System and method to determine the validity of an interaction on a network

1. A computer implemented method for determining validity of web-based interactions, comprising:

collecting web-based interaction data for web-based interactions with a network, the web-based interaction data including at least aggregate measure data that comprises a number of unique queries per web-based session;

accessing the web-based interaction data relating to a web-based interaction with the network;

ignoring or blocking the web-based interaction based on the aggregate measure data; and

determining validity of the web-based interaction based on the aggregate measure data.

2. The method of claim 1 wherein determining the validity of the web-based interaction comprises determining the validity of the web-based interaction within a predetermined period of time.

3. The method of claim 2 further comprising, upon determining the web-based interaction is invalid within the predetermined time, automatically providing an alert to a web-based advertiser about the invalid web-based interaction.

4. The method of claim 1 , further comprising: automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction based on the aggregate measure data.

5. The method of claim 1 , where the aggregate measure data further comprises Internet click data.

6. The method of claim 1 , where the aggregate measure data further comprises Internet search result data.

7. The method of claim 1 , where the aggregate measure data further comprises Internet advertiser data.

8. The method of claim 1 , where the aggregate measure data further comprises data related to a source Internet IP address of the web-based interaction.

9. The method of claim 1 further comprising applying a predictive model to the aggregate measure data and unique feature data to produce a risk value of a click interaction on the Internet, the predictive model being built based on the collected web-based interaction data for the web-based interactions with the network, and wherein determining the validity of the web-based interaction comprises determining the validity based on the risk value.

10. A computer implemented method for monitoring and handling web-based interactions, comprising:

accessing web-based interaction data relating to a web-based interaction, the web-based interaction data comprising at least one of

a number of clicks per Internet Protocol (IP) address for a given time period,

a number of unique queries per web-based session, and

a number of network clicks for a given time period; and

handling the web-based interaction by ignoring or blocking the web-based interaction based on the web-based interaction data.

11. The method of claim 10 wherein handling of the web-based interaction further comprises automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction.

12. The method of claim 10 wherein handling the web-based interaction further comprises determining validity of the web-based interaction based on

the number of clicks per Internet Protocol (IP) address for a given time period,

the number of unique queries per web-based session, or

the number of network clicks for a given time period.

13. The method of claim 12 wherein determining the validity of the web-based interaction comprises determining validity of the web-based interaction within a predetermined period of time to handle the web-based interaction.

14. The method of claim 13 further comprising:

determining the web-based interaction is invalid within the predetermined time; and

upon determining the web-based interaction is invalid, automatically providing an alert to a web-based advertiser about the invalid web-based interaction.

15. The method of claim 14 further comprising:

receiving, from the web-based advertiser, changed terms of an advertising contract of the web-based advertiser.

16. The method of claim 13 further comprising:

determining the web-based interaction is invalid within the predetermined time; and

upon determining the web-based interaction is invalid, automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction.

17. The method of claim 10 wherein accessing web-based interaction data relating to a web-based interaction comprises accessing at least one of Internet search result data, Internet advertiser data and data related to respective source Internet IP addresses of the web-based interactions.

18. A computer implemented method for determining validity of web-based interactions, the method comprising:

processing web-based interactions over a network;

for the web-based interactions, storing information about at least one of:

a number of clicks per Internet Protocol (IP) address for a given time period,

a number of unique queries per web-based session, and

a number of network clicks for a given time period;

Internet search result data;

Internet advertiser data; and

data related to respective source Internet IP addresses of the web-based interactions;

aggregating the stored information to produce aggregate measure data;

receiving a web-based interaction over the network;

accessing aggregate measure data relating to a web-based interaction, the aggregate measure data comprising a number of unique actions per web-based session; and

determining the validity of the web-based interaction based on the number of unique actions per web-based session.

19. The method of claim 18 further comprising:

automatically adjusting an account of a web-based advertiser.

20. The method of claim 19 wherein automatically adjusting an account of a web-based advertiser comprises:

reducing or removing a cost of the web-based interaction based on the number of unique actions per web-based session.