Digital Experience Content Personalization and Recommendation within an AR or VR Environment
Digital experience content personalization and recommendation techniques within an AR or VR environment are described. In one example, a user profile is received that models how user interaction occurs with respect to virtual objects within a virtual or augmented reality environment. Digital experience content is obtained that defines a virtual or augmented reality environment. A virtual object is selected for inclusion as part of the digital experience content based at least in part on the user profile. Digital experience content is generated to support user interaction with the selected virtual object as part of the virtual or augmented reality environment.
1 . In a digital medium environment to personalize user interaction with digital experience content as part of a virtual or augmented reality environment, a method implemented by at least one computing device, the method comprising:
receiving, by the at least one computing device, a user profile that models how user interaction occurs with respect to virtual objects within a virtual or augmented reality environment;
obtaining, by the at least one computing device, digital experience content defining a virtual or augmented reality environment;
selecting, by the at least one computing device, a virtual object for inclusion as part of the digital experience content based at least in part on the user profile;
generating, by the at least one computing device, the digital experience content to support user interaction with the selected virtual object as part of the virtual or augmented reality environment; and
outputting, by the at least one computing device, the generated digital experience content as including the selected virtual object.
2 . The method as described in claim 1 , wherein the user profile models how the user interaction occurs with respect to different types of user interaction supported by the virtual objects within the virtual or augmented reality environment and the selecting of the virtual object is based at least in part on the modeled types.
3 . The method as described in claim 1 , wherein the user profile models how the user interaction occurs with respect to different amounts of user interaction supported by the virtual objects within the virtual or augmented reality environment and the selecting of the virtual object is based at least in part on the modeled amounts.
4 . The method as described in claim 1 , wherein the user profile models how the user interaction occurs with respect to different levels of output supported by the virtual objects within the virtual or augmented reality environment and the selecting of the virtual object is based at least in part on the modeled levels.
5 . The method as described in claim 4 , wherein the different levels of output include a display area, audio volume level, or number of included words.
6 . The method as described in claim 1 , wherein the user profile models how the user interaction occurs with respect to different types of of output supported by the virtual objects within the virtual or augmented reality environment and the selecting of the virtual object is based at least in part on the modeled output types.
7 . The method as described in claim 1 , wherein the user profile further models the user interaction as relating to achieving an action within the virtual or augmented reality environment.
8 . The method as described in claim 7 , wherein the action includes conversion of a good or service and the selected virtual object includes digital marketing content.
9 . The method as described in claim 1 , wherein the generating is based at least in part on the user profile.
10 . The method as described in claim 1 , wherein the user profile models an individual user or a segment of a user population.
11 . In a digital medium environment, a system comprising:
a profile generation module implemented at least partially in hardware of at least one computing device to generate a user profile based on user interaction data that models how user interaction occurs with respect to virtual objects within a virtual or augmented reality environment; and
an experience generation module implemented at least partially in hardware of the at least one computing device to:
select a virtual object based on the user profile; and
generate digital experience content as including the selected virtual object to support how the user interaction is to occur with the virtual object within a virtual or augmented reality environment.
12 . The system as described in claim 11 , wherein the user profile models how the user interaction occurs with respect to different types of user interaction supported by the virtual objects within the virtual or augmented reality environment and the experience generation module is configured to select the virtual object based at least in part on the modeled types.
13 . The system as described in claim 11 , wherein the user profile models how the user interaction occurs with respect to different amounts of user interaction supported by the virtual objects within the virtual or augmented reality environment and the experience generation module is configured to select the virtual object based at least in part on the modeled amounts.
14 . The system as described in claim 11 , wherein the user profile models how the user interaction occurs with respect to different levels of output supported by the virtual objects within the virtual or augmented reality environment and the experience generation module is configured to select the virtual object based at least in part on the modeled levels.
15 . The system as described in claim 11 , wherein the user profile models how the user interaction occurs with respect to different types of output supported by the virtual objects within the virtual or augmented reality environment and the experience generation module is configured to select the virtual object based at least in part on the modeled output types.
16 . In a digital medium environment, a system comprising:
means for generating a user profile, based on user interaction data, to model user interaction with a plurality of items of digital experience content within a virtual or augmented reality environment; and
means for generating a recommendation that identifies a second item of digital experience content based at least in part on the user profile and data describing a first item of digital experience content.
17 . The system as described in claim 16 , wherein the generating means processes the data describing the first item of digital experience content and the model of interaction of the user profile using machine to generate the recommendation.
18 . The system as described in claim 16 , further comprising means for generating transition data usable to form a transition between the output of the first and second items of digital experience content.
19 . The system as described in claim 16 , wherein the user profile further models how the user interaction occurs with respect to virtual objects within the virtual or augmented reality environment of the plurality of items of digital experience content.
20 . The system as described in claim 19 , wherein the user profile models how the user interaction occurs with respect to different amounts of user interaction supported by the virtual objects within the virtual or augmented reality environment, different levels of output supported by the virtual objects within the virtual or augmented reality environment, or different types of output supported by the virtual objects within the virtual or augmented reality environment.