Granted Patent B1

US 9,918,135 · App. 15/426,545 · Granted Mar 13, 2018

Abstract

Claims (53)

1. A method, comprising:

facilitating, by a network device of a wireless network and comprising a processor, a first transmission of a multimedia content stream to a communications device, wherein the multimedia content stream comprises a main content item and a supplemental content item that supplements the main content item, and wherein the supplemental content item is renderable for consumption at a same time as the main content item when the multimedia content stream is displayed by the communications device;

in response to a request from the communications device for additional information related to the supplemental content item, facilitating, by the network device, a second transmission, to the communications device, of data that comprises the additional information; and

based on an indication, received from the communications device, of an acceptance of the data related to the supplemental content item, facilitating, by the network device, an action related to the supplemental content item, wherein the indication is received during the consumption of the main content item of the multimedia content stream.

2. The method of claim 1 , wherein the action is a first action, and wherein the facilitating the first action comprises:

transmitting, by the network device, a notification to a device associated with a defined identity, and wherein the notification comprises the acceptance of the data related to the supplemental content item; and

in response to receipt of a communication from the device, facilitating, by the network device, a second action related to the supplemental content item.

3. The method of claim 2 , wherein the main content item is a first content item and the supplemental content item is a second content item, wherein the communication from the device is a denial of the acceptance of the data related to the supplemental content item, and wherein the method further comprises facilitating, by the network device, a third transmission of the denial to the communications device to be output at the communications device during the consumption of the first content item or a third content item.

4. The method of claim 2 , wherein the communication from the device is an approval of the acceptance of the data related to the supplemental content item, and wherein the method further comprises:

facilitating, by the network device, a third transmission of the approval to the communications device; and

facilitating, by the network device, a delivery of the supplemental content item to the communications device or to a defined location other than where the communications device is determined to be.

5. The method of claim 4 , wherein the supplemental content item is associated with a physical object and the defined location is a delivery location for the physical object.

6. The method of claim 1 , wherein the facilitating the first transmission of the data related to the supplemental content item comprises:

facilitating, by the network device, the first transmission of an incentive associated with the action related to the supplemental content item, wherein the incentive comprises a defined interval for the action; and

terminating, by the network device, availability of the incentive after expiration of the defined interval.

7. The method of claim 6 , wherein the supplemental content item relates to a product and the incentive is a price reduction for a purchase of the product.

8. The method of claim 1 , wherein the indication from the communications device is a request to place the data related to the supplemental content item in a queue, and wherein the facilitating the action comprises storing the data related to the supplemental content item in a storage device accessible by the communications device.

9. The method of claim 8 , wherein the action is a first action, and wherein the method further comprises:

determining, by the network device, an expiration of a defined interval after the data related to the supplemental content item is retained in the storage device;

facilitating, by the network device, an output of the data related to the supplemental content item by the communications device; and

facilitating, by the network device, a second action related to the supplemental content item.

10. The method of claim 9 , wherein the facilitating the second action comprises removing the data related to the supplemental content item from the storage device.

11. The method of claim 9 , wherein the supplemental content item is associated with a physical object, and wherein the facilitating the second action comprises facilitating a delivery of the physical object to a defined location.

12. The method of claim 1 , wherein the data is first data, wherein the supplemental content item is a first supplemental content item, wherein the indication is a first indication, wherein the acceptance is a first acceptance, wherein the first acceptance of the first data related to the first supplemental content item comprises the first indication of an interest in the first supplemental content item, and wherein the method further comprises:

facilitating, by the network device, a third transmission of second data related to a second supplemental content item to be output at the communications device, wherein the second supplemental content item is renderable for the consumption at the same time as the main content item when the multimedia content stream is displayed by the communications device; and

in response to a second indication, from the communications device, of a second acceptance of the second data related to the second supplemental content item, facilitating, by the network device, a second action related to the second supplemental content item, wherein the second indication is received during the consumption of the main content item.

13. A system, comprising:

a processor; and

a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising:

facilitating output of a multimedia content stream at a communications device, wherein the multimedia content stream comprises a main content item and a message;

in response to a request for supplementary information related to the message, facilitating, at the communications device, an output of data that comprises the supplementary information, wherein the data and the main content item are consumed concurrently at the communications device; and

in response to receipt of an indication of an acceptance request of the data related to the message, facilitating an action related to the message.

14. The system of claim 13 , wherein the operations further comprise:

transmitting, to a device of an identified entity, a notification comprising the acceptance request of the data related to the message; and

in response to receipt of a denial from the device of the identified entity, facilitating output of the denial of the acceptance request at the communications device.

15. The system of claim 13 , wherein the message comprises an advertisement of a physical object, and wherein the operations further comprise:

transmitting, to a device of an identified third-party entity, a notification comprising the acceptance request of the data related to the message;

in response to receipt of an approval of the acceptance request from the device of the identified third-party entity, facilitating output of the approval at the communications device; and

facilitating delivery of the physical object to a location defined by an entity associated with the communications device.

16. The system of claim 13 , wherein the action comprises provision of an incentive associated with a completion of the acceptance request within a defined time interval.

17. The system of claim 16 , wherein the operations further comprise:

based on a determination that the defined time interval has expired, facilitating, at the communications device, an additional output of the data related to the message.

18. A machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

outputting a multimedia content stream that comprises a main content item and a message not related to the main content item;

in response to an indication of interest in the message, outputting data that comprises content of the message, wherein the content is output concurrently with the main content item;

in response to an acceptance of the data, transmitting information related to the acceptance to a device associated with an identity;

based on a response received from the device being determined to be a denial of the acceptance, facilitating output of the denial; and

based on the response received from the device being determined to be an approval of the acceptance, facilitating a delivery of the content of the message.

19. The machine-readable storage medium of claim 18 , wherein the operations further comprise:

based on the denial of the acceptance, discontinuing output of subsequent messages included in the multimedia content stream during the output of the main content item.

20. The machine-readable storage medium of claim 18 , wherein the content of the message is associated with a physical object, and wherein the operations further comprise:

completing a transaction for purchase of the physical object; and

facilitating the delivery of the physical object to a location identified in transaction information associated with the transaction.

Assignments (6)