Systems and methods for content interaction

1. A computer-implemented method comprising:

providing, by a computing device, a creative tools interface that includes one or more options for visually animating at least one portion of a media content item to be posted through a social networking system, wherein the media content item provides a visual representation of captured subject matter;

determining, by the computing device, a user selection of an option to apply at least one visual animation to at least one object represented in the media content item, wherein the at least one visual animation traces an outline of the at least one object;

determining, by the computing device, the outline of the at least one object based at least in part on an edge detection technique;

determining, by the computing device, a rate at which the at least one visual animation is animated, wherein the rate modifies a speed at which the at least one visual animation traces the outline of the at least one object;

causing, by the computing device, the at least one visual animation of the at least one object in response to a selection of an option to animate the at least one visual animation; and

causing, by the computing device, the visually animated media content item to be posted through the social networking system, wherein the user designates whether the visually animated media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.

2. The computer-implemented method of claim 1 , wherein causing at least one visual animation to be applied to the media content item further comprises:

determining, by the computing device, that the user has selected an option to animate a text overlay in the media content item; and

causing, by the computing device, the text overlay to animate when the media content item is viewed based at least in part on the user selection.

3. The computer-implemented method of claim 2 , wherein the text is animated to simulate a shading effect.

4. The computer-implemented method of claim 3 , wherein the shading of the text changes in response to one or more device gestures performed using the computing device.

5. The computer-implemented method of claim 1 , wherein causing at least one visual animation to be applied to the media content item further comprises:

determining, by the computing device, that the user has selected an option to insert an animated graphical overlay in the media content item; and

causing, by the computing device, the graphical overlay to animate when the media content item is viewed based at least in part on the user selection.

6. The computer-implemented method of claim 1 , wherein causing at least one visual animation to be applied to the media content item further comprises:

determining, by the computing device, at least one object included in the subject matter captured in the media content item based at least in part on a trained content classifier;

determining, by the computing device, that the user has selected an option to animate the object in the media content item; and

causing, by the computing device, at least one graphical overlay to animate at least one portion of the object when the media content item is viewed.

7. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

providing a creative tools interface that includes one or more options for visually animating at least one portion of a media content item to be posted through a social networking system, wherein the media content item provides a visual representation of captured subject matter;

determining a user selection of an option to apply at least one visual animation to at least one object represented in the media content item, wherein the at least one visual animation traces an outline of the at least one object;

determining the outline of the at least one object based at least in part on an edge detection technique;

determining a rate at which the at least one visual animation is animated, wherein the rate modifies a speed at which the at least one visual animation traces the outline of the at least one object;

causing the at least one visual animation of the at least one object in response to a selection of an option to animate the at least one visual animation; and

causing the visually animated media content item to be posted through the social networking system, wherein the user designates whether the visually animated media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.

8. The system of claim 7 , wherein causing at least one visual animation to be applied to the media content item further causes the system to perform:

determining that the user has selected an option to animate a text overlay in the media content item; and

causing the text overlay to animate when the media content item is viewed based at least in part on the user selection.

9. The system of claim 8 , wherein the text is animated to simulate a shading effect.

10. The system of claim 9 , wherein the shading of the text changes in response to one or more device gestures performed using the computing device.

11. The system of claim 7 , wherein causing at least one visual animation to be applied to the media content item further causes the system to perform:

determining that the user has selected an option to insert an animated graphical overlay in the media content item; and

causing the graphical overlay to animate when the media content item is viewed based at least in part on the user selection.

12. The system of claim 7 , wherein causing at least one visual animation to be applied to the media content item further causes the system to perform:

determining at least one object included in the subject matter captured in the media content item based at least in part on a trained content classifier;

determining that the user has selected an option to animate the object in the media content item; and

causing at least one graphical overlay to animate at least one portion of the object when the media content item is viewed.

13. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

providing a creative tools interface that includes one or more options for visually animating at least one portion of a media content item to be posted through a social networking system, wherein the media content item provides a visual representation of captured subject matter;

determining a user selection of an option to apply at least one visual animation to at least one object represented in the media content item, wherein the at least one visual animation traces an outline of the at least one object;

determining the outline of the at least one object based at least in part on an edge detection technique;

determining a rate at which the at least one visual animation is animated, wherein the rate modifies a speed at which the at least one visual animation traces the outline of the at least one object;

causing the at least one visual animation of the at least one object in response to a selection of an option to animate the at least one visual animation; and

causing the visually animated media content item to be posted through the social networking system, wherein the user designates whether the visually animated media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.

14. The non-transitory computer-readable storage medium of claim 13 , wherein causing at least one visual animation to be applied to the media content item further causes the computing system to perform:

determining that the user has selected an option to animate a text overlay in the media content item; and

causing the text overlay to animate when the media content item is viewed based at least in part on the user selection.

15. The non-transitory computer-readable storage medium of claim 14 , wherein the text is animated to simulate a shading effect.

16. The non-transitory computer-readable storage medium of claim 15 , wherein the shading of the text changes in response to one or more device gestures performed using the computing device.

17. The non-transitory computer-readable storage medium of claim 13 , wherein causing at least one visual animation to be applied to the media content item further causes the computing system to perform:

determining that the user has selected an option to insert an animated graphical overlay in the media content item; and

causing the graphical overlay to animate when the media content item is viewed based at least in part on the user selection.