Method and apparatus for set-top-box activation

1. A method performed by a set-top box, the method comprising:

generating an indicia containing a media access control address of the set-top box and a first uniform resource locator, the set-top box operating on a first network;

outputting the indicia for display, wherein the indicia is presented to be scanned by an external device to communicate on a second network to obtain entitlements for the set-top box;

receiving a second uniform resource locator if the entitlements were not previously granted;

generating an updated indicia containing the media access control address of the set-top box and the second uniform resource locator;

outputting the updated indicia for display, wherein the updated indicia is presented to be scanned by the external device on the second network for initiation of a subscription having entitlements used for activation of the set-top box;

receiving entitlements via the first network for activation of the set-top box after initiation of the subscription occurs; and

activating the set-top box using the entitlements to receive multimedia content from the first network.

2. The method of claim 1 , wherein generating an indicia comprises generating an indicia having a web address of an activation proxy server, and generating an updated indicia comprises generating an indicia having a web address of a subscription proxy server.

3. The method of claim 1 , further comprising removing the indicia from being displayed when the updated indicia is output for display.

4. The method of claim 1 , wherein the updated indicia is output for display in a location different than the indicia.

5. The method of claim 1 , wherein the indicia and the updated indicia are one of the group of a one-dimensional bar code, a two-dimensional bar code, a Maxicode, a high capacity color barcode, and a quick response code.

6. The method of claim 1 , wherein receiving a second uniform resource locator if the entitlements were not previously granted comprises receiving a message from a headend controller containing the second uniform resource locator.

7. The method of claim 1 , wherein receiving entitlements for activation of the set-top box if initiation of the subscription occurs comprises receiving entitlements from a headend server.

8. A method performed by a mobile device, the method comprising:

scanning, using the mobile device, an indicia being displayed on a display device;

extracting data from the indicia using the mobile device, the extracted data including a first uniform resource locator and a media access controller address of associated with a set-top box;

communicating, using the mobile device, across a mobile network using the extracted data;

if the set-top box cannot acquire entitlements over an internet protocol network based on the communication of the mobile device, scanning, using the mobile device, an updated indicia displayed on the display device;

extracting updated data from the updated indicia using the mobile device, the extracted updated data including a second uniform resource locator and a media access controller address of the set-top box;

communicating, using the mobile device, across the mobile network using the extracted updated data;

receiving, using the mobile device, a subscriber form for multimedia content, the subscriber form to be populated with subscriber information;

transmitting, using the mobile device, the populated subscriber form across the mobile network to the second uniform resource locator address;

wherein the set-top box is supplied with entitlements via the internet protocol network based on the populated subscriber form transmitted over the mobile network.

9. The method of claim 8 , wherein scanning an indicia being displayed on a display device comprises optically scanning one of the group of a one-dimensional bar code, a two-dimensional bar code, a Maxicode, a high capacity color barcode, and a quick response code from a display driven by the set-top box using a camera of the mobile device.

10. The method of claim 8 , wherein extracting data from the indicia and extracting data from the updated indicia comprises processing the indicia and updated indicia using an application of the mobile device to interpret the scanned indicia and scanned updated indicia.

11. The method of claim 8 , wherein communicating across the mobile network using the extracted data comprises transmitting, by the mobile device, an activation request to the first uniform resource locator address.

12. The method of claim 8 , wherein communicating across the mobile network using the extracted updated data comprises transmitting, by the mobile device, a subscription request to the second uniform resource locator.

13. The method of claim 8 , wherein receiving a subscriber form for multimedia content, the subscriber form to be populated with subscriber information comprises receiving a format for submitting subscriber information from a subscription proxy server.

14. The method of claim 8 , wherein transmitting the populated subscriber form across the mobile network to the second uniform resource locator address comprises transmitting over the mobile network the populated subscriber form to a subscription proxy server on the internet protocol network to initiate a subscription with a service provider located on the internet protocol network.

15. An apparatus comprising:

a processor, wherein the processor generates an indicia containing a media access control address of the apparatus and a first uniform resource locator;

an output interface driving the indicia to be displayed, wherein the indicia is presented to be scanned by an external device to communicate on a second network to obtain entitlements for the set-top box if entitlements were previously granted;

a network transceiver to receive a second uniform resource locator if the entitlements were not previously granted;

the processor generating an updated indicia containing the media access control address of the apparatus and the second uniform resource locator;

the output interface driving the updated indicia to be displayed, wherein the updated indicia is presented to be scanned by the external device on the second network for initiation of a subscription having entitlements used for activation of the set-top box;

the network transceiver receiving entitlements for activation of the set-top box after initiation of the subscription occurs; and

the processor activating the apparatus using the entitlements to receive multimedia content from the first network.

16. The apparatus of claim 15 , wherein the processor generates an indicia having a web address of an activation proxy server, and the processor generates an updated indicia having a web address of a subscription proxy server.

17. The apparatus of claim 15 , wherein the network transceiver receives a message from a headend controller containing the second uniform resource locator.

18. An apparatus comprising:

a camera for scanning an indicia being displayed on a display device;

a processor for extracting data from the indicia, the extracted data including a first uniform resource locator and a media access controller address associated with a set-top box;

a transceiver for communicating across the mobile network using the extracted data;

the processor determines if the set-top box cannot acquire entitlements over an internet protocol network based on the extracted data;

the camera scans an updated indicia displayed on the display device;

the processor extracts updated data from the updated indicia, the extracted updated data including a second uniform resource locator and a media access controller address of the set-top box;

the transceiver communicating across the mobile network using the extracted updated data;

the transceiver receiving a subscriber form for multimedia content, the subscriber form to be populated with subscriber information;

the transceiver transmitting the populated subscriber form across the mobile network to the second uniform resource locator address, wherein the set-top box is supplied with entitlements via the internet protocol network based on the populated subscriber form transmitted over the mobile network.

19. The apparatus of claim 17 , wherein the transceiver transmits the populated subscriber form across a mobile network to a subscription proxy server on the internet protocol network to initiate a subscription with a service provider located on the internet protocol network.