IP Library Granted Patent US 10,586,471
Granted Patent B1
US 10,586,471 · App. 15/393,930 · Granted Mar 10, 2020

Universal branding panel

Inventor: Samuel Maxwell Marrs (Bradley, IL)
Assignee: VCE IP Holding Company LLC
G09F3/02G09F3/04G09F13/22G09F2013/222
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Quick Facts
Patent No.
US 10,586,471
App. No.
15/393,930
Granted
Mar 10, 2020
Kind
B1
Abstract

A branding device includes a housing, a faceplate, a backlit recess within the housing, housing retention features, and faceplate retention features. The branding device is configured to be installed within a corresponding recess of a panel, such that the faceplate can be removed and replaced without requiring replacement of the entire branding device. To update the branding information of the branding device, the faceplate retention features must be disengaged from the rear of the branding device, the faceplate is then removed, and a faceplate with updated branding information is then installed.

Claims (58)

1. A branding device for a computing infrastructure device, the branding device comprising:

a housing configured to be affixed within a recess of the computing infrastructure device by one or more housing retention features, the housing comprising:

an internal cavity defined by a plurality of side walls and a rear wall of the housing; and

one or more housing-faceplate interface features formed within the internal cavity; and

a faceplate comprising:

one or more faceplate retention features formed external to the faceplate and protruding from a first side of the faceplate, the one or more faceplate retention features being configured to secure the faceplate to an external face of the housing in a position that covers the internal cavity of the housing; and

a decorative pattern visible from a second side of the faceplate,

wherein the branding device is configured to be updated by removing the faceplate from the housing, while the housing remains affixed within the recess of the computing infrastructure device, and installing a replacement faceplate onto the housing, and

wherein the branding device is configured so that only the faceplate is externally visible when the housing is disposed within the recess of the computing infrastructure device.

2. The branding device of claim 1 , wherein the one or more faceplate retention features comprise a pair of opposing faceplate retention features.

3. The branding device of claim 1 , comprising:

a light source configured to emit light into the internal cavity of the housing; and

a harness in electrical communication with a power source and the light source.

4. The branding device of claim 3 , wherein the light source comprises one or more light emitting diodes (LEDs) or a luminescent coating applied to at least a portion of the housing.

5. The branding device of claim 4 , wherein the one or more LEDs are disposed along a perimeter of the interior of the housing.

6. The branding device of claim 1 , comprising:

a light source that is attached to the faceplate and is configured to emit light from the second side of the faceplate; and

a harness in electrical communication with a power source and the light source.

7. The branding device of claim 6 , wherein the light source is a luminescent coating applied to the second side of the faceplate or one or more LEDs in a shape of the decorative pattern.

8. The branding device of claim 1 , wherein the housing comprises a flange around at least a portion of a perimeter of a first side thereof.

9. The branding device of claim 8 , wherein the flange extends outwardly in a plane from an upper edge of the internal cavity, at which the flange is attached to the housing.

10. The branding device of claim 1 , wherein the one or more housing retention features comprise movable tabs configured to lockingly interface with an edge of the recess of the computing infrastructure device to secure the edge between each movable tab and a flange of the housing.

11. The branding device of claim 1 , wherein:

the one or more housing-faceplate interface features comprise one or more cavities formed in a side and/or rear wall of the housing; and

the one or more faceplate retention features comprise tabbed structures configured to interlock with a corresponding cavity of the housing-faceplate interface features.

12. The branding device of claim 11 , wherein the one or more faceplate retention features are only movable by accessing a rear side of the housing.

13. The branding device of claim 1 , wherein:

the one or more housing-faceplate interface features comprise one or more cavities formed in one or more of the plurality of side walls and/or the rear wall of the housing;

each of the one or more faceplate retention features comprises a tabbed structure that is fixedly attached to a surface of the first side of the faceplate; and

the tabbed structure of one of the one or more faceplate retention features is configured for engagement within a corresponding cavity of the one or more cavities in an interlocking manner, the tabbed structure being designed to only be disengaged from the corresponding cavity from a rear of the branding device.

14. A method of branding a computing infrastructure device with a branding device, the method comprising:

forming an internal cavity within a housing, the internal cavity being defined by a plurality of side walls and a rear wall of the housing;

forming one or more housing-faceplate interface features within an internal cavity of a housing;

inserting the housing within a recess of the computing infrastructure device;

securing the housing to the computing infrastructure device by one or more housing retention features;

forming one or more faceplate retention features that are external to the faceplate and protrude from a first side of a faceplate;

forming a decorative pattern on the faceplate, such that the decorative pattern is visible from a second side of the faceplate;

arranging the faceplate on the housing; and

securing, by interlocking the one or more faceplate retention features on the first side of the faceplate with a respective one of the one or more housing-faceplate interface features, the faceplate to an external face of the housing, such that the faceplate covers the internal cavity of the housing;

wherein the housing is disposed within the recess of the computing infrastructure device such that only the faceplate is externally visible when the faceplate is secured to the housing; and

wherein the faceplate is removable from the housing while the housing remains affixed within the recess of the computing infrastructure device.

15. The method of claim 14 , comprising:

connecting a harness of the branding device to a power source of the computing infrastructure device; and

illuminating an interior of the housing,

wherein the decorative pattern is at least semi-translucent, and

wherein illuminating the interior of the housing causes a corresponding illumination of the decorative pattern that is visible from an outside of the computing infrastructure device.

16. The method of claim 14 , comprising updating the branding of the computing infrastructure device, wherein updating the branding comprises:

accessing a rear portion of the branding device;

disengaging the one or more faceplate retention features from corresponding housing retention features;

removing a faceplate from a housing affixed to the computing infrastructure device; and

installing another faceplate onto the housing.

17. The method of claim 14 , wherein:

the one or more housing-faceplate interface features comprise one or more cavities formed in one or more of the plurality of side walls and/or the rear wall of the housing;

the one or more faceplate retention features each comprising a tabbed structure that is fixedly attached to a surface of the first side of the faceplate;

the tabbed structure of one of the one or more faceplate retention features is engaged within a corresponding cavity of the one or more cavities in an interlocking manner, the tabbed structure being designed to only be disengaged from the corresponding cavity from a rear of the branding device.

18. The method of claim 14 , comprising forming a flange around at least a portion of a perimeter of a first side of the housing, wherein the flange extends outwardly in a plane from an upper edge of the internal cavity, at which the flange is attached to the housing.

19. The method of claim 14 , comprising emitting light, via a light source, into the internal cavity of the housing, wherein a harness is provided for electrical communication with a power source and the light source.

20. The method of claim 19 , wherein the one or more housing retention features comprise movable tabs that lockingly interface with an edge of the recess of the computing infrastructure device, thereby securing the edge between each movable tab and a flange of the housing.

Assignments (5)
RELEASE OF SECURITY INTEREST IN PATENTS PREVIOUSLY RECORDED AT REEL/FRAME (053546/0001) Recorded Jun 23, 2022
From: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., AS NOTES COLLATERAL AGENT
To: DELL MARKETING L.P. (ON BEHALF OF ITSELF AND AS SUCCESSOR-IN-INTEREST TO CREDANT TECHNOLOGIES, INC.); DELL INTERNATIONAL L.L.C.; DELL PRODUCTS L.P.; DELL USA L.P.; EMC CORPORATION; DELL MARKETING CORPORATION (SUCCESSOR-IN-INTEREST TO FORCE10 NETWORKS, INC. AND WYSE TECHNOLOGY L.L.C.); EMC IP HOLDING COMPANY LLC
Reel/Frame 071642/0001 →
SECURITY AGREEMENT Recorded Apr 22, 2020
From: CREDANT TECHNOLOGIES INC.; DELL INTERNATIONAL L.L.C.; DELL MARKETING L.P.; DELL PRODUCTS L.P.; DELL USA L.P.; EMC CORPORATION; FORCE10 NETWORKS, INC.; WYSE TECHNOLOGY L.L.C.; EMC IP HOLDING COMPANY LLC
To: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A.
Reel/Frame 053546/0001 →
MERGER Recorded Mar 26, 2020
From: VCE IP HOLDING COMPANY LLC
To: EMC IP HOLDING COMPANY LLC
Reel/Frame 052236/0497 →
SECURITY AGREEMENT Recorded Mar 21, 2019
From: CREDANT TECHNOLOGIES, INC.; DELL INTERNATIONAL L.L.C.; DELL MARKETING L.P.; DELL PRODUCTS L.P.; DELL USA L.P.; EMC CORPORATION; FORCE10 NETWORKS, INC.; WYSE TECHNOLOGY L.L.C.; EMC IP HOLDING COMPANY LLC
To: THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A.
Reel/Frame 049452/0223 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 18, 2017
From: MARRS, SAMUEL MAXWELL
To: VCE IP HOLDING COMPANY LLC
Reel/Frame 041005/0135 →