Methods and apparatus to expand panelist enrollment
Methods, apparatus, systems and articles of manufacture to expand panelist enrollment are disclosed. An example apparatus includes a fingerprint receiver to access a fingerprint received from a media device associated with a panelist, the panelist enrolled in a first panel corresponding to a first category of the media device, the fingerprint identifying devices communicating on a same local area network as the media device. The example apparatus includes a fingerprint analyzer to determine whether a second device within a second category of devices corresponding to a second panel is identified in the fingerprint, the second category of devices not including the media device. The example apparatus includes a panel opportunity identifier to prompt the panelist to join the second panel in response to the determination that the second device within the second category of devices is identified in the fingerprint.
1. An apparatus for expanding panelist enrollment, the apparatus comprising:
a network interface to access monitoring data from a media device, the monitoring data to identify media that was presented at least one of by the media device or within a physical proximity of the media device;
a registrar to receive registration information from a panelist, the registration information including demographic information associated with the panelist and information about the media device associated with the panelist;
a panelist database to store the demographic information associated with the panelist, the panelist database to store a record associating an enrollment of the panelist in a first panel corresponding to a first category of the media device;
a fingerprint receiver to access a fingerprint received from the media device associated with the panelist, the fingerprint identifying devices communicating on a same local area network as the media device, the same local area network identified based on a subnet that a private Internet protocol address of the media device is part of to reduce a search space of potential devices;
a fingerprint analyzer to determine whether a second device within a second category of devices corresponding to a second panel is identified in the fingerprint, the second category of devices not including the media device; and
a panel opportunity identifier to determine that the panelist meets a demographic requirement for participation in the second panel, the panel opportunity identifier to prompt the panelist to join the second panel in response to the determination that the second device within the second category of devices is identified in the fingerprint and that the panelist meets a demographic requirement for participation in the second panel, the prompting of the panelist to be performed without requesting additional demographic information from the panelist.
2. The apparatus of claim 1 , wherein the fingerprint identifies wireless local area networks within a wireless signal communication range of the media device.
3. The apparatus of claim 1 , wherein the panel opportunity identifier is to prompt the panelist to join the second panel in response to a determination that the panelist is not enrolled in the second panel.
4. The apparatus of claim 1 , wherein the registrar is to register the panelist for the second panel, wherein the panelist does not provide demographic information when joining the second panel.
5. The apparatus of claim 1 , wherein the fingerprint analyzer is to evaluate a pattern representative of a device identifier associated with one or more devices in the second category of devices to determine whether the second device within the second category of devices corresponding to the second panel is identified in the fingerprint.
6. The apparatus of claim 1 , wherein the first panel corresponds to devices operating a first operating system and the second panel corresponds to devices operating a second operating system different from the first operating system.
7. The apparatus of claim 1 , wherein the panel opportunity identifier is to prompt the panelist to join the second panel by transmitting a message to the media device.
8. A method to expand panelist enrollment, the method comprising:
accessing registration information from a panelist, the registration information including demographic information associated with the panelist and information about a media device associated with the panelist;
storing the demographic information associated with the panelist and a record associating an enrollment of the panelist in a first panel corresponding to a first category of the media device;
accessing a fingerprint received from the media device associated with the panelist, the fingerprint identifying devices communicating on a same local area network as the media device, the same local area network identified based on a subnet that a private Internet protocol address of the media device is part of to reduce a search space of potential devices;
parsing, by executing an instruction with a processor, the fingerprint to determine whether a second device within a second category of devices corresponding to a second panel is identified in the fingerprint, the second category of devices not including the media device;
determining that the panelist meets a demographic requirement for participation in the second panel without requesting additional demographic information from the panelist; and
in response to the determination that the second device within the second category of devices is identified in the fingerprint and that the panelist meets the demographic requirement for participation in the second panel, prompting the panelist to join the second panel, the prompting of the panelist to be performed without requesting additional demographic information from the panelist.
9. The method of claim 8 , wherein the fingerprint identifies wireless local area networks nearby the media device.
10. The method of claim 8 , wherein the prompting of the panelist to join the second panel occurs in response to a determination that the panelist is not enrolled in the second panel.
11. The method of claim 8 , wherein the panelist does not provide demographic information when joining the second panel.
12. The method of claim 8 , wherein the parsing of the fingerprint includes evaluating a pattern representative of a device identifier associated with one or more devices in the second category of devices.
13. The method of claim 8 , wherein the first panel corresponds to devices operating a first operating system and the second panel corresponds to devices operating a second operating system different from the first operating system.
14. The method of claim 8 , wherein the prompting of the panelist to join the second panel includes transmitting a message to the media device.
15. A non-transitory machine-readable medium comprising instructions which, when executed, cause a machine to at least:
access registration information from a panelist, the registration information including demographic information associated with the panelist and information about a media device associated with the panelist;
store the demographic information associated with the panelist and a record associating an enrollment of the panelist in a first panel corresponding to a first category of the media device;
access a fingerprint received from the media device associated with the panelist, the fingerprint identifying devices communicating on a same local area network as the media device, the same local area network identified based on a subnet that a private Internet protocol address of the media device is part of to reduce a search space of potential devices;
parse the fingerprint to determine whether a second device within a second category of devices corresponding to a second panel is identified in the fingerprint, the second category of devices not including the media device;
determine that the panelist meets a demographic requirement for participation in the second panel without requesting additional demographic information from the panelist; and
in response to the determination that the second device within the second category of devices is identified in the fingerprint and that the panelist meets a demographic requirement for participation in the second panel, prompt the panelist to join the second panel, the prompting of the panelist to be performed without requesting additional demographic information from the panelist.
16. The non-transitory machine-readable medium of claim 15 , wherein the prompting of the panelist to join the second panel occurs in response to a determination that the panelist is not enrolled in the second panel.
17. The non-transitory machine-readable medium of claim 15 , further including instructions which, when executed, cause the machine to evaluate a pattern representative of a device identifier associated with one or more devices in the second category of devices.