Action inducement processing
Tracking real-word and virtual actions taken by a user. A personalized set of actions are derived from the tracked actions (of the user or multiple other users similar to the user) for inducing the user to take loyalty program-based actions for a loyalty system within the personalized set of actions. An account associated with the user is credited with a reward based on the user performing one or a preconfigured number of the loyalty-based actions within the personalized set of actions.
1. A method, comprising:
providing executable instructions to a hardware processor from a non-transitory computer-readable storage medium causing the hardware processor to perform operations comprising:
providing a user-operated device of a user with a mobile application;
identifying an activity that the user engages in by monitoring specific transactions of the user with transaction processing systems and by monitoring specific locations visited by the user that are reported by location services of the user-operated device operated by the user, wherein the transaction processing systems comprise Point-Of-Sale (POS) terminals, Self-Service Terminals (SSTs), web-based transaction systems, and mobile-application transaction systems, wherein identifying further comprises:
determining a pattern and a frequency with which the pattern recurs from the specific transactions and the specific locations associated with the activity;
identifying the activity from a history of tracked activities for the user, wherein the tracked activities are obtained from transaction histories of transactions that the user has previously engaged in, and wherein the history includes other tracked activities for other users having other transactions that are not directly associated with the user;
identifying the activity as one of: a specific physical location that the user was previously at, a specific retailer at a specific physical location that the user transacted, an online transaction performed by the user, and a path or journey that the user previously traversed; and
determining the pattern occurring for the activity in the transaction history, wherein the pattern includes at the frequency that the user repeatedly engages in the activity and a given time-of-day and a day-of-week that the user repeatedly engages in the activity;
creating a campaign based on the pattern and the frequency that encourages the user to perform at least one campaign activity as a game activity within an interactive game based on a reward being provided for the game activity, wherein the reward is associated with performance of the at least one campaign activity, wherein the at least one campaign activity is similar to the activity or during the activity and interacting with an interface of the mobile application during the campaign to encourage the at least one campaign activity, wherein creating further comprises:
sending a reward enticement notification to the interface of the mobile application when a current physical location of the user-operated device matches a known physical location in the pattern;
providing the reward enticement notification to the user for performing the at least one campaign activity at a time that precedes the given time-of-day on the day-of-week that matches the pattern;
configuring the interactive game with sub-activities with sub-goals for the user to obtain the reward associated with other rewards enticements while playing the interactive game; and
dynamically reducing the sub-activities or increasing the sub-goals when the user is detected as not having played the interactive game for a configured period of elapsed time;
rewarding the user when the user performs the at least one campaign activity tracked with the campaign by permitting selection of a specific reward within the interface that is presented on a display of the user-operated device, wherein the specific reward selected by the user from available rewards associated with the interactive game and the available rewards comprise the reward and other rewards associated with performance of the at least one campaign activity, wherein rewarding further comprises:
monitoring both real-world actions taken by the user and virtual actions taken by the user with respect to the mobile application before detection of the user performing the at least one campaign activity, wherein at least one real-world action comprises the user traveling to a specific geographical location, and wherein at least one virtual action comprises the user performing an operation with the mobile application, wherein the interactive game is a social media game; and
dynamically suggesting other actions for the user to take based on a dynamic feedback that monitors the real-world actions and the virtual actions.
2. The method of claim 1 , wherein configuring further includes dynamically changing the interactive game to a different interactive game or a different challenge level from a challenge level associated with the interactive game when the user is detected as not having played the interactive game for a second configured period of elapsed time.
3. The method of claim 1 , wherein providing further includes identifying the interactive game from available interactive games based on one of: a type of interactive game that the user is known to play and a particular interactive game that is similar to known behaviors associated with the user.
4. The method of claim 1 , wherein rewarding further includes monitoring actions taken by the user before detection of the user performing the at least one campaign activity.