IP Library Granted Patent US 10,755,163
Granted Patent B1
US 10,755,163 · App. 15/446,741 · Granted Aug 25, 2020

Prospective media content generation using neural network modeling

Inventors: Meghana Bhatt (Aliso Viejo, CA); Rachel Payne (Aliso Viejo, CA)
Assignee: The Nielsen Company (US), LLC
G06N3/0427
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 10,755,163
App. No.
15/446,741
Granted
Aug 25, 2020
Kind
B1
Abstract

A system for prospectively identifying media characteristics for inclusion in media content is disclosed. A neural network database including media characteristic information and feature information may associate relationships among the media characteristic information and feature information. Personal characteristic information associated with target media consumers may be used to select a subset of the neural network database. A first set of nodes, representing selected feature information, may be activated. The node interactions may be calculated to detect the activation of a second set of nodes, the second set of nodes representing media characteristic information. Generally, a node is activated when an activation value of the node exceeds a threshold value. Media characteristic information may be identified for inclusion in media content based on the second set of nodes.

Claims (102)

1. A computer-implemented method of selecting media characteristics for inclusion in a media content based on a desired psychological response to be stimulated in one or more target media consumers, the method comprising:

accessing a neural network database that stores weights of a neural network, wherein the weights of the neural network are indicative of a plurality of associations between a plurality of media characteristic information and a plurality of feature information, and wherein respective associations of the plurality of associations are based on data from respective individuals having respective personal characteristics;

receiving a personal characteristic associated with the one or more target media consumers;

identifying associations of the plurality of associations that are based on data from individuals having the personal characteristic;

determining, based on the identified associations, a modified neural network that represents a perceptual profile of the individuals having the personal characteristic; and

using the modified neural network to select an attribute of an actor for inclusion in the media content by:

receiving a selection of one or more features to be evoked in the one or more target consumers, wherein the one or more features are a subset of the plurality of feature information,

based on the selection, activating a first set of one or more nodes of the modified neural network, the first set of one or more nodes representing the selected one or more features,

calculating node interactions based on the modified neural network,

detecting the activation of a second set of one or more nodes of the modified neural network, the second set of the one or more nodes of the modified neural network being activated in response to the calculating node interactions, and

selecting the attribute of the actor based on the attribute of the actor being represented by at least one node of the second set of one or more nodes.

2. The computer-implemented method of claim 1 , wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, the method further comprising:

receiving a request to modify the threshold value;

updating the modified neural network based on the request to modify the threshold value so as to obtain an updated neural network;

calculating updated node interactions based on the updated neural network; and

detecting the activation of a fourth set of one or more nodes of the updated neural network, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identifying a media characteristic information of the at least one media characteristic information of the updated neural network for inclusion in a revised media content.

3. The computer-implemented method of claim 1 ,

wherein detecting the activation of the second set of one or more nodes of the modified neural network comprises:

determining at least one threshold value; and

comparing the at least one threshold value to an activation value, the activation value at least partially calculated based on the node interactions calculation.

4. The computer-implemented method of claim 1 , wherein calculating node interactions based on the modified neural network comprises calculating an activation value based on a weighted sum of one or more input values received by the at least one node of the second set of one or more nodes, the one or more input values received from a third set of one or more nodes.

5. The computer-implemented method of claim 1 , further comprising:

receiving a request to modify a weight value of the weights;

updating the modified neural network based on the request to modify the weight value so as to obtain an updated neural network;

calculating updated node interactions based on the updated neural network;

detecting the activation of a fourth set of one or more nodes of the updated neural network, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identifying a media characteristic information of the at least one media characteristic information of the updated neural network for inclusion in a revised media content.

6. The computer-implemented method of claim 1 , wherein the personal characteristic is selected from the group consisting of age, gender, nationality, race, ethnicity, sexual orientation, socioeconomic status, and political orientation.

7. The computer-implemented method of claim 1 , wherein calculating node interactions based on the modified neural network comprises updating node values asynchronously.

8. The computer-implemented method of claim 1 , wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, the method further comprising:

determining an estimated threshold value, the estimated threshold value determined based on an expected change to the modified neural network in response to the one or more target media consumers perceiving the at least one media characteristic information; and

updating the threshold value to the estimated threshold value.

9. A non-transitory computer-readable storage medium comprising computer-executable instructions for selecting media characteristics for inclusion in a media content based on a desired psychological response to be stimulated in one or more target media consumers, the computer-executable instructions comprising instructions for:

accessing a neural network database that stores weights of a neural network, wherein the weights of the neural network are indicative of a plurality of associations between a plurality of media characteristic information and a plurality of feature information, and wherein respective associations of the plurality of associations are based on data from respective individuals having respective personal characteristics;

receiving a personal characteristic associated with the one or more target media consumers;

identifying associations of the plurality of associations that are based on data from individuals having the personal characteristic;

determining, based on the identified associations, a modified neural network that represents a perceptual profile of the individuals having the personal characteristic; and

using the modified neural network to select an attribute of an actor for inclusion in the media content by:

receiving a selection of one or more features to be evoked in the one or more target consumers, wherein the one or more features are a subset of the plurality of feature information,

based on the selection, activating a first set of one or more nodes of the modified neural network, the first set of one or more nodes representing the selected one or more features,

detecting the activation of a second set of one or more nodes of the modified neural network, the second set of the one or more nodes of the modified neural network being activated in response to the calculating node interactions, and

selecting the attribute of the actor based on the attribute of the actor being represented by at least one node of the second set of one or more nodes.

10. The computer-readable storage medium of claim 9 , wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, and wherein the computer-readable storage medium further comprises instructions for:

receiving a request to modify the threshold value;

updating the modified neural network based on the request to modify the threshold value so as to obtain an updated neural network;

calculating updated node interactions based on the updated neural network;

detecting the activation of a fourth set of one or more nodes of the updated neural network, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identifying a media characteristic information of the at least one media characteristic information of the updated neural network for inclusion in a revised media content.

11. The computer-readable storage medium of claim 9 ,

wherein detecting the activation of the second set of one or more nodes of the modified neural network comprises:

determining at least one threshold value; and

comparing the at least one threshold value to an activation value, the activation value at least partially calculated based on the node interactions calculation.

12. The computer-readable storage medium of claim 9 , wherein calculating node interactions based on the modified neural network-comprises calculating an activation value based on a weighted sum of one or more input values received by the at least one node of the second set of one or more nodes, the one or more input values received from a third set of one or more nodes.

13. The computer-readable storage medium of claim 9 , further comprising instructions for:

receiving a request to modify a weight value of the weights;

updating the modified neural network based on the request to modify the weight value so as to obtain an updated neural network;

calculating updated node interactions based on the updated neural network;

detecting the activation of a fourth set of one or more nodes of the updated neural network, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identifying a media characteristic information of the at least one media characteristic information of the updated neural network for inclusion in a revised media content.

14. The computer-readable storage medium of claim 9 , wherein the personal characteristic is selected from the group consisting of age, gender, nationality, race, ethnicity, sexual orientation, socioeconomic status, and political orientation.

15. The computer-readable storage medium of claim 9 , wherein calculating node interactions based on the modified neural network comprises updating node values asynchronously.

16. The computer-readable storage medium of claim 9 :

wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, and

wherein the computer-readable storage medium further comprises instructions for:

determining an estimated threshold value, the estimated threshold value determined based on an expected change to the neural network database in response to the one or more target media consumers perceiving the at least one media characteristic information; and

updating the threshold value to the estimated threshold value.

17. An apparatus for selecting media characteristics for inclusion in a media content based on a desired psychological response to be stimulated in one or more target media consumers, the apparatus comprising:

a memory configured to store data; and

a computer processor configured to:

access a neural network database that stores weights of a neural network, wherein the weights of the neural network are indicative of a plurality of associations between a plurality of media characteristic information and a plurality of feature information, and wherein respective associations of the plurality of associations are based on data from respective individuals having respective personal characteristics,

receive a personal characteristic associated with the one or more target media consumers,

identify associations of the plurality of associations that are based on data from individuals having the personal characteristic,

determine, based on the identified associations, a modified neural network that represents a perceptual profile of the individuals having the personal characteristic, and

use the modified neural network to select an attribute of an actor for inclusion in the media content by:

receiving a selection of one or more features to be evoked in the one or more target consumers, wherein the one or more features are a subset of the plurality of feature information;

based on the selection, activating a first set of one or more nodes of the modified neural network, the first set of one or more nodes representing the one or more features;

calculating node interactions based on the modified neural network;

detecting the activation of a second set of one or more nodes of the modified neural network, the second set of the one or more nodes of the modified neural network being activated in response to the calculating node interactions; and

selecting the attribute of the actor based on the attribute of the actor being represented by at least one node of the second set of one or more nodes.

18. The apparatus of claim 17 , wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, and wherein the computer processor is further configured to:

receive a request to modify the threshold value;

update the modified neural network based on the request to modify the threshold value so as to obtain an updated neural network;

calculate updated node interactions based on the updated neural network;

detect the activation of a fourth set of one or more nodes of the updated neural network, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identify a media characteristic information of the at least one media characteristic information of the updated neural network for inclusion in a revised media content.

19. The apparatus of claim 17 :

wherein to detect the activation of the second set of one or more nodes of the modified neural network the computer processor is further configured to:

determine at least one threshold value; and

compare the at least one threshold value to an activation value, the activation value at least partially calculated based on the node interactions calculation.

20. The apparatus of claim 17 , wherein to calculate node interactions based on the modified neural network the computer processor is further configured to calculate an activation value based on a weighted sum of one or more input values received by the at least one node of the second set of one or more nodes, the one or more input values received from a third set of one or more nodes.

21. The apparatus of claim 20 , wherein the computer processor is further configured to:

receive a request to modify a weight value of the weights;

update the modified neural network based on the request to modify the weight value so as to obtain an updated neural network;

calculate updated node interactions based on the updated neural network;

detect the activation of a fourth set of one or more nodes of the, the fourth set of one or more nodes being activated in response to the calculating updated node interactions, wherein the fourth set of one or more nodes represents at least one media characteristic information of the plurality of media characteristic information; and

identify a media characteristic information of the at least one media characteristic information of the updated neural network-for inclusion in a revised media content.

22. The apparatus of claim 17 , wherein the personal characteristic is selected from the group consisting of age, gender, nationality, race, ethnicity, sexual orientation, socioeconomic status, and political orientation.

23. The apparatus of claim 17 , wherein to calculate node interactions based on the modified neural network the computer processor is further configured to update node values asynchronously.

24. The apparatus of claim 17 , wherein a node of the modified neural network is activated when an activation value of the node exceeds a threshold value, wherein the computer processor is further configured to:

determine an estimated threshold value, the estimated threshold value determined based on an expected change to the neural network database in response to the one or more target media consumers perceiving the at least one media characteristic information; and

update the threshold value to the estimated threshold value.

Assignments (9)
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
SECURITY INTEREST Recorded May 8, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: ARES CAPITAL CORPORATION
Reel/Frame 063574/0632 →
SECURITY INTEREST Recorded Apr 28, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: CITIBANK, N.A.
Reel/Frame 063561/0381 →
SECURITY AGREEMENT Recorded Jan 31, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 063560/0547 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 15, 2018
From: FEM, INC.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 046097/0665 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 1, 2017
From: BHATT, MEGHANA; PAYNE, RACHEL
To: FEM, INC.
Reel/Frame 041427/0440 →