Continuing playback of advertisements across multiple devices based on monitoring user active viewing duration

1. A computer-implemented method comprising:

presenting, by a computing device, an advertisement on a first device;

monitoring, by the computing device, viewing activity by a user of the advertisement, wherein the monitoring comprises tracking an amount of time that the user actively views the advertisement on the first device and determining a time when the user stops actively viewing the advertisement;

determining, by the computing device, a time index of the advertisement at the time when the user stops actively viewing the advertisement;

initiating, by the computing device, playback of the advertisement on a second device, wherein the presenting the advertisement is resumed at the time index of the advertisement; and

continuing, by the computing device, playback of the advertisement on the second device or subsequent devices until the user has actively viewed the advertisement for a target impression time based on the monitoring.

2. The method of claim 1 , wherein the tracking includes determining that the user actively views the advertisement based on user activity data representing the viewing activity.

3. The method of claim 2 , wherein the user activity data includes at least one selected from a group consisting of:

user device activity data;

user field of view data;

user speech data.

4. The method of claim 3 , wherein the user activity data is reported by one or more user presence and activity sensors.

5. The method of claim 3 , wherein determining that the user actively views the advertisement includes at least one selected from a group consisting of:

determining, by the computing device, that the user is a passenger in a vehicle and not a driver of the vehicle;

determining, by the computing device, that the user is a driver of the vehicle but the vehicle is stopped;

determining, by the computing device, that the user device activity indicates that the user is not using a user device during the presentation of the advertisement; and

determining, by the computing device, that the user speech data indicates that the user is not speaking during the advertisement.

6. The method of claim 1 , further comprising:

detecting that the user is no longer actively viewing the advertisement; and

determining that a duration between when the user actively viewed the advertisement and the detecting that the user no longer actively viewed the advertisement does not satisfy the impression target time,

wherein the continuing the playback is based on the determining that the duration does not satisfy the impression target time.

7. The method of claim 1 , further comprising:

determining, by the computing device, the user's travel path, or the user's planned or unplanned activities; and

selecting, by the computing device, the second device for the playback of the advertisement based on the user's travel path, wherein the second device is on the user's travel path or at a location associated with user's planned or unplanned activities.

8. The method of claim 1 , wherein at least one of the first device and the second device include a public billboard.

9. The method of claim 1 , further comprising selecting the advertisement based on user interests of the user or user interest of one or more other users within a viewing proximity of the advertisement, wherein the presenting the advertisement is based on selecting the advertisement.

10. The method of claim 1 , wherein a service provider at least one of creates, maintains, deploys and supports the computing device.

11. The method of claim 1 , wherein the presenting the advertisement, the monitoring the viewing activity, and the continuing the playback are provided by a service provider on a subscription, advertising, and/or fee basis.

12. The method of claim 1 , wherein the computing device includes software provided as a service in a cloud environment.

13. The method of claim 1 , further comprising deploying a system for continuing to play the advertisement based on monitoring the user's attention to the playback of the advertisement, comprising providing a computer infrastructure operable to perform the presenting the advertisement, the monitoring the viewing activity, and the continuing the playback.

14. A computer program product for playing back an advertisement for a user across a plurality of devices, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computing device to cause the computing device to:

present an advertisement on a first device to a user;

determine a first time index of the advertisement corresponding to when the user begins actively viewing the advertisement on the first device;

determine a second time index of the advertisement corresponding to when the user discontinues actively viewing the advertisement on the first device;

determine a viewing time corresponding to a duration of time between the first time index and the second time index; and

continue playback of the advertisement on a second device based on determining that the viewing time is less than a target impression time, wherein the playback of the advertisement is resumed at the second time index of the advertisement corresponding to when the user discontinues actively viewing the advertisement.

15. The computer program product of claim 14 , wherein:

the determining the first time index comprises detecting that the user begins actively viewing the advertisement based on user activity data representing the user's activity,

the determining the second time index comprises detecting that the user discontinues actively viewing the advertisement based on the user activity data representing the user's activity.

16. The computer program product of claim 15 , wherein the user activity data is reported by one or more user presence and activity sensors, and wherein the user activity data included at least one selected from a group consisting of:

user device activity data;

user field of view data;

user speech data.

17. The computer program product of claim 16 , wherein the program instructions further cause the computing device to:

determine the user's travel path, or the user's planned or unplanned activities; and

select the second device for the playback of the advertisement based on the user's travel path, wherein the second device is on the user's travel path or at a location associated with user's planned or unplanned activities.

18. The computer program product of claim 16 , wherein the detecting that the user actively views the advertisement includes at least one selected from a group consisting of:

determining that the user is a passenger in a vehicle and not a driver of the vehicle;

determining that the user is a driver of the vehicle but the vehicle is stopped;

determining that the user device activity indicates that the user is not using a user device during the presentation of the advertisement; and

determining that the user speech data indicates that the user is not speaking during the advertisement.

19. A system comprising:

a CPU, a computer readable memory and a computer readable storage medium associated with a computing device;

program instructions to present an advertisement on a first device;

program instructions to determine a first time when the user stops actively viewing the advertisement;

program instructions to determine a first time index of the advertisement at the first time when the user stops actively viewing the advertisement;

program instructions to determine a first viewed duration of time in which a user has actively viewed the advertisement on the first device;

program instructions to present the advertisement on a second device based on the first time period being less than an impression target time, wherein the presenting the advertisement comprises resuming playback of the advertisement at the first time index of the advertisement;

program instructions to determine a second time when the user stops actively viewing the advertisement;

program instructions to determine a second time index of the advertisement at the second time when the user stops actively viewing the advertisement;

program instructions to determine a second viewed duration of time in which a user has actively viewed the advertisement on the second device; and

program instructions to present the advertisement on a third device based on a sum of the first view duration of time and the second viewed duration of time being less than the impression target time, wherein the presenting the advertisement comprises resuming playback of the advertisement at the second time index of the advertisement,

wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory.

20. The system of claim 19 , further comprising program instructions to continue displaying the advertisement on additional devices until a total viewed duration of time is equal to or greater than the impression time target.