TECHNIQUES FOR TARGETING ENDORSEMENT REQUESTS

1 . A system comprising:

a member database storing member data of a plurality of members in a social network, the member data including a plurality of skills associated with a member in the plurality of members;

a skill reputation database storing a plurality of reputation scores for a member in the plurality of members, each reputation score in the plurality of reputation scores being associated with a skill of the member;

one or more processors configured to:

access, from the member database, a plurality of skills associated with a first member in the plurality of members and a plurality of skills associated with a second member in the plurality of members;

access, from the skill reputation database, a reputation score for each skill in the plurality of skills associated with the first member and a reputation score for each skill in the plurality of skills associated with the second member;

select a subset of skills from the plurality of skills associated with the first member based on the reputation score for a skill in the subset of skills being above a first threshold value;

determine a specific skill associated with the second member based on the reputation score of the second member for the specific skill, the specific skill being a skill from the subset of skills; and

calculate a quality score for the specific skill based on the member data of the first member and the member data of the second member; and

a user interface to present, on a display of a device of the first member, an endorsement suggestion for the specific skill associated with the second member when the quality score transgresses a predetermined threshold.

2 . The system of claim 1 , wherein the endorsement suggestion is presented on a home page of the social network.

3 . The system of claim 2 , wherein the one or more processors are further configured to:

access the member data of the first member and the member data of a first-degree connection of the first member;

calculate an overlap value between the first member and the first-degree connection of the first member based on the accessed member data; and

select the first-degree connection as the second member based on the calculated overlap value being above a second threshold value.

4 . The system of claim 2 , wherein the one or more processors are further configured to:

access the member data of a first-degree connection of the first member;

calculate a recipient value for the first-degree connection of the first member based on the accessed member data; and

select the first-degree connection as the second member based on the calculated overlap value being above a third threshold value.

5 . The system of claim 1 , wherein the one or more processors are further configured to:

receive, from the device of the first member, a request to view a profile page of the second member; and

wherein the endorsement suggestion is presented on the profile page of the second member.

6 . The system of claim 1 , wherein the reputation score of the first member for the specific skill is based on the first member having an educational degree that is related to the specific skill.

7 . The system of claim 1 , wherein the one or more processors are further configured to:

determine an endorser value for the first member based on the member data of the first member; and

update the quality score based on the endorser value.

8 . The system of claim 7 , wherein the one or more processors are further configured to:

determine, from the member data, a number of endorsements received by the first member and a number of endorsements sent by the first member; and

wherein the endorser value is determined based on the number of endorsements received by the first member and the number of endorsements sent by the first member.

9 . The system of claim 1 , wherein the profile data includes years of experience, and the endorser value is further based the years of experience of the first member.

10 . The system of claim 1 , wherein the one or more processors are further configured to:

determine a recipient value for the second member based on the member data of the second member; and

update the quality score based on the recipient value.

11 . The system of claim 10 , wherein the one or more processors are further configured to:

determine, from the member data, a number of endorsements received by the second member and a number of endorsements sent by the second member; and

wherein the recipient value is determined based on the number of endorsements received by the second member and the number of endorsements sent by the second member.

12 . The system of claim 1 , wherein the one or more processors are further configured to:

determine an overlap value for the first member and second member based on the member data of the first and second member; and

update the quality score based on the overlap value.

13 . The system of claim 1 , wherein the one or more processors are further configured to:

calculate a connection density value between the first member and the second member; and

update the overlap value based on the connection density value.

14 . The system of claim 12 , wherein the overlap value is further based on a first geographic region associated with the first member and a second geographic region associated with the second member; and

wherein the overlap value increases when the first geographic region is the same as the second geographic region.

15 . The system of claim 1 , wherein the specific skill is not listed on a profile page of the second member, and wherein the specific skill is further determined based on a job title of the second member.

16 . The system of claim 1 , wherein the specific skill is not listed on a profile page of the second member, and wherein the specific skill is further determined based on a degree attained by the second member.

17 . The system of claim 1 , wherein the endorsement suggestion further includes a common profile attribute between the first member and the second member, and wherein the common profile attribute is a school that both the first member and the second member attended, or a company that employed both the first member and the second member.

18 . A method comprising:

accessing, from a member database, a plurality of skills associated with a first member and a plurality of skills associated with a second member;

accessing, from a skill reputation database, a reputation score for each skill in the plurality of skills associated with the first member and a reputation score for each skill in the plurality of skills associated with the second member;

selecting a subset of skills from the plurality of skills associated with the first member based on the reputation score for a skill in the subset of skills being above a first threshold value;

determining a specific skill associated with the second member based on the reputation score of the second member for the specific skill, the specific skill being a skill from the subset of skills;

calculating, using a processor, a quality score for the specific skill based on the member data of the first member and the member data of the second member; and

presenting, on a display of a device of the first member, an endorsement suggestion for the specific skill associated with the second member when the quality score transgresses a predetermined threshold.

19 . A system comprising:

a member database storing profile data of a first member, the profile data including a plurality of skills associated with the first member;

a skill reputation database storing a plurality of reputation scores for a second member, each reputation score in the plurality of reputation scores being associated with a skill of the second member;

one or more processors configured to:

receive, from a user device of the second member, a request to view a profile page of the first member;

calculate a quality score for a specific skill from the plurality of skills associated with the first member using an endorser value, a recipient value, or an overlap value; and

generate an endorsement suggestion for the specific skill when the quality score transgresses a predetermined threshold; and

a user interface to present the endorsement suggestion on the profile page of the second member.

20 . The system of claim 19 , wherein the one or more processors are further configured to:

access a reputation score of the second member for the specific skill; and

update the quality score based on the reputation score of the second member for the specific skill.