor codes using the first final distributor code to identify the first original distributor code.
11. The one or more non-transitory computer readable storage media of claim 10 , wherein the monitored media distribution feed corresponds to a final distributor media distribution feed, and the final distributor codes and the original distributor codes are included in the final distributor media distribution feed in a hierarchical manner.
12. The one or more non-transitory computer readable storage media of claim 8 , wherein the instructions, when executed, further cause the one or more processors to examine an originator type code included in the commercial crediting feed data corresponding to the first monitored commercial to determine whether the first monitored commercial was distributed via a broadcast network or a cable network.
13. The one or more non-transitory computer readable storage media of claim 8 , wherein the network feed is used to provide the first monitored commercial from an original distributor to a final distributor, and the first lineup data is provided by the original distributor.
14. The one or more non-transitory computer readable storage media of claim 8 , wherein the instructions, when executed, further cause the processor one or more processors to:
obtain the duration of the first monitored commercial from the commercial crediting feed data.
15. A ratings system comprising:
a media monitoring system to performing watermark detection on a monitored media distribution feed associated with a network feed to determine media monitoring system data including codes obtained by the watermark detection performed on the monitored media distribution feed;
a first commercial creditor to:
access commercial crediting feed data corresponding to a first monitored commercial; and
in response to determining the first monitored commercial was distributed via a broadcast network and not a cable network:
compare the commercial crediting feed data to the media monitoring system data to identify a code included in the network feed to identify the first monitored commercial;
compare the code to first lineup data to identify crediting data for the first monitored commercial; and
identify a first media program listed in the first lineup data adjacent to the first monitored commercial identified by the code;
a commercial excluder to adjust a duration of the first media program based on a duration of the first monitored commercial to determine ratings data for the first media program;
a server to store the first lineup data; and
a data repository to store the crediting data for the first monitored commercial.
16. The ratings system of claim 15 , further including a second commercial creditor to, in response to determining the first monitored commercial was distributed via a cable network, compare the commercial crediting feed data to second lineup data without accessing the media monitoring system data to identify the crediting data for the first monitored commercial.
17. The ratings system of claim 15 , wherein the media monitoring system data includes a mapping between final distributor codes and original distributor codes obtained by the watermark detection performed on the monitored media distribution feed, the code included in the network feed is a first original distributor code corresponding to the first monitored commercial, and the first commercial creditor is to compare the commercial crediting feed data to the media monitoring system data by:
comparing first identification information and first time information included in the commercial crediting feed data with second identification information and second time information included in the media monitoring system data to identify a first final distributor code corresponding to the first monitored commercial; and
examining the mapping between the final distributor codes and the original distributor codes using the first final distributor code to identify the first original distributor code.
18. The ratings system of claim 15 , wherein the first commercial creditor is further to examine an originator type code included in the commercial crediting feed data corresponding to the first monitored commercial to determine whether the first monitored commercial was distributed via a broadcast network or a cable network.
19. The ratings system of claim 15 , wherein the network feed is used to provide the first monitored commercial from an original distributor to a final distributor, and the first lineup data is provided by the original distributor.
20. The ratings system of claim 15 , wherein the commercial excluder is further to:
obtain the duration of the first monitored commercial from the commercial crediting feed data.