Methods and apparatus for detecting space-shifted media associated with a digital recording/playback device

1. An apparatus to identify space-shifted media, the apparatus comprising:

a memory device to store viewing data;

a meter to detect presentation of media by a media playback device;

a network analyzer to:

detect a data packet transmitted via a network; and

detect a source and a destination of the data packet; and

a space shift detector to:

determine that the data packet includes the media when the source of the data packet is a network database and the destination is the media playback device; and

in response to determining that the data packet includes the media, update the viewing data stored in the memory device, the viewing data associated with the media, to indicate the destination of the data packet is a location of consumption of the media, the updated viewing data indicating that the media was space-shifted.

2. The apparatus of claim 1 , wherein the network analyzer is to detect the data packet transmitted from the network database to the media playback device during presentation of the media.

3. The apparatus of claim 1 , wherein the indication includes an identification of the media playback device.

4. The apparatus of claim 1 , wherein the media is received from a first network and the network database communicates with the media playback device via a second network.

5. The apparatus of claim 1 , wherein the media playback device is a first media playback device and wherein a second media playback device transmitted the data packet to the network database for storage.

6. The apparatus of claim 5 , wherein the network analyzer is to identify a source address in the data packet, the source address identifying the second media playback device, the indication that the media was space-shifted including an indication that the media was space-shifted from the second media playback device to the media playback device.

7. The apparatus of claim 6 , further including a communication module to send the indication to a data collection facility.

8. The apparatus of claim 1 , wherein the indication includes a destination address, the destination address identifying the media playback device.

9. The apparatus of claim 1 , wherein the data packet includes command data, the network analyzer to:

identify time-shift tricks from the command data, the time-shift tricks including at least one of a pause command, a fast forward command, a rewind command, or a slow motion command.

10. A method to identify space-shifted media, the method comprising:

detecting, by executing an instruction with a processor, presentation of media by a media playback device;

detecting, by executing an instruction with the processor, a data packet transmitted via a network;

detecting, by executing an instruction with the processor, a source and a destination of the data packet;

in response to detecting that the source of the data packet is a network database and the destination is the media playback device, determining, by executing an instruction with the processor, that the data packet includes the media; and

in response to determining that the data packet includes the media, updating, by executing an instruction with the processor, viewing data associated with the media to indicate the destination of the data packet is a location of consumption of the media, the updated viewing data indicating that the media was space-shifted.

11. The method of claim 10 , wherein the detecting of the data packet transmitted from the network database to the media playback device occurs during presentation of the media.

12. The method of claim 10 , wherein the indication includes an identification of the media playback device.

13. The method of claim 10 , wherein the media is received from a first network and the network database communicates with the media playback device via a second network.

14. The method of claim 10 , wherein the media playback device is a first media playback device and wherein a second media playback device transmitted the data packet to the network database for storage.

15. The method of claim 14 , further including identifying a source address in the data packet, the source address identifying the second media playback device, the indication that the media was space-shifted including an indication that the media was space-shifted from the second media playback device to the media playback device.

16. The method of claim 15 , further including sending the indication to a data collection facility.

17. The method of claim 10 , wherein the indication includes a destination address, the destination address identifying the media playback device.

18. The method of claim 10 , wherein the data packet includes command data and further including:

identifying time-shift tricks from the command data, the time-shift tricks including at least one of a pause command, a fast forward command, a rewind command, or a slow motion command.

19. A tangible computer readable storage device or storage disc comprising instructions that, when executed, cause a machine to at least:

detect presentation of media by a media playback device;

detect a data packet transmitted via a network;

detect a source and a destination of the data packet;

in response to detecting that the source of the data packet is a network database and the destination is the media playback device, determine that the data packet includes the media; and

in response to determining that the data packet includes the media, update viewing data associated with the media to indicate the destination of the data packet is a location of consumption of the media, the updated viewing data indicating that the media was space-shifted.

20. The tangible computer readable storage device or storage disc of claim 19 , wherein the instructions cause the machine to detect the data packet transmitted from the network database to the media playback device during presentation of the media.