IP Library Granted Patent US 10,484,758
Granted Patent B2
US 10,484,758 · App. 15/399,415 · Granted Nov 19, 2019

Computing system with content-characteristic-based trigger feature

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Quick Facts
Patent No.
US 10,484,758
App. No.
15/399,415
Granted
Nov 19, 2019
Kind
B2
Abstract

In one aspect, an example method includes (i) receiving, by a computing system, media content; (ii) generating, by the computing system, a fingerprint of a portion of the received media content; (iii) determining, by the computing system, that the received media content has a predefined characteristic; (iv) responsive to determining that the received media content has the predefined characteristic, transmitting, by the computing system, the generated fingerprint to a content identification server to identify the portion of the received media content; and (v) performing an action based on the identified portion of media content.

Claims (39)

1. A method comprising:

receiving, by a computing system, media content, wherein the media content comprises a first portion and a second portion, wherein the computing system receives the first portion before receiving the second portion;

generating, by the computing system, a fingerprint of the second portion of the received media content;

determining, by the computing system, that the first portion of the received media content includes a threshold extent of non-substantive media content;

responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content, transmitting, by the computing system, the generated fingerprint to a content identification server to identify the second portion of the received media content; and

performing an action that relates to the identified second portion of media content.

2. The method of claim 1 , wherein the computing system is a media presentation device, wherein the media presentation device is connected to a receiver, wherein receiving the media content comprises receiving the media content from the receiver.

3. The method of claim 1 , wherein determining that the first portion of the received media content includes the threshold extent of non-substantive media content comprises determining that the first portion and the second portion lack a threshold extent of similarity with each other.

4. The method of claim 3 , wherein (i) the first portion is a program segment and the second portion is a commercial, (ii) the first portion is a first commercial and the second portion is a second commercial that is different from the first commercial, (iii) the first portion is a commercial and the second portion is a program segment, or (iv) the first portion is a first program segment and the second portion is a second program segment that is different from the first program segment.

5. The method of claim 3 , wherein the fingerprint is a second fingerprint, the method further comprising:

generating, by the computing system, a first fingerprint of the first portion, wherein determining that the first portion and the second portion lack a threshold extent of similarity with each other comprises determining that the generated first fingerprint and the generated second fingerprint lack a threshold extent of similarity with each other.

6. The method of claim 3 , wherein determining that the first portion and the second portion lack a threshold extent of similarity with each other comprises using a trained classifier to determine that the first portion and the second portion lack a threshold extent of similarity with each other.

7. The method of claim 1 , wherein the media content is video content and wherein determining that the first portion of the received media content includes the threshold extent of non-substantive media content comprises determining that the first portion includes a threshold extent of substantially black video content.

8. The method of claim 1 , wherein determining that the first portion of the received media content includes the threshold extent of non-substantive media content comprises using a trained classifier to determine that the first portion includes the threshold extent of non-substantive media content.

9. The method of claim 1 , wherein generating the fingerprint of the second portion of the received media content occurs responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content.

10. The method of claim 1 , wherein generating the fingerprint of the second portion of the received media content and transmitting the generated fingerprint to the content identification server to identify the second portion of the received media content both occur proximate a time of the determining that the first portion of the received media content includes the threshold extent of non-substantive media content.

11. The method of claim 1 , wherein the computing system is a media presentation device, the method further comprising:

presenting, by the media presentation device, via a user interface of the media presentation device, the second portion of media content, and wherein performing the action that relates to the identified second portion of media content comprises causing supplemental content to be presented in conjunction with the second portion of media content being presented by the media presentation device.

12. The method of claim 1 , wherein performing the action that relates to the identified second portion of media content comprises recording presentation of the identified second portion of media content for use in a media content ratings system.

13. The method of claim 1 , wherein the media content is video content.

14. A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:

receiving, by a computing system, media content, wherein the media content comprises a first portion and a second portion, wherein the computing system receives the first portion before receiving the second portion;

generating, by the computing system, a fingerprint of the second portion of the received media content;

determining, by the computing system, that the first portion of the received media content includes a threshold extent of non-substantive media content;

responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content, transmitting, by the computing system, the generated fingerprint to a content identification server to identify the second portion of the received media content; and

performing an action that relates to the identified second portion of media content.

15. The non-transitory computer-readable medium of claim 14 , wherein the computing system is a media presentation device, wherein the media presentation device is connected to a receiver, wherein receiving the media content comprises receiving the media content from the receiver.

16. The non-transitory computer-readable medium of claim 14 , wherein determining that the first portion of the received media content includes the threshold extent of non-substantive media content determining that the first portion and the second portion lack a threshold extent of similarity with each other.

17. The non-transitory computer-readable medium of claim 14 , wherein the computing system is a media presentation device, the set of acts further comprising:

presenting, by the media presentation device, via a user interface of the media presentation device, the second portion of media content, and wherein performing the action that relates to the identified second portion of media content comprises causing supplemental content to be presented in conjunction with the second portion of media content being presented by the media presentation device.

18. A computing system comprising:

a communication interface;

a processor; and

a non-transitory computer-readable medium having stored thereon program instructions that upon execution by the processor, cause performance of a set of acts comprising:

receiving, via the communication interface, media content, wherein the media content comprises a first portion and a second portion, wherein the computing system receives the first portion before receiving the second portion;

generating a fingerprint of the second portion of the received media content;

determining that the first portion of the received media content includes a threshold extent of non-substantive media content;

responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content, transmitting the generated fingerprint to a content identification server to identify the second portion of the received media content; and

performing an action that relates to the identified second portion of media content.

Assignments (12)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
RELEASE (REEL 042262 / FRAME 0601) Recorded Oct 13, 2022
From: CITIBANK, N.A.
To: GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC
Reel/Frame 061748/0001 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: GRACENOTE, INC.
To: ROKU, INC.
Reel/Frame 056103/0786 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Apr 13, 2017
From: GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE DIGITAL VENTURES, LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT
Reel/Frame 042262/0601 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 9, 2017
From: HARRON, WILSON; DIMITRIOU, KONSTANTINOS ANTONIOS
To: GRACENOTE, INC.
Reel/Frame 040907/0168 →