IP Library Granted Patent US 10,579,699
Granted Patent B2
US 10,579,699 · App. 15/353,594 · Granted Mar 3, 2020

Computing system with dynamic web page feature

Inventors: Ryan Philip McKenzie (Orlando, FL); Jerome Schulist (Oviedo, FL); Jason Greene (Grand Island, FL)
Assignee: Tribune Media Company
G06F16/958G06F16/211G06F16/215G06F16/2358G06F16/29G06F16/951G06F16/9535G06F16/9537G06F16/9577G06F16/986
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Quick Facts
Patent No.
US 10,579,699
App. No.
15/353,594
Granted
Mar 3, 2020
Kind
B2
Abstract

An example method involves accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data; using the accessed web traffic data to determine that the first computing-device received a threshold amount of requests that are (i) for the web page and (ii) associated with a search term; responsive to the determining, modifying the meta-tag data based on the search term; and transmitting the modified meta-tag data to a second computing-device, wherein the second computing-device is configured for (i) receiving the modified meta-tag data, (ii) receiving a request for a list of search results based on a set of search terms, (iii) responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results, and (iv) transmitting the list of search results to a third computing-device.

Claims (21)

1. A method comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data, wherein the meta-tag data of the web page specifies a set of one or more meta-tag keywords related to content of the web page and used by a search engine to locate the web page, and wherein the web-traffic data comprises data relating to one or more requests for accessing the web page;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for accessing the web page and (ii) associated with a particular search term;

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within the set of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term;

receiving a request for a list of search results based on a set of search terms;

responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results; and

transmitting the list of search results to a second computing-device.

2. The method of claim 1 , wherein the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for accessing the web page, (ii) associated with the particular search term, and (iii) received by the first computing-device within a particular time period.

3. The method of claim 1 , wherein modifying the meta-tag data based on the particular search term further comprises removing, from the set of meta-tag keywords of the web page, the meta-tag keyword that specifies the particular search term.

4. The method of claim 1 , wherein modifying the meta-tag data based on the particular search term comprises modifying meta-tag data associated with a title of the web-page.

5. The method of claim 1 , further comprising:

transmitting the modified meta-tag data to a second computing device.

6. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause performance of a set of acts comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data, wherein the meta-tag data of the web page specifies a set of one or more meta-tag keywords related to content of the web page and used by a search engine to locate the web page;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for accessing the web page and (ii) associated with a particular search term;

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within the set of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term;

receiving a request for a list of search results based on a set of search terms;

responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results; and

transmitting the list of search results to a second computing-device.

7. The computer-readable medium of claim 6 , wherein the threshold amount of requests that are (i) for accessing the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for accessing the web page, (ii) associated with the particular search term, (iii) and received by the first computing-device within a particular period of time.

8. The computer-readable medium of claim 6 , wherein modifying the meta-tag data based on the particular search term further comprises removing, from the set of meta-tag keywords of the web page, the meta-tag keyword that specifies the particular search term.

Assignments (4)
RELEASE - REEL/FRAME 041443/0910 Recorded Sep 24, 2019
From: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
To: TRIBUNE BROADCASTING COMPANY, LLC; TRIBUNE MEDIA COMPANY
Reel/Frame 050718/0159 →
SECURITY AGREEMENT Recorded Sep 19, 2019
From: CHICAGOLAND TELEVISION NEWS, INC.; KPLR, INC.; KSTU, LLC; KSWB, LLC; KTLA, LLC; KTVI, LLC; KWGN, LLC; TRIBUNE BROADCASTING COMPANY, LLC; TRIBUNE BROADCASTING DENVER, LLC; TRIBUNE BROADCASTING FORT SMITH, LLC; TRIBUNE ENTERTAINMENT COMPANY, LLC; TRIBUNE MEDIA COMPANY; TRIBUNE TELEVISION NEW ORLEANS, INC.; WDAF LICENSE, INC.; WDCW, LLC; WGHP, LLC; WGN CONTINENTAL BROADCASTING COMPANY, LLC; WHNT, LLC; WJW TELEVISION, LLC; WNEP, LLC; WPIX, LLC; WQAD, LLC; WREG, LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 050438/0004 →
SECURITY INTEREST Recorded Mar 2, 2017
From: TRIBUNE BROADCASTING COMPANY, LLC; TRIBUNE MEDIA COMPANY
To: JPMORGAN CHASE BANK, N.A., AS AGENT
Reel/Frame 041443/0910 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 17, 2016
From: MCKENZIE, RYAN PHILIP; SCHULIST, JEROME; GREENE, JASON
To: TRIBUNE MEDIA COMPANY
Reel/Frame 040360/0626 →
Continuity (3)
Continuation 14826624 · Aug 14, 2015
Provisional Application 62065334 · Oct 17, 2014
Related Publication 20170109363A1 · Apr 20, 2017