IP Library › Granted Patent US 10,504,172
Granted Patent B2
US 10,504,172 · App. 15/401,555 · Granted Dec 10, 2019

Systems and methods for collecting and updating online product content

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Quick Facts
Patent No.
US 10,504,172
App. No.
15/401,555
Granted
Dec 10, 2019
Kind
B2
Abstract

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of determining that content for a product in an electronic catalog for display on a webpage of an online retailer comprises incorrect content or is missing content, coordinating a first display on mobile electronic devices of a plurality of users of a request to provide additional content that (1) replaces the incorrect content for the product in the electronic catalog or (2) provides the missing content for the product in the electronic catalog, receiving the additional content for the product from the mobile electronic devices of the plurality of users, and coordinating a second display of the additional information of the product on the one or more webpages of the online retailer.

Claims (206)

1. A system comprising:

one or more processing modules; and

one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of:

determining that content for a product in an electronic catalog for display on one or more webpages of an online retailer comprises incorrect content or is missing content;

coordinating a first display on one or more mobile electronic devices of one or more users of a request to provide additional content for the product that:

(1) replaces at least a portion of the incorrect content for the product in the electronic catalog of the online retailer; or

(2) provides at least a portion of the missing content for the product in the electronic catalog of the online retailer,

wherein the additional content comprises at least one of:

one or more photographs of the product taken by the one or more users on the one or more mobile electronic devices;

one or more concrete attributes for the product, the one or more concrete attributes comprising at least one of:

a brand of the product;

a key descriptor of the product;

a product type of the product; or

a model number of the product; or

one or more abstract attributes for the product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the product;

a style attribute of the product; or

a descriptive attribute of the product;

receiving the additional content for the product from the one or more mobile electronic devices of the one or more users;

saving the additional content for the product in a database of the online retailer;

matching the additional content for the product to the content of the product in the electronic catalog of the online retailer;

selecting voting content from the additional content, the voting content comprising at least one of:

(1) a first photograph of the one or more photographs;

(2) a first concrete attribute of the one or more concrete attributes; or

(3) a first abstract attribute of the one or more abstract attributes;

coordinating a second display of the voting content, as selected, on the one or more mobile electronic devices of the one or more users;

receiving votes of a preferred content of the voting content from the one or more users; and

coordinating a third display of a highest voted content of the additional content of the product on the one or more webpages of the online retailer.

2. The system of claim 1 , wherein:

the additional content comprises the one or more photographs of the product; and

the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

coordinating a fourth display of photo-taking tips on the one or more mobile electronic devices of the one or more users;

penalizing a user of the one or more users for submitting a user photograph determined to be a poor quality photograph;

parsing textual information for the product from the one or more photographs; and

using the textual information, as parsed, in the electronic catalog.

3. The system of claim 1 , wherein

the voting content further comprises at least one of:

(1) a second photograph of the one or more photographs;

(2) a second concrete attribute of the one or more concrete attributes; or

(3) a second abstract attribute of the one or more abstract attributes.

4. The system of claim 1 , wherein the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform an act of:

receiving a product identifier for the product from a mobile electronic device of the one or more mobile electronic devices of one of the one or more users before determining that the content for the product in the electronic catalog for display on the one or more webpages of the online retailer comprises the incorrect content or is the missing content.

5. The system of claim 1 , wherein the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

receiving a product identifier for an additional product from a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users;

determining that the additional product does not match any products in the electronic catalog of the online retailer;

coordinating a fourth display on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users of a request to provide new content for the additional product, the new content comprising at least one of:

(1) a photograph of the additional product taken by the user of the one or more users on the mobile electronic device of the one or more mobile electronic devices;

(2) one or more concrete attributes for the additional product, the one or more concrete attributes for the additional product comprising at least one of:

a brand of the additional product;

a key descriptor of the additional product;

a product type of the additional product; or

a model number of the additional product; or

(3) one or more abstract attributes for the additional product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the additional product;

a style attribute of the additional product; or

a descriptive attribute of the additional product;

receiving the new content for the additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users; and

saving the new content for the additional product in the database of the online retailer.

6. The system of claim 1 , wherein the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

determining that the additional content influences purchasers to buy the product more than other content of the missing content or the incorrect content;

determining a location of the product in a physical store of the online retailer; and

coordinating a fourth display of the location of the product in the physical store of the online retailer on a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users.

7. The system of claim 1 , wherein the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

determining incentives for the one or more users to provide the additional content for the product; and

coordinating a fourth display of a reward for providing the additional content for the product on a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users after receiving the additional content for the product from the user of the one or more users.

8. The system of claim 1 , wherein the one or more users comprise at least one of:

employees of the online retailer; or

general public.

9. The system of claim 1 , wherein:

the one or more users comprise at least one of:

employees of the online retailer; or

general public;

the voting content further comprises at least one of:

(1) a second photograph of the one or more photographs;

(2) a second concrete attribute of the one or more concrete attributes; or

(3) a second abstract attribute of the one or more abstract attributes;

when the additional content comprises at least the one or more photographs, the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

coordinating a fourth display of photo-taking tips on the one or more mobile electronic devices of the one or more users;

penalizing a user of the one or more users for submitting a user photograph determined to be a poor quality photograph;

parsing textual information for the product from the one or more photographs; and

using the textual information, as parsed, in the electronic catalog;

the one or more non-transitory storage modules storing computing instructions are further configured to run on the one or more processing modules and perform acts of:

receiving a product identifier for the product from a mobile electronic device of the one or more mobile electronic devices of one of the one or more users before determining that the content for the product in the electronic catalog for display on the one or more webpages of the online retailer comprises the incorrect content or is the missing content;

receiving a product identifier for an additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

determining that the additional product does not match any products in the electronic catalog of the online retailer;

coordinating a fifth display on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users of a request to provide new content for the additional product, the new content comprising at least one of:

(1) a photograph of the additional product taken by the user of the one or more users on the mobile electronic device of the one or more mobile electronic devices;

(2) one or more concrete attributes for the additional product, the one or more concrete attributes for the additional product comprising at least one of:

a brand of the additional product;

a key descriptor of the additional product;

a product type of the additional product; or

a model number of the additional product; or

(3) one or more abstract attributes for the additional product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the additional product;

a style attribute of the additional product; or

a descriptive attribute of the additional product;

receiving the new content for the additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

saving the new content for the additional product in the database of the online retailer;

determining that the additional content influences purchasers to buy the product more than other content of the missing content or the incorrect content;

determining a location of the product in a physical store of the online retailer;

coordinating a sixth display of the location of the product in the physical store of the online retailer on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

determining incentives for the one or more users to provide the additional content for the product; and

coordinating a seventh display of a reward for providing the additional content for the product on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users after receiving the additional content for the product from the user of the one or more users.

10. A method comprising:

determining that content for a product in an electronic catalog for display on one or more webpages of an online retailer comprises incorrect content or is missing content;

coordinating a first display on one or more mobile electronic devices of one or more users of a request to provide additional content for the product that

(1) replaces at least a portion of the incorrect content for the product in the electronic catalog of the online retailer; or

(2) provides at least a portion of the missing content for the product in the electronic catalog of the online retailer,

wherein the additional content comprises at least one of:

one or more photographs of the product taken by the one or more users on the one or more mobile electronic devices;

one or more concrete attributes for the product, the one or more concrete attributes comprising at least one of:

a brand of the product;

a key descriptor of the product;

a product type of the product; or

a model number of the product; or

one or more abstract attributes for the product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the product;

a style attribute of the product; or

a descriptive attribute of the product;

receiving the additional content for the product from the one or more mobile electronic devices of the one or more users;

saving the additional content for the product in a database of the online retailer;

matching the additional content for the product to the content of the product in the electronic catalog of the online retailer;

selecting voting content from the additional content, the voting content comprising at least one of:

(1) a first photograph of the one or more photographs;

(2) a first concrete attribute of the one or more concrete attributes; or

(3) a first abstract attribute of the one or more abstract attributes;

coordinating a second display of the voting content, as selected, on the one or more mobile electronic devices of the one or more users;

receiving votes of a preferred content of the voting content from the one or more users; and

coordinating a third display of a highest voted content of the additional content of the product on the one or more webpages of the online retailer.

11. The method of claim 10 , wherein:

the additional content comprises the one or more photographs of the product; and

the method further comprises:

coordinating a fourth display of photo-taking tips on the one or more mobile electronic devices of the one or more users;

penalizing a user of the one or more users for submitting a user photograph determined to be a poor quality photograph;

parsing textual information for the product from the one or more photographs; and

using the textual information, as parsed, in the electronic catalog.

12. The method of claim 10 , wherein:

the voting content further comprises at least one of:

(1) a second photograph of the one or more photographs;

(2) a second concrete attribute of the one or more concrete attributes; or

(3) a second abstract attribute of the one or more abstract attributes.

13. The method of claim 10 , further comprising:

receiving a product identifier for the product from a mobile electronic device of the one or more mobile electronic devices of one of the one or more users before determining that the content for the product in the electronic catalog for display on the one or more webpages of the online retailer comprises the incorrect content or is the missing content.

14. The method of claim 10 , further comprising:

receiving a product identifier for an additional product from a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users;

determining that the additional product does not match any products in the electronic catalog of the online retailer;

coordinating a fourth display on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users of a request to provide new content for the additional product, the new content comprising at least one of:

(1) a photograph of the additional product taken by the user of the one or more users on the mobile electronic device of the one or more mobile electronic devices;

(2) one or more concrete attributes for the additional product, the one or more concrete attributes for the additional product comprising at least one of:

a brand of the additional product;

a key descriptor of the additional product;

a product type of the additional product; or

a model number of the additional product or

(3) one or more abstract attributes for the additional product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the additional product;

a style attribute of the additional product; or

a descriptive attribute of the additional product;

receiving the new content for the additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users; and

saving the new content for the additional product in the database of the online retailer.

15. The method of claim 10 , further comprising:

determining that the additional content influences purchasers to buy the product more than other content of the missing content or the incorrect content;

determining a location of the product in a physical store of the online retailer; and

coordinating a fourth display of the location of the product in the physical store of the online retailer on a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users.

16. The method of claim 10 , further comprising:

determining incentives for the one or more users to provide the additional content for the product; and

coordinating a fourth display of a reward for providing the additional content for the product on a mobile electronic device of the one or more mobile electronic devices of a user of the one or more users after receiving the additional content for the product from the user of the one or more users.

17. The method of claim 10 , wherein the one or more users comprise at least one of:

employees of the online retailer; or

general public.

18. The method of claim 10 , wherein:

the one or more users comprise at least one of:

employees of the online retailer; or

general public;

the voting content further comprises at least one of:

(1) a second photograph of the one or more photographs;

(2) a second concrete attribute of the one or more concrete attributes; or

(3) a second abstract attribute of the one or more abstract attributes;

when the additional content comprises at least the one or more photographs, the method further comprises:

coordinating a fourth display of photo-taking tips on the one or more mobile electronic devices of the one or more users;

penalizing a user of the one or more users for submitting a user photograph determined to be a poor quality photograph;

parsing textual information for the product from the one or more of photographs; and

using the textual information, as parsed, in the electronic catalog;

the method further comprises:

receiving a product identifier for the product from a mobile electronic device of the one or more mobile electronic devices of one of the one or more users before determining that the content for the product in the electronic catalog for display on the one or more webpages of the online retailer comprises the incorrect content or is the missing content;

receiving a product identifier for an additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

determining that the additional product does not match any products in the electronic catalog of the online retailer;

coordinating a fifth display on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users of a request to provide new content for the additional product, the new content comprising at least one of:

(1) a photograph of the additional product taken by the user of the one or more users on the mobile electronic device of the one or more mobile electronic devices;

(2) one or more concrete attributes for the additional product, the one or more concrete attributes for the additional product comprising at least one of:

a brand of the additional product;

a key descriptor of the additional product;

a product type of the additional product; or

a model number of the additional product or

(3) one or more abstract attributes for the additional product, the one or more abstract attributes comprising at least one of:

an occasion attribute of the additional product;

a style attribute of the additional product; or

a descriptive attribute of the additional product;

receiving the new content for the additional product from the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

saving the new content for the additional product in the database of the online retailer;

determining that the additional content influences purchasers to buy the product more than other content of the missing content or the incorrect content;

determining a location of the product in a physical store of the online retailer;

coordinating a sixth display of the location of the product in the physical store of the online retailer on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users;

determining incentives for the one or more users to provide the additional content for the product; and

coordinating a seventh display of a reward for providing the additional content for the product on the mobile electronic device of the one or more mobile electronic devices of the user of the one or more users after receiving the additional content for the product from the user of the one or more users.

19. The system of claim 7 , wherein the incentives for the one or more users to provide the additional content for the product comprises a gamification of providing the additional content for the product.

20. The method of claim 16 , wherein the incentives for the one or more users to provide the additional content for the product comprises a gamification of providing the additional content for the product.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 2, 2018
From: WAL-MART STORES, INC.
To: WALMART APOLLO, LLC
Reel/Frame 045817/0115 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 11, 2017
From: TAN, JONATHAN; KRISHNAN, GANESH KUMAR; FISH, SCOTT; DEEP, ROHIT
To: WAL-MART STORES, INC.
Reel/Frame 040943/0632 →