IP Library Granted Patent US 10,817,539
Granted Patent B2
US 10,817,539 · App. 15/377,741 · Granted Oct 27, 2020

Identification of a trigger-type leader in a social network

Inventors: Christina Yip Chung (Mountain View, CA); Allen J. Blue (Sunnyvale, CA)
Assignee: Microsoft Technology Licensing, LLC
G06F16/285G06F16/24578G06Q10/1053G06Q50/01
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Quick Facts
Patent No.
US 10,817,539
App. No.
15/377,741
Granted
Oct 27, 2020
Kind
B2
Abstract

Techniques for identification of a trigger-type leader in a social network are described. According to various embodiments, a specific content item posted by a particular actor of a plurality of actors and interactions by other actors of the plurality of actors with the specific content item are identified. A leadership score associated with the particular actor is then calculated, the leadership score indicating a propensity of the particular actor to stimulate discussion among actors of the online social network service. The particular actor is then classified as an information trigger among the plurality of actors of the online social network service, based on the calculated leadership score.

Claims (46)

1. A computer system comprising:

a processor for executing machine-readable instructions; and

one or more memory devices storing machine-readable instructions, which, when executed by the processor, cause the computer system to:

access an electronic sociograph depicting one or more actors from a plurality of actors, of an online social network service, as a respective node in the electronic sociograph, the electronic sociograph including at least one edge extending between a respective node pair, wherein an edge represents a relationship between respective actors that correspond with a given node pair; and

generate a sub-sociograph based on the electronic sociograph, the sub-sociograph including at least one annotated flow between the respective node pair; and

calculate, a leadership score associated with a particular actor from the plurality of actors, the leadership score indicating a propensity of the particular actor to stimulate discussion among other actors in the plurality of actors; and

classify the particular actor as an information trigger among the plurality of actors of the online social network service, based on the calculated leadership score.

2. The computer system of claim 1 , further comprising:

access the interaction data describing interactions between the plurality of actors represented in the in the electronic sociograph and one or more content items posted on the online social network service.

3. The computer system of claim 2 , further comprising:

identify, based on the interaction data, a specific content item posted by a particular actor of the plurality of actors and interactions by other actors in the plurality of actors with the specific content item.

4. The computer system of claim 3 , further wherein an annotated flow represents one

or more interactions with the specific content item by at least one of the respective other actors, wherein a respective instance of an interaction comprises any one of: viewing, clicking, liking, sharing, following, or commenting on the specific content item.

5. The computer system of claim 1 , wherein at least one respective edge represents a

first actor in the given node pair is following a second actor in the given node pair.

6. The computer system of claim 1 , wherein at least one respective edge is associated with an edge weight, wherein the edge weight represents social network activity frequency between at least one actor in the given node pair and the particular actor.

7. The computer system of claim 1 , wherein further comprising:

annotating a particular node, in the electronic sociograph, corresponding to the particular actor to indicate the particular actor is classified as the information trigger.

8. A computer-implemented method, comprising:

accessing an electronic sociograph depicting one or more actors from a plurality of actors, of an online social network service, as a respective node in the electronic sociograph, the electronic sociograph including at least one edge extending between a respective node pair, wherein an edge represents a relationship between respective actors that correspond with a given node pair; and

generating a sub-sociograph based on the electronic sociograph, the sub-sociograph including at least one annotated flow between the respective node pair; and

calculating, by at least one hardware processor, a leadership score associated with a particular actor from the plurality of actors, the leadership score indicating a propensity of the particular actor to stimulate discussion among other actors in the plurality of actors; and

classifying the particular actor as an information trigger among the plurality of actors of the online social network service, based on the calculated leadership score.

9. The computer-implemented method of claim 8 , further comprising:

accessing the interaction data describing interactions between the plurality of actors represented in the in the electronic sociograph and one or more content items posted on the online social network service.

10. The computer-implemented method of claim 9 , further comprising:

identifying, based on the interaction data, a specific content item posted by a particular actor of the plurality of actors and interactions by other actors in the plurality of actors with the specific content item.

11. The computer-implemented method of claim 10 , further wherein an annotated flow represents one or more interactions with the specific content item by at least one of the respective other actors, wherein a respective instance of an interaction comprises any one of: viewing, clicking, liking, sharing, following, or commenting on the specific content item.

12. The computer-implemented method of claim 8 , wherein at least one respective edge represents a first actor in the given node pair is following a second actor in the given node pair.

13. The computer-implemented method of claim 8 , wherein at least one respective edge is associated with an edge weight, wherein the edge weight represents social network activity frequency between at least one actor in the given node pair and the particular actor.

14. The computer-implemented method of claim 8 , wherein further comprising:

annotating a particular node, in the electronic sociograph, corresponding to the particular actor to indicate the particular actor is classified as the information trigger.

15. A non-transitory computer-readable medium storing executable instructions thereon, which, when executed by a processor, cause the processor to perform operations including:

accessing an electronic sociograph depicting one or more actors from a plurality of actors, of an online social network service, as a respective node in the electronic sociograph, the electronic sociograph including at least one edge extending between a respective node pair, wherein an edge represents a relationship between respective actors that correspond with a given node pair; and

generating a sub-sociograph based on the electronic sociograph, the sub-sociograph including at least one annotated flow between the respective node pair; and

calculating a leadership score associated with a particular actor from the plurality of actors, the leadership score indicating a propensity of the particular actor to stimulate discussion among other actors in the plurality of actors; and

classifying the particular actor as an information trigger among the plurality of actors of the online social network service, based on the calculated leadership score.

16. The computer-readable medium of claim 15 , the operations further comprising:

accessing the interaction data describing interactions between the plurality of actors represented in the in the electronic sociograph and one or more content items posted on the online social network service.

17. The computer-readable medium of claim 16 , the operations further comprising:

identifying, based on the interaction data, a specific content item posted by a particular actor of the plurality of actors and interactions by other actors in the plurality of actors with the specific content item.

18. The computer-readable medium of claim 17 , wherein an annotated flow represents one or more interactions with the specific content item by at least one of the respective other actors, wherein a respective instance of an interaction comprises any one of: viewing, clicking, liking, sharing, following, or commenting on the specific content item.

19. The computer-readable medium of claim 15 , wherein a first edge represents a first actor in a first node pair is following a second actor in the first node pair; and

wherein a second edge is associated with an edge weight, wherein the edge weight represents social network activity frequency between a third actor in a second node pair and the particular actor.

20. The computer-readable medium of claim 15 , the operations further comprising:

annotating a particular node, in the electronic sociograph, corresponding to the particular actor to indicate the particular actor is classified as the information trigger.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 1, 2017
From: LINKEDIN CORPORATION
To: MICROSOFT TECHNOLOGY LICENSING, LLC
Reel/Frame 044746/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 30, 2017
From: CHUNG, CHRISTINA YIP; BLUE, ALLEN J.
To: LINKEDIN CORPORATION
Reel/Frame 041794/0845 →
Continuity (4)
Continuation 14298793 · Jun 6, 2014
Provisional Application 61886284 · Oct 3, 2013
Provisional Application 61986795 · Apr 30, 2014
Related Publication 20170091309A1 · Mar 30, 2017