Marketing Campaign Selection Using Local Environmental Sensors
Marketing campaign selection using local environmental sensors is described. In one or more implementations, sensor data is received from an environmental sensor disposed proximal to a physical store describing a physical environment of the store. A marketing campaign is selected and sent for exposure to customers of the store based on the received sensor data.
1 . In a digital medium environment in which data from at least one sensor is used to select a marketing campaign, a method comprising:
receiving, by at least one computing device, sensor data from the at least one sensor that describes an environmental condition of a physical environment in a vicinity of a physical store;
selecting, by the at least one computing device, the marketing campaign from a plurality of potential marketing campaigns based on the received sensor data and the environmental condition; and
outputting, by the at least one computing device, the selected marketing campaign for exposure to customers of the store.
2 . The method as described in claim 1 , wherein the outputting comprises sending, by the at least one computing device, the selected marketing campaign to at least one display device for exposure to the customers of the store.
3 . The method as described in claim 1 , wherein the outputting comprises sending, by the at least one computing device, an email or notification comprising the selected marketing campaign to the customers.
4 . The method as described in claim 1 , wherein the at least one sensor is proximal to the physical store.
5 . The method as described in claim 1 , wherein the at least one sensor is a temperature or weather sensor.
6 . The method as described in claim 1 , wherein the environmental condition is a number of customers in or around the physical store.
7 . The method as described in claim 1 , wherein the marketing campaign includes an offer for a discount for goods or services available from the physical store or a website of the physical store.
8 . The method as described in claim 1 , wherein the method further comprises:
receiving subsequent sensor data from the at least one sensor that is different than the received sensor data that describes a subsequent environmental condition of the physical environment in the vicinity of the physical store;
selecting, by the at least one computing device, another marketing campaign from the plurality of potential marking campaigns based on the received subsequent sensor data and the subsequent environmental condition; and
outputting, by the at least one computing device, the other selected marketing campaign for exposure to customers of the store.
9 . The method as described in claim 8 , wherein the selected marketing campaign is a first type of product or service associated with the environmental condition and the other selected marketing campaign is second type of product or service associated with the subsequent environmental condition that is different than the first type of product.
10 . The method as described in claim 8 , wherein the selecting the other marketing campaign occurs in real-time as the environmental condition changes to the subsequent environmental condition.
11 . The method as described in claim 8 , wherein the at least one sensor is a temperature sensor and the other selected marketing campaign comprises a larger discount than the selected marketing campaign responsive to an increase in temperature in the vicinity of the store.
12 . A system comprising:
a means for exposing a marketing campaign to customers of a physical store or a website of the physical store;
at least one sensor disposed in a vicinity of the exposing means;
a means for selecting a marketing campaign configured to:
receive sensor data from the at least one sensor;
determine an environmental condition of a physical environment in the vicinity of the exposing means based on the received sensor data; and
select the marketing campaign from a plurality of potential marketing campaigns based on the determined environmental condition; and
a processing system configured to send the selected marketing campaign determined by the selecting means to the exposing means for exposure to the customers.
13 . The system as described in claim 12 , wherein the at least one sensor comprises a weather sensor, the determined environmental condition comprises a determined weather condition, and the selected marketing campaign is selected based on the determined weather condition.
14 . The system as described in claim 12 , wherein the at least one sensor comprises a population monitoring device able to detect an amount of people in the vicinity of the exposing means, the determined environmental condition comprises the amount of people in the vicinity of the exposing means, and the marketing campaign is selected based on the amount of people in the vicinity of the exposing means.
15 . The system as described in claim 12 , wherein the selection means is further configured to:
receive subsequent sensor data from the at least one sensor that is different than the sensor data;
determine another environmental condition of the physical environment in the vicinity of the exposing means based on the received subsequent sensor data; and
select another marketing campaign from the plurality of potential marketing campaigns; based on the other environmental condition; and
the exposing means is further configured to expose the selected other marketing campaign to the customers.
16 . The system as described in claim 15 , wherein the other environmental condition is determined based on a threshold value of the subsequent sensor data being met.
17 . The system as described in claim 15 , wherein the selecting the other marketing campaign occurs in real-time as the received sensor data changes to the received subsequent sensor data.
18 . At least one computer-readable storage media device comprising instructions that, when executed by a processing system, cause the processing system to implement a marketing campaign selection module configured to:
receive sensor data from at least one environmental sensor disposed in a vicinity of a physical store; and
output a marketing campaign for exposure to customers, the marketing campaign selected from a plurality of potential marketing campaigns based on an environmental condition of a physical environment in the vicinity of the physical store determined from the received sensor data.
19 . The at least one computer-readable storage media device as described in claim 18 , wherein the marketing campaign selection module is further configured to:
receive subsequent sensor data from the at least one environmental sensor; and
output another marketing campaign selected from the plurality of potential marketing campaigns based on another environmental condition in the vicinity of the physical environment of the physical store determined in real-time from the received subsequent sensor data.
20 . The at least one computer-readable storage media device as described in claim 18 , wherein the at least one sensor comprises a weather sensor, the received sensor data comprises weather data, and the selected marketing campaign is selected based on the weather data.